Product Talk

MARCH 8, 2017

One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on these activities; we need to make sure that we do them effectively. Without a strong background in research methods, it’s hard to know how you are doing. I’ve developed a simple framework to help teams evaluate the effectiveness of their methods.

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Mind the Product

MARCH 9, 2017

Ellen Chisa has an educational background in engineering and is currently working on her MBA at Harvard Business School. She has worked for companies like Microsoft and Kickstarter, and is currently the VP of Product at Lola. They connect travelers to travel agents for hotels, restaurants, and any other travelling needs. In her ProductTank NYC presentation, she explains the importance of learning and becoming a better product manager.

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The Product Bistro

MARCH 7, 2017

Last week, a good friend came to town and we had a chance to connect for dinner and drinks. During the course of the evening, one topic we discussed was related to an article that he read that emphatically made the case that small (and some not so small) companies often look to a single leader for “Sales and Marketing.” The case that was made is that these are two very different roles, and thus, it is nearly impossible to find a single individual who could do both roles well.

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The Product Guy

MARCH 4, 2017

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

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Product managers have long relied on the Minimum Viable Product (MVP), but in the age of AI, a minimum AI-Ready Product (MAP) – an evolution of the MVP that ensures a product is not just functional but ready to leverage AI from day one has become crucial

Product Management

Daniel Elizalde IoT Blog

MARCH 5, 2017

You want to get into IoT Product Management. But where do you start? What skills do you need? Which companies are working on IoT today? Start here, with these five essential steps for getting into IoT Product Management. These days, more and more companies are kickstarting IoT (Internet of Things) product initiatives, and these companies have a […].

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Nir Eyal

MARCH 6, 2017

Nir’s Note: Gad Saad is a professor of marketing at Concordia University and the author of The Consuming Instinct. He’ll be speaking at the upcoming Habit Summit in April. (You can register here!) In this interview with Max Ogles, Saad discusses the role of evolutionary psychology in modern marketing. Q: Let’s start with a simple […]. The post The Secret Marketing Power of Evolutionary Psychology appeared first on Nir and Far.

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Product Management University

MARCH 10, 2017

Sales revenue would come easier if your products had every capability that prospects thought they needed during the buying cycle. Unfortunately, it will never be reality. Your products will always be deficient in someone’s opinion. Don’t sweat it. Here’s how to respond to product deficiencies while still selling value. 1. When a prospect asks for a feature you don’t have, respond as follows: “We don’t have a feature by that name, but tell me what you’re trying to accomplish a

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DISQO

MARCH 9, 2017

Whether managing the hottest new tech-laden gizmo or a decades-old industrial product, I can’t imagine any product manager willingly coming up short on customer feedback. In my role as a leading customer advocate, I can’t imagine anything more important! Yet the latest annual survey of some 150 product managers finds that only 3.5 out of ten managers feel they spend enough time interacting with people who make or break their careers – customers!

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Mind the Product

MARCH 8, 2017

We all want to build products which connect with our users and drive engagement. In this talk, Jesus Ramirez , VP Product at Tallwave Capital, explains how effectively leveraging brand in your products can create user experiences which do just that, and which turn your customers into advocates. Brand or Product? – Blurring the lines in user experience.

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Your Industrial IoT software is never ready to scale unless your platform can handle multiple assets at enterprise-level, deploy on any cloud, and provide a modern tech stack for rapid application development with complete IP Ownership, all while reducing cloud operations costs by 90% per connected device. In the technical paper developed with the product team behind Flex83, find how you can build & own your custom IoT platform on the Flex83 Middleware that: Is Scale-ready for 65M+ Connected Ass

Analytic Tools

Alty

MARCH 8, 2017

Mobile app navigation design does not assume following one proven direction. While there are certain mobile UI rules to keep in mind when creating your product, you are not restricted to selecting the single best navigation pattern. You don’t want your product to look like every other app in your niche, right? Mobile UI is all about reducing the user’s learning curve and making your product appear intuitive and simple to use.

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Product Management University

MARCH 9, 2017

The B2B Product Manager Magazine March 2017 is now available. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion. We also throw in a few tips for improving feature adoption, product demos, product planning and win-loss analysis. View the March 2017 Issue.

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Daniel Elizalde IoT Blog

MARCH 5, 2017

These days, more and more companies are kickstarting IoT (Internet of Things) product initiatives, and these companies have a strong need for skilled professionals that can handle the complexity of IoT. These professionals include engineers, data scientists, designers, and of course, IoT Product Managers. But the IoT industry is very young, and both companies and Product Managers are still trying to understand what […] The post 5 Essential Steps for Getting into IoT Product Management firs

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The Accidental Product Manager

MARCH 6, 2017

GoPro makes great cameras, but they’ve lost their focus Image Credit: superidoljp. Wouldn’t it be great if when you are out and doing all of the exciting things that you do, rock climbing, surfing, hiking, etc. if you could somehow capture the moment in a photo? Sure your cell phone has a camera on it, but it’s not really up to the task of surviving a lot of the rugged things that you find yourself doing.

