Sat.Jun 22, 2019 - Fri.Jun 28, 2019

Product managers should not build the roadmap. The product team should.

Inside Intercom

When you think of the role and responsibilities of a product manager , two things probably come to mind – prioritization and roadmaps. But should prioritization and roadmaps be the responsibility of product managers alone? I don’t think so.

Anchoring Bias and Its Effects on Decision-Making

AB Tasty

Understand how to use and apply the Anchoring Bias to your pricing strategies on the web, for higher conversion rates. This article was originally posted on AB Tasty as Anchoring Bias and Its Effects on Decision-Making. Conversion Optimization

6 Strategies to Improve User Onboarding

Gainsight

Creating products takes a lot of time. Make sure your efforts don’t go to waste by following these six onboarding tactics.

Learn How To Avoid Distraction In A World That Is Full Of It

Nir Eyal

The post Learn How To Avoid Distraction In A World That Is Full Of It appeared first on Nir and Far. Distraction

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How to Monetize Data with Analytics

For software vendors looking to grow their customer base and increase revenue in a crowded marketplace, successfully and seamlessly integrating analytics into a SaaS product is critical. Learn how to monetize and productize data with embedded analytics.

How to fix Your Product Goals for Better Human Outcomes

Mind the Product

Hello product designers, this is for you. I want to talk to you about product goals, metrics, and how they get muddled in the product design process, leading to some less than humane outcomes. But first a little story.

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So you want to give a Ted talk?

Inside Intercom

There’s a lot of content and advice about giving presentations out there. Some of it’s really useful, some of it not at all.

What Do Product Leaders Do?

Mironov Consulting

My last post briefly listed some broad responsibilities of product leaders which are distinct from the direct work of managing individual products. That’s a big thought, expanded below, which also gives me a jumping-off point for follow-on posts.

How Culture Add Changes the Conversation on Hiring

Mind the Product

You might know the term culture fit. You might even use it day-to-day, but hiring for culture fit could be having a hugely detrimental effect on your product organization. You may be limiting your ability to meet customer needs because of an unconscious bias across your organization.

Managing Products that Lose Money

ProductPlan

It should be counterintuitive, but one thing many “unicorns” and scrappy startups have in common is a whole lot of red on their balance sheet.

A New Segmentation Model for Customer Onboarding

A great customer onboarding program is a proactive and meaningful way to make a lasting impact on customer engagement, retention, and expansion. In this eBook, Skilljar will show you a new framework for building a customer onboarding program, including how to segment users and drive long-term value and retention through education.

Designing Apps For Seniors: 5 Traits Worth Considering

UX Studio

Have you ever observed elderly people using their phones? Have you ever thought of designing apps for seniors? I’ve collected five of the dozens of interesting traits for the elderly I’ve come across during my projects as a UX researcher. Here they go.

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How I Redesigned My Work and Life Around a Growth Mindset

Sachin Rekhi

One of the mental models that's had a huge impact on my life is the growth mindset. Coined by Carol Dweck in Mindset , the notion is that individuals either see the world through a fixed or a growth mindset. In a fixed mindset, you believe that your qualities are carved in stone.

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From Start-up to Scale-up by Thor Mitchell

Mind the Product

In this fun talk at ProductTank London, product management advisor Thor Mitchell discusses the messy reality of how to scale his cheese on toast business, and outlines how product managers can use a three-step process to take the burden of scaling away from company founders.

6 Tips To Create The Perfect User Onboarding Checklist

Userpilot

When it comes to improving product adoption, one of the most effective tools at your disposal is the user onboarding checklist. A great checklist guides your users through various tasks. It helps them identify key features of your product, and it means they start getting value from it right away.

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Design and Run Experiments That Actually Progress Your Business

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Experimenting as a way to explore new products, services, and business models can help eliminate the guesswork involved in building something your customers actually value. That said, it's often quite tricky to take your vision and figure out the first experiment to run. How do you get started? How can you ensure your experiments are well-designed? Join Nick Noreña, educator, entrepreneur, and currently an Innovation Coach at Kromatic, as he walks us through how we can figure out the right experiments to run for any product or service, and in organizations of all sizes.

