Sat.Nov 02, 2019 - Fri.Nov 08, 2019

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User segmentation: Why it’s crucial for product managers

ProductBoard

In a typical marketplace, not every user has the same needs. But you can usually identify several subgroups of users who have very similar needs to one another. We call these user segments. To understand why this matters, consider what it takes to launch and maintain a successful product. From its earliest stages, your product must meet the needs of some group of users or it will die.

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Fixing your blind spot: biases in decision making

The Product Coalition

Every person forms a set of mental shortcuts or heuristics, which work brilliantly day in day out, but become harmful when left unchecked. Continue reading on ProductCoalition.com ».

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Why Product Managers should care about Development Culture

Ask Benny

Make sure your tools are optimized. As product managers, we focus on many things including strategy, execution and mostly connecting strategy and execution. When it gets to development culture many product managers feel it is not their problem because it is the domain of the VP R&D. While this is true, I do not think that as product managers we can ignore the development culture.

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Need a Product Manager Mentor? Here’s How to Find a Great One

ProductPlan

When we’re new at something, we turn to trusted experts. Sure, we also glean all we can from the resources available to us, but there’s nothing quite like learning directly from someone who’s been through it all before. Experts can make great mentors because they’ve acquired valuable wisdom and mastered their craft through years of day-to-day experiences.

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Provide Real Value in Your Applications with Data and Analytics

The complexity of financial data, the need for real-time insight, and the demand for user-friendly visualizations can seem daunting when it comes to analytics - but there is an easier way. With Logi Symphony, we aim to turn these challenges into opportunities. Our platform empowers you to seamlessly integrate advanced data analytics, generative AI, data visualization, and pixel-perfect reporting into your applications, transforming raw data into actionable insights.

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Eight Tips for Effective Win-Loss Analysis

ProductCraft

To build a more sellable product, you need to know why prospective customers do or don’t purchase your product. What was their final decision? Why? Did they perceive any product gaps? What other factors influenced their decision? Which alternative solutions did they consider? If lost, how can you win their business in the future? This. Read more » The post Eight Tips for Effective Win-Loss Analysis appeared first on ProductCraft by Pendo.

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Feature Creep: How to keep your UX project on track

TryMyUI

How can you keep your UX project from getting overwhelmed by feature creep? From startups to agencies, everyone is vulnerable to feature creep. The post Feature Creep: How to keep your UX project on track appeared first on TryMyUI Blog.

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Is your product on the right track? A lesson from football on finding leading indicators in your data

Mixpanel

What do you do when you just know your plan is working, but can’t prove it? Whether you’re trying to win a football game–or your market–the answer is to dig deeper into the data. Back in 1985, now-legendary San Francisco 49ers coach Bill Walsh was brought in to turn around the worst team in the National Football League (NFL). By many accounts, it was a hopeless situation, and after his first two seasons, it seemed as if very little progress had been made.

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How Product Usage Analytics Can Boost Engagement

Userpilot

Unless you’ve been living under a rock the past decade, you’ll know that data is key to the success of any SaaS product. Perhaps the most important data at your disposal is product usage analytics. In this guide, we’re going to look at: What product usage analytics is. Why product usage analytics is so useful. How segmentation takes your data to the next level.

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The PB&J of UX and Product

ProductCraft

You’ve got a new feature that you’re excited to start working on. Not only are you motivated by how cool this feature will be, but you also need to build it ASAP. It would be nice to take some time on it and get feedback from the UX team, but given how fast it needs. Read more » The post The PB&J of UX and Product appeared first on ProductCraft by Pendo.

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Secure SaaS Success: Embedded Finance as a Competitive Advantage

Speaker: Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms

Join us for an exclusive webinar hosted by Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms, where he’ll explore the significant impact of embedded finance on the software industry! This session is designed to provide you with the strategic insights needed to navigate the future of SaaS successfully, all while gaining a deeper understanding of how these trends can enhance your competitive edge, boost revenue, and deepen customer loyalty.

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How Design Thinking, Lean, and Agile Work Together by Jonny Schneider

Mind the Product

In this keynote from #mtpcon London, Jonny Schneider, Product Strategy and Design Principal at ThoughtWorks, discusses how using all of design thinking, agile, and lean means we can build better products. Key points: You should try to use design thinking, agile and lean when building your products. Testing and learning with real people, using real software in real contexts, is the key to competitive advantage.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. You also need to evolve and adapt at a greater pace than more established peers.

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The Killer Product Overview: How to Nail It, Verbal or Written!

Product Management University

Here’s the secret to a killer product overview. It’s more about what someone can do with the product than it is about what the product actually does. About 10 or 12 years ago, I was the victim of a killer product overview! I wasn’t even planning to buy anything, yet I spent way more money than I ever imagined and I couldn’t be happier. Here’s the story.

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Erika Hall Knows How to Fix Your Design Process (But You’re Probably Not Going to Like It)

dscout People Nerds

The Mule Design co-founder and Just Enough Research author on why doing good research scares us, experience design is a misnomer, and real creativity requires logging off.

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10 Rules for Managing Apache Cassandra

It’s no surprise that Apache Cassandra has emerged as a popular choice for organizations of all sizes seeking a powerful solution to manage their data at a scale—but with great power comes great responsibility. Due to the inherent complexity of distributed databases, this white paper will uncover the 10 rules you’ll want to know when managing Apache Cassandra.

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Why Product Managers should care about Development Culture

Ask Benny

Make sure your tools are optimized. As product managers, we focus on many things including strategy, execution and mostly connecting strategy and execution. When it gets to development culture many product managers feel it is not their problem because it is the domain of the VP R&D. While this is true, I do not think that as product managers we can ignore the development culture.

