Sat.Jun 22, 2019 - Fri.Jun 28, 2019

Product managers should not build the roadmap. The product team should.

Inside Intercom

When you think of the role and responsibilities of a product manager , two things probably come to mind – prioritization and roadmaps. But should prioritization and roadmaps be the responsibility of product managers alone? I don’t think so.

Anchoring Bias and Its Effects on Decision-Making

AB Tasty

Understand how to use and apply the Anchoring Bias to your pricing strategies on the web, for higher conversion rates. This article was originally posted on AB Tasty as Anchoring Bias and Its Effects on Decision-Making. Conversion Optimization

6 Strategies to Improve User Onboarding

Gainsight

Creating products takes a lot of time. Make sure your efforts don’t go to waste by following these six onboarding tactics.

Learn How To Avoid Distraction In A World That Is Full Of It

Nir Eyal

The post Learn How To Avoid Distraction In A World That Is Full Of It appeared first on Nir and Far. Distraction

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Make an Impact with Customer Journey Maps

Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa

If you want to offer a better user experience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. How do you know which metrics will help you improve? Kirui K. K., Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them.

How Culture Add Changes the Conversation on Hiring

Mind the Product

You might know the term culture fit. You might even use it day-to-day, but hiring for culture fit could be having a hugely detrimental effect on your product organization. You may be limiting your ability to meet customer needs because of an unconscious bias across your organization.

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What Do Product Leaders Do?

Mironov Consulting

My last post briefly listed some broad responsibilities of product leaders which are distinct from the direct work of managing individual products. That’s a big thought, expanded below, which also gives me a jumping-off point for follow-on posts.

So you want to give a Ted talk?

Inside Intercom

There’s a lot of content and advice about giving presentations out there. Some of it’s really useful, some of it not at all.

How to fix Your Product Goals for Better Human Outcomes

Mind the Product

Hello product designers, this is for you. I want to talk to you about product goals, metrics, and how they get muddled in the product design process, leading to some less than humane outcomes. But first a little story.

Can Product Managers Save “American Idol”?

The Accidental Product Manager

Can American Idol be brought back from the dead? Image Credit: alogou1775. So who among us has not heard about the famous TV show “American Idol”?

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Designing Apps For Seniors: 5 Traits Worth Considering

UX Studio

Have you ever observed elderly people using their phones? Have you ever thought of designing apps for seniors? I’ve collected five of the dozens of interesting traits for the elderly I’ve come across during my projects as a UX researcher. Here they go.

How I Redesigned My Work and Life Around a Growth Mindset

Sachin Rekhi

One of the mental models that's had a huge impact on my life is the growth mindset. Coined by Carol Dweck in Mindset , the notion is that individuals either see the world through a fixed or a growth mindset. In a fixed mindset, you believe that your qualities are carved in stone.

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Sink or Swim: What can we Learn from the Vasa?

Mind the Product

One of the advantages of having customers to visit everywhere is that you get to see a lot of places. Recently I was lucky enough to get stuck in Stockholm after a meeting, and got the chance to visit the excellent Vasa museum. So what?

Managing Products that Lose Money

ProductPlan

It should be counterintuitive, but one thing many “unicorns” and scrappy startups have in common is a whole lot of red on their balance sheet.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

I Read Gainsight’s 345 TrustRadius Reviews. This One Word Jumped Out.

Gainsight

I’m a marketer, so it’s kind of my job to be “professionally proud” of my company and all the stuff we build and do. At Gainsight, it’s not actually that hard to feel proud of my company and my teammates.

28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

Hi readers, The growth teams at Uber and Airbnb occasionally met over the years to share best practices, brainstorm ideas, and share observations on the startup world. I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too.

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From Start-up to Scale-up by Thor Mitchell

Mind the Product

In this fun talk at ProductTank London, product management advisor Thor Mitchell discusses the messy reality of how to scale his cheese on toast business, and outlines how product managers can use a three-step process to take the burden of scaling away from company founders.

Hang out with productboard at Mind the Product SF!

ProductBoard

The productboard team is going to be at Mind the Product (#MTPCON) on July 16th at the Davies Symphony Hall in San Francisco, and we’d love to meet you!

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

6 Tips To Create The Perfect User Onboarding Checklist

Userpilot

When it comes to improving product adoption, one of the most effective tools at your disposal is the user onboarding checklist. A great checklist guides your users through various tasks. It helps them identify key features of your product, and it means they start getting value from it right away.

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Is it common that a product manager is not aware of features of the product he manages?

Spice Catalyst

Not good. This is what a product manager should be able to do. Q&A Product Manager

The Aha Moment – Abdelrahman Wahba on The Product Experience

Mind the Product

Egyptian-born Abdelrahman (Abdo) Wahba co-founded popular Arabic audiobook site Iqraaly – but it wouldn’t have seen its current success unless Abdo had taken the time to analyse deeply what made customers stay loyal.

Slite uses productboard to rally the team around what customers want

ProductBoard

Slite is a simple collaborative documentation tool that helps businesses stay organized and work more thoughtfully. Founded in 2016, the company’s simple tool acts a single source of truth for all internal documentation and processes.

Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

If you've ever launched an MVP, you know that the journey has only just begun. How do you figure out what to do next? You know that you need to look at how different user segments react, but how do you quickly distinguish signal from noise so you can iterate and improve? Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your journey to product-market fit. Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a new skill set, ready to make the most of your launches.

Intercom on Product: The most valuable meetings for building product

Inside Intercom

The process of building product in an R&D organization of any size involves making lots and lots of informed choices between various options.

Do you need a product manager if you have a design researcher?

Spice Catalyst

To be successful you need both designers and product managers. They both play a vital role. This is what a product manager should be able to do. Q&A Design Researcher

Want to be a More Effective Product Manager? Interview Your Customers

Mind the Product

Even the most creative product manager in the world would do well to get direct input from their customers now and again. Interviewing your customers is the best way to keep track of the market. Often, your customers will tell you things you haven’t even thought about. They are also likely to tell you some things you know, but they may frame them in ways you’ve never thought of before.

Feature Flags: A Product Manager’s Best Friend

ProductPlan

Today, software development is all about the need for speed. Feature updates, UI changes and bug fixes are all done in near real time, and the frenetic pace is ever-increasing. Users have grown accustomed to constant updates to apps and expect any issues to be fixed immediately.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

One-on-Ones: Regular and Sacrosanct

Johanna Rothman

When Esther and I wrote Behind Closed Doors: Secrets of Great Management , we didn't really think one-on-ones were a secret. But, managers weren't conducting the one-on-ones regularly. The managers canceled for other “higher priority” meetings.

Is there a good course for a product manager?

Spice Catalyst

I have a complete online curriculum covering the entire product management lifecycle. Find it here. Q&A Product Manager

10 Tips for Creating Successful Product Marketing Content

Pragmatic Marketing

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Yes, the ultimate goal is to create conversions, but it’s a slow dance. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing. Both product and content marketing have a place in your overall strategy. You’ll also find that the two overlap in many ways.