Hang out with productboard at Mind the Product SF!

ProductBoard

The productboard team is going to be at Mind the Product (#MTPCON) on July 16th at the Davies Symphony Hall in San Francisco, and we’d love to meet you!

Feature Flags: A Product Manager’s Best Friend

ProductPlan

Today, software development is all about the need for speed. Feature updates, UI changes and bug fixes are all done in near real time, and the frenetic pace is ever-increasing. Users have grown accustomed to constant updates to apps and expect any issues to be fixed immediately.

The Aha Moment – Abdelrahman Wahba on The Product Experience

Mind the Product

Egyptian-born Abdelrahman (Abdo) Wahba co-founded popular Arabic audiobook site Iqraaly – but it wouldn’t have seen its current success unless Abdo had taken the time to analyse deeply what made customers stay loyal.

I Read Gainsight’s 345 TrustRadius Reviews. This One Word Jumped Out.

Gainsight

I’m a marketer, so it’s kind of my job to be “professionally proud” of my company and all the stuff we build and do. At Gainsight, it’s not actually that hard to feel proud of my company and my teammates.

How to Design Strong Experiments

Speaker: Franziska Beeler, Head of Cloud Academy, and Tendayi Viki, Associate Partner, Strategyzer

When testing new business and product ideas, choosing the right experiment is just the beginning. After we have chosen our experiment, it’s important that we spend some time designing it well. Join Tendayi Viki, corporate innovation expert and associate partner at Strategyzer, and Franziska Beeler, Head of Cloud Academy at Strategyzer, as they walk us through the three key elements that help you design stronger experiments and come away with the evidence you need to advance your idea.

Slite uses productboard to rally the team around what customers want

ProductBoard

Slite is a simple collaborative documentation tool that helps businesses stay organized and work more thoughtfully. Founded in 2016, the company’s simple tool acts a single source of truth for all internal documentation and processes.

6 Secrets of Improving Customer Experience with Customer-Centric Copywriting

Usersnap

Customers today want more from brands. They look beyond the products and, recently, the focus on customer experience has become more accentuated. Writing catchy copies for your marketing campaigns to grab the attention of your consumers is definitely important.

Sink or Swim: What can we Learn from the Vasa?

Mind the Product

One of the advantages of having customers to visit everywhere is that you get to see a lot of places. Recently I was lucky enough to get stuck in Stockholm after a meeting, and got the chance to visit the excellent Vasa museum. So what?

Intercom on Product: The most valuable meetings for building product

Inside Intercom

The process of building product in an R&D organization of any size involves making lots and lots of informed choices between various options.

Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines, Founder and CEO, Sequent Learning Networks

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

Hi readers, The growth teams at Uber and Airbnb occasionally met over the years to share best practices, brainstorm ideas, and share observations on the startup world. I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too.

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Is it common that a product manager is not aware of features of the product he manages?

Spice Catalyst

Not good. This is what a product manager should be able to do. Q&A Product Manager

Want to be a More Effective Product Manager? Interview Your Customers

Mind the Product

Even the most creative product manager in the world would do well to get direct input from their customers now and again. Interviewing your customers is the best way to keep track of the market. Often, your customers will tell you things you haven’t even thought about. They are also likely to tell you some things you know, but they may frame them in ways you’ve never thought of before.

Can Product Managers Save “American Idol”?

The Accidental Product Manager

Can American Idol be brought back from the dead? Image Credit: alogou1775. So who among us has not heard about the famous TV show “American Idol”?

Get Better User Insights With Wasteless Validation

Speaker: Tim Herbig, Product Management Coach and Consultant

Product teams tend to get ahead of themselves by rushing from idea straight to building a Minimum Viable Product (MVP). How can a product manager slow their team down and prevent them from wasting valuable resources? Join Tim Herbig, Product Management Coach and Consultant, as he introduces a new way of understanding MVPs and explores how you can approach validation without wasting the resources of your development team.