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Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y

Product Management

Business of Software Conference

MARCH 10, 2017

We got this spam today. Not really one for us but if anyone wants an illiterate content marketer and soc media enthu I will put you in touch. Hello sir, This is Jerry, content marketer and social media enthu who blogs about your recent technology free time. Recently i came across your blogs ,while browsing about your blogs and it is really a good read.

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Product Management University

MARCH 9, 2017

The March 2017 Issue of The B2B Product Manager Magazine is now available. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion. We also throw in a few tips for improving feature adoption, product demos, product planning and win-loss analysis. View the March 2017 Issue.

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Product Bookshelf

MARCH 9, 2017

When conducting customer interviews, don’t ask your customers what they would do or attempt to predict future behaviors. Watch them perform a task in a real-world context or show you how they did something previously. . Build Better Products: A Modern Approach to Building Successful User-Centered Products by Laura Klein. In Part II: Empathy of Build Better Products Laura Klein discusses how to listen better to to customers during interviews and research.

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DISQO

MARCH 10, 2017

Workshops, guides, and tools can get product teams excited about experimentation and lean methodologies, but unlocking the organization’s full potential requires C-suite involvement. To continuously drive innovation, product and business leaders must create incentives for learning and insight generation, and must invest in informed decision making. We interview many leaders on our podcast, This is Product Management , and compiled the best quotes about effective top-down initiatives: “It is vita

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Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.

Management

TSIA

MARCH 9, 2017

Convergence , a term meaning "to come together," is a common theme that has impacted various service lines within the technology industry, and customer success is no exception. As more technology suppliers pivot towards new XaaS offerings, they are finding themselves in a constant cycle to deliver against the promise of their technology solution, which is how we define customer success.

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Product Management University

MARCH 9, 2017

If you obsess over customer success, product success is all but guaranteed. Applying that concept in a B2B environment however, requires a broader definition of “the customer.” The good news: when you redefine “the customer” to encompass the entire customer organization, success comes faster and with fewer speed bumps. Put your customer success manifesto into practice with one overarching goal and three supporting pillars.

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Alty

MARCH 9, 2017

Music makes the business world go round as the consumer demands have firmly gravitated towards on-demand content, rather than paying per download. According to the annual IFPI report on the State of the Music Industry, music streaming is setting a whole new range of records: Consumption of audio streams has increased by 93% in the US in 2016. Streaming revenues are up by 45.2% and now account for 43% of all digital sales.

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DISQO

MARCH 10, 2017

Workshops, guides, and tools can get product teams excited about experimentation and lean methodologies, but unlocking the organization’s full potential requires C-suite involvement. To continuously drive innovation, product and business leaders must create incentives for learning and insight generation, and must invest in informed decision making. We interview many leaders on our podcast, This is Product Management , and compiled the best quotes about effective top-down initiatives: “It is vita

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Technical Product Manager at GPC Global Technology Center in Krakow. She has extensive experience in the area of Product Delivery and close cooperation with development teams. In her work, she tries to implement the scrum approach.

Product Management

dscout People Nerds

MARCH 8, 2017

Inflexible surveys and expensive focus groups don’t have to hold your insights hostage.

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Product Management University

MARCH 7, 2017

How can we improve adoption of new features? The number one reason customers don’t take advantage of new features is because they’re not explained in a manner that’s relevant to how people do their job. Most new features are communicated as follows: Here is a great new feature. Here’s how it works. Here’s the benefit. What’s missing? Context. If you can’t give your users a scenario (job task) that’s familiar to them and how the new feature set will help, chances are, they won’t use it.

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TSIA

MARCH 7, 2017

As the NCAA Basketball Tournament shifts into high gear this month, millions of American workers will take extended lunch breaks to their favorite sports bars and restaurants to watch the games. This annual event provides not only an opportunity for binge-eating and work-ditching, but also affords a teaching opportunity about the dangers of the high cost of sales.

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DISQO

MARCH 10, 2017

Workshops, guides, and tools can get product teams excited about experimentation and lean methodologies, but unlocking the organization’s full potential requires C-suite involvement. To continuously drive innovation, product and business leaders must create incentives for learning and insight generation, and must invest in informed decision making. We interview many leaders on our podcast, This is Product Management , and compiled the best quotes about effective top-down initiatives: “It is vita

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

User Testing

dscout People Nerds

MARCH 8, 2017

Fjord’s Martha Cotton on building a continuous practice of human understanding.

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Oren Steinberg

MARCH 7, 2017

How can startups work with large corporations? B2B and B2B2C startups trying to sell into large corporations know this all too well: big companies like to work with other big companies. It often seems like smaller companies lack the secret handshake. If you’re a startup or even a growth stage company trying to sell into large corporation, you lag behind larger players by sheer DNA.

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Split

MARCH 6, 2017

Traveling this weekend, I realized there are gatekeepers of two types: those that are people, and those that are software. Both are everywhere, guarding our access to valuable assets and granting permission to those who are qualified. That TSA agent is a gatekeeper, and so is the software check that happens when she scans my passport. Either has the power to accept or deny my request to board my flight, and either result has myriad follow-on effects.

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