Sat.Nov 02, 2019 - Fri.Nov 08, 2019

User segmentation: Why it’s crucial for product managers

ProductBoard

In a typical marketplace, not every user has the same needs. But you can usually identify several subgroups of users who have very similar needs to one another. We call these user segments. To understand why this matters, consider what it takes to launch and maintain a successful product. From its earliest stages, your product must meet the needs of some group of users or it will die. Source. Ideas

Fixing your blind spot: biases in decision making

The Product Coalition

Every person forms a set of mental shortcuts or heuristics, which work brilliantly day in day out, but become harmful when left unchecked. Continue reading on ProductCoalition.com ». psychology business decision-making bias startup

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Why Product Managers should care about Development Culture

Ask Benny

Make sure your tools are optimized. As product managers, we focus on many things including strategy, execution and mostly connecting strategy and execution. When it gets to development culture many product managers feel it is not their problem because it is the domain of the VP R&D.

Need a Product Manager Mentor? Here’s How to Find a Great One

ProductPlan

When we’re new at something, we turn to trusted experts. Sure, we also glean all we can from the resources available to us, but there’s nothing quite like learning directly from someone who’s been through it all before. Experts can make great mentors because they’ve acquired valuable wisdom and mastered their craft through years of day-to-day experiences. They’ve also learned valuable lessons the hard way.

How Much is that Feature in the Window?

Speaker: Nils Davis, Principal, NPD Associates

Roadmaps are about the future, and talking about a roadmap means talking about the future. But how you tailor that conversation depends on who you’re having it with, because your stakeholders’ vision for the future and your customers’ vision are likely two different things. Every audience has their own needs and expectations that you are working to fulfill, and as a product manager, it is up to you to manage these many moving parts. A conversation about creating value is going to vary based on whether or not you’re asking someone to buy your product, or fund it.

Eight Tips for Effective Win-Loss Analysis

ProductCraft

To build a more sellable product, you need to know why prospective customers do or don’t purchase your product. What was their final decision? Did they perceive any product gaps? What other factors influenced their decision? Which alternative solutions did they consider?

72

More Trending

Feature Creep: How to keep your UX project on track

TryMyUI

How can you keep your UX project from getting overwhelmed by feature creep? From startups to agencies, everyone is vulnerable to feature creep. The post Feature Creep: How to keep your UX project on track appeared first on TryMyUI Blog.

UX 76

Is your product on the right track? A lesson from football on finding leading indicators in your data

Mixpanel

What do you do when you just know your plan is working, but can’t prove it? Whether you’re trying to win a football game–or your market–the answer is to dig deeper into the data.

Building Great Products With a Highly Skilled PM Team – Secrets from a Product Leader

280 Group

Join our upcoming webinar, Building Great Products with Superior Product Management Skills , where we’ll go into more detail on all of the tips below and provide you with actions you can take to develop a highly skilled, more effective product management team. Register here.

How Product Usage Analytics Can Boost Engagement

Userpilot

Unless you’ve been living under a rock the past decade, you’ll know that data is key to the success of any SaaS product. Perhaps the most important data at your disposal is product usage analytics. In this guide, we’re going to look at: What product usage analytics is.

UX 61

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The PB&J of UX and Product

ProductCraft

You’ve got a new feature that you’re excited to start working on. Not only are you motivated by how cool this feature will be, but you also need to build it ASAP. It would be nice to take some time on it and get feedback from the UX team, but given how fast it needs. Read more » The post The PB&J of UX and Product appeared first on ProductCraft by Pendo. Best Practices Communication Design Product Teams UX

UX 48

How Design Thinking, Lean, and Agile Work Together by Jonny Schneider

Mind the Product

In this keynote from #mtpcon London, Jonny Schneider, Product Strategy and Design Principal at ThoughtWorks, discusses how using all of design thinking, agile, and lean means we can build better products. Key points: You should try to use design thinking, agile and lean when building your products.

Agile 184

The Killer Product Overview: How to Nail It, Verbal or Written!

Proficientz – Product Management University

Here’s the secret to a killer product overview. It’s more about what someone can do with the product than it is about what the product actually does. About 10 or 12 years ago, I was the victim of a killer product overview! I wasn’t even planning to buy anything, yet I spent way more money than I ever imagined and I couldn’t be happier. Here’s the story. I took my garment bag to a specialty luggage store to be repaired. While I’m the store, I decide to browse for a new laptop bag.

