Sat.Mar 04, 2017 - Fri.Mar 10, 2017

The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments

Product Talk

One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on these activities; we need to make sure that we do them effectively.

The Secret Marketing Power of Evolutionary Psychology

Nir Eyal

Nir’s Note: Gad Saad is a professor of marketing at Concordia University and the author of The Consuming Instinct. He’ll be speaking at the upcoming Habit Summit in April. You can register here!) In this interview with Max Ogles, Saad discusses the role of evolutionary psychology in modern marketing. Q: Let’s start with a simple […]. The post The Secret Marketing Power of Evolutionary Psychology appeared first on Nir and Far. Behavior Design In Action marketing

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Product Management is Culture Management

Mind the Product

Or “ How to Manage Software Development in Teams who Think Nothing Like you “ Product management has two diversity problems. The first one is well-acknowledged: our industry must have more women, other ethnicities, and better representation from LGBTQIA.

Never underestimate the power of observation

Under10 Playbook

You need to "listen deeply," listen past what people say they want to hear what they need. Jon Meads, User Experience Architect. I set up a program in my marketing automation system and somehow set up a loop. The program called a page that called the program that called the page and so on.

Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

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5 Essential Steps for Getting into IoT Product Management

Tech Product Management

You want to get into IoT Product Management. But where do you start? What skills do you need? Which companies are working on IoT today? Start here, with these five essential steps for getting into IoT Product Management.

Why a Distributed Product Team is Better

Craft.io

The Craft team is as distributed as it gets. We have teams in Tel Aviv, Kiev, Silicon Valley and more. Some teams collocate in local offices, while other team members work from their homes/cafes/tree-house. The time-zones are a gorgeous patchwork of AM/PMs, ESTs and PSTs.

How to Get Valuable Product Insight from Customer-Facing Teams

UserVoice

Internal feedback can come from lots of different places within your organization, and it’s essential for a product manager to capture and address it all, regardless of where it’s coming from. Let’s take a look at which groups are the most influential and how to handle their input.

Learning in Product – Ellen Chisa (ProductTank NYC)

Mind the Product

Ellen Chisa has an educational background in engineering and is currently working on her MBA at Harvard Business School. She has worked for companies like Microsoft and Kickstarter, and is currently the VP of Product at Lola.

Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?

The Right People in the Right Roles

The Product Bistro

Last week, a good friend came to town and we had a chance to connect for dinner and drinks. During the course of the evening, one topic we discussed was related to an article that he read that emphatically made the case that small (and some not so small) companies often look to a single leader for “Sales and Marketing.” The case that was made is that these are two very different roles, and thus, it is nearly impossible to find a single individual who could do both roles well.

How to improve employee performance

Lead on Purpose

How to improve employee performance Leaders often wrestle with how to best motivate their employees to rise above their current performance and execute at a higher level. One of the keys to helping employees in this regard is to have … Continue reading → Knowledge Learning collaboration employee performance performance productivity

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Steps Executives Can Take To Improve Performance

bpma ProductHub

Contributed by Greg Geracie. In a recent post for the Boston Product Management Association I outlined several steps that members of product development teams can take to improve the performance of their teams.

Focusing On Your Brand Will Produce a Better Product

Mind the Product

We all want to build products which connect with our users and drive engagement. In this talk, Jesus Ramirez , VP Product at Tallwave Capital, explains how effectively leveraging brand in your products can create user experiences which do just that, and which turn your customers into advocates.

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

Product Demos: Selling Value in Spite of Product Deficiencies

High Octane Product Management

Sales revenue would come easier if your products had every capability that prospects thought they needed during the buying cycle. Unfortunately, it will never be reality. Your products will always be deficient in someone’s opinion. Don’t sweat it. Here’s how to respond to product deficiencies while still selling value.

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Listen Better

Product Bookshelf

When conducting customer interviews, don’t ask your customers what they would do or attempt to predict future behaviors. Watch them perform a task in a real-world context or show you how they did something previously. .

Ruthless Prioritization

Brandon Chu

sorting.at All high functioning teams must prioritize. Not once a month, not once a week — but rigorously, and ruthlessly. Prioritization means doing the things that are most important first. If you build products, it means doing the things that create the most customer value first.

What’s the ROI of Innovation? – David Binetti

Mind the Product

Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

High Octane Product Management

The B2B Product Manager Magazine March 2017 is now available. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion. We also throw in a few tips for improving feature adoption, product demos, product planning and win-loss analysis. View the March 2017 Issue. In This Issue: Blog: High-Octane Product Management. Obsess Over Customer Success and Product Success is All But Guaranteed.

Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

High Octane Product Management

The March 2017 Issue of The B2B Product Manager Magazine is now available. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion. We also throw in a few tips for improving feature adoption, product demos, product planning and win-loss analysis. View the March 2017 Issue. In This Issue: Blog. Obsess Over Customer Success and Product Success is All But Guaranteed.

Obsess Over Customer Success and Product Success is All But Guaranteed

High Octane Product Management

If you obsess over customer success, product success is all but guaranteed. Applying that concept in a B2B environment however, requires a broader definition of “the customer.” The good news: when you redefine “the customer” to encompass the entire customer organization, success comes faster and with fewer speed bumps. Put your customer success manifesto into practice with one overarching goal and three supporting pillars. The Goal.

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Improving Adoption of New Features

High Octane Product Management

How can we improve adoption of new features? The number one reason customers don’t take advantage of new features is because they’re not explained in a manner that’s relevant to how people do their job. Most new features are communicated as follows: Here is a great new feature. Here’s how it works. Here’s the benefit. What’s missing? Context. If you can’t give your users a scenario (job task) that’s familiar to them and how the new feature set will help, chances are, they won’t use it.

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