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Setting Up an Internal Product Function by Prag Patel

Mind the Product

Where does product management fit in an organization today? In this ProductTank London talk, Prag Patel , Head of Product at And Digital speaks about his experience helping clients to adopt a product management strategy and the lessons learned along the way. Watch the video to see Prag’s talk. Or read on to get an overview of his key points: Expectations of a product manager.

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Good Managers Manage Their Free Time

The Product Coalition

Your day is full of meetings. You have only a couple of short breaks between them. Managing this “free” time is the key to success of… Continue reading on ProductCoalition.com ».

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10 things about remote facilitation we wish we’d known sooner

Miro

10 things about remote facilitation we wish we’d known soonerfor many, Facilitating a meeting or a workshop may seem like a dreadful task. Facilitating a remote workshop – even more so. There’s something inherently challenging about not being in the same room with your team. You can’t really revert to small talk when the atmosphere […]. The post 10 things about remote facilitation we wish we’d known sooner appeared first on MiroBlog | A blog by Miro.

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How To Manage Multiple Product Teams For Successful Development & Delivery

Speaker: Leslie Grandy, Product Executive & Drew Weaver, Senior Program Manager

Effective management of multiple product teams necessitates a skillful coordination and guidance with the objective of aligning efforts towards shared goals. This entails constant communication, efficient task management, and ensuring that each team aligns with the broader organizational objectives. We can think about this like conducting an orchestra, where diverse efforts are harmonized toward a unified outcome. 🎯 Proficiency in these skills empowers product managers to navigate comple

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Degreed uses productboard to delight its rapidly growing client base

ProductBoard

Degreed enables organizations and individuals to build and measure skills on their platform. Their platform helps its customers identify which skills they have and where their gaps are. It then connects people to the content and work experiences to fill those gaps. Degreed also provides the means to showcase those skills in a lifelong learner’s profile.

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Designing for Play – Melissa Pickering on The Product Experience

Mind the Product

If you – or your kids – have ever controlled a Lego creation from an app, then you’re familiar with Melissa Pickering’s work. Now Lego’s Head of Interactive Play, blending digital and physical play, she got her start as an Imagineer at Disney (designing rollercoasters!) before founding a STEM startup. She joined us on the podcast to talk about designing for children, ensuring that parents are happy, and designing to ensure that your customers take pride in what th

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Product Love Podcast: Marty Duffy, VP of Product at G2

ProductCraft

? This week on Product Love, I talked to Marty Duffy, VP of product at G2. G2 is is the world’s largest tech marketplace where businesses go to discover, review, and manage the technology they need to reach their potential. Marty says that he’s a generalist by nature. His strongest suit has always been leadership. Read more » The post Product Love Podcast: Marty Duffy, VP of Product at G2 appeared first on ProductCraft by Pendo.

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How to create an interactive wireframe in Cacoo

nulab

When you are developing a website or mobile application, a wireframe or mockup is a useful tool for communicating ideas visually in an efficient manner. It encourages collaboration by providing designers and developers a basic form of the product to work with and improve on. The more thoroughly you vet your product during these early wireframing stages, the less likely you are to waste time later on when even small changes can require time and effort from multiple teams.

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Deliver Mission Critical Insights in Real Time with Data & Analytics

In the fast-moving manufacturing sector, delivering mission-critical data insights to empower your end users or customers can be a challenge. Traditional BI tools can be cumbersome and difficult to integrate - but it doesn't have to be this way. Logi Symphony offers a powerful and user-friendly solution, allowing you to seamlessly embed self-service analytics, generative AI, data visualization, and pixel-perfect reporting directly into your applications.

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Managing the A/B Test Lifecycle

The Product Coalition

A view on everything we do while A/B testing, Except running the A/B test. Over the past year, my team has simplified and optimized our A/B testing process. As a product manager, I either led or enabled some of that change. This has resulted in better A/B tests definitions and communication, a reduction in the overhead of running A/B tests, and also much happier stakeholders and teams.

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Imaginary Research – How to Design More Human Stuff by Kate Nightingale

Mind the Product

People don’t buy products, they buy the symbolic meaning behind these products. In this ProductTank London talk, Kate Nightingale , Founder of Style Psychology, takes us through the steps of imaginary research and teaches us how to design more human stuff. Her key points include: Applying research findings. Steps of imaginary research. Watch the video to see Kate’s talk in full.

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The Product Experience – Zen and the Art of IoT Product Management

Daniel Elizalde IoT Blog

I had the opportunity to be a guest in the Product Experience podcast by Mind the Product, and I’d like to share that interview with you. This was a particularly exciting episode for me since I’ve had a long history of collaboration with Mind the Product. In case you don’t know about MTP (and you […]. The post The Product Experience – Zen and the Art of IoT Product Management appeared first on Daniel Elizalde.

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Product is Only One Part of the Brand: Rajiv Bajaj

NextBigWhat

Great talk by Rajiv Bajaj, Managing Director – Bajaj Auto. Pretty much 2-year MBA compressed in this 55 minutes talk. Watch the keynote if you still believe that building a great product = guaranteed successful business (hint: it takes a LOT more). The post Product is Only One Part of the Brand: Rajiv Bajaj appeared first on NextBigWhat.

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Generative AI Deep Dive: Advancing from Proof of Concept to Production

Speaker: Maher Hanafi, VP of Engineering at Betterworks & Tony Karrer, CTO at Aggregage

Executive leaders and board members are pushing their teams to adopt Generative AI to gain a competitive edge, save money, and otherwise take advantage of the promise of this new era of artificial intelligence. There's no question that it is challenging to figure out where to focus and how to advance when it’s a new field that is evolving everyday. 💡 This new webinar featuring Maher Hanafi, VP of Engineering at Betterworks, will explore a practical framework to transform Generative AI pr