User segmentation: Why it’s crucial for product managers
NOVEMBER 6, 2019
In a typical marketplace, not every user has the same needs. But you can usually identify several subgroups of users who have very similar needs to one another. We call these user segments. To understand why this matters, consider what it takes to launch and maintain a successful product. From its earliest stages, your product must meet the needs of some group of users or it will die.