Travel 100

How to Organize Roles Focused on Partnerships and Alliances

Spice Catalyst

An excerpt from the forthcoming book “Organizing and Managing Insanely Great Products” by David Fradin with RN Prasad.

Books 96

Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in their own ecosystem. He'll also go over metrics we can use to measure the health of our ecosystems as we build more resources for innovators.

Alfonso de la Nuez on ‘Why and How to Democratize UX Research’

Userzoom

Alfonso de la Nuez, UserZoom’s Co-founder and Co-CEO, discusses how we now live in a world of digital experiences and in order for modern companies to survive, they need to democratize UX insights throughout the entire organisation. .

UX 84

Designing for Play – Melissa Pickering on The Product Experience

Mind the Product

If you – or your kids – have ever controlled a Lego creation from an app, then you’re familiar with Melissa Pickering’s work. Now Lego’s Head of Interactive Play, blending digital and physical play, she got her start as an Imagineer at Disney (designing rollercoasters!)

Product Love Podcast: Marty Duffy, VP of Product at G2

ProductCraft

? This week on Product Love, I talked to Marty Duffy, VP of product at G2. G2 is is the world’s largest tech marketplace where businesses go to discover, review, and manage the technology they need to reach their potential. Marty says that he’s a generalist by nature.

Good Managers Manage Their Free Time

The Product Coalition

Your day is full of meetings. You have only a couple of short breaks between them. Managing this “free” time is the key to success of… Continue reading on ProductCoalition.com ». management self-improvement leadership time work

The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

Spendesk’s Nicolas Marchais on evolving with your market

Inside Intercom

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves.

Setting Up an Internal Product Function by Prag Patel

Mind the Product

Where does product management fit in an organization today? In this ProductTank London talk, Prag Patel , Head of Product at And Digital speaks about his experience helping clients to adopt a product management strategy and the lessons learned along the way. Watch the video to see Prag’s talk.

Product is Only One Part of the Brand: Rajiv Bajaj

NextBigWhat

Great talk by Rajiv Bajaj, Managing Director – Bajaj Auto. Pretty much 2-year MBA compressed in this 55 minutes talk. Watch the keynote if you still believe that building a great product = guaranteed successful business (hint: it takes a LOT more).

Trust But Verify (Software Adoption)

Revulytics

Instinct can lead to wonderful places. Henry Ford and Bill Gates are just a couple of business leaders who followed gut decisions to success. But instinct isn’t always reliable.

B2B 71

5 Signs It's Time to Replace Your Homegrown Analytics

If you built your analytics in house, chances are your basic features are no longer enough for your end users. Is it time to move on to a more robust analytics solution with more advanced capabilities? Follow this free guide for tips on making the build to buy transition.

The Upside of Being a B2B Software PM

ProductCraft

In my previous post, I told you about five of the main reasons why being a PM for a B2B enterprise software product is a real struggle — lack of visibility, certification nightmares, and a whole lot of complexity.

B2B 71

Imaginary Research – How to Design More Human Stuff by Kate Nightingale

Mind the Product

People don’t buy products, they buy the symbolic meaning behind these products. In this ProductTank London talk, Kate Nightingale , Founder of Style Psychology, takes us through the steps of imaginary research and teaches us how to design more human stuff. Her key points include: Applying research findings. Steps of imaginary research. Watch the video to see Kate’s talk in full. Or read on for an overview of her key points. Applying Research Findings.

The Sales Summit: The trends and challenges shaping the future of sales

Inside Intercom

Inspired by the release of our book Intercom on Sales , we wanted to take a fresh look at three big topics – speed, automation, and growth. We wanted to know: what are sales leaders doing to bring velocity to their sales cycle?

B2B 70

TEI 254: The right way to use web-ethnography to learn about customers – with Bill McDowell

Product Innovation Educators

With not much more than a web meeting, product managers can put web-ethnography into action. You have a lot of tools to help you learn about yours customers, such as customer visits, interviews, and surveys. One of my favorites is ethnography.

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.