Sat.Mar 11, 2017 - Fri.Mar 17, 2017

Product Manager vs. Product Owner

Roman Pichler

As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me.

5 Things to Remember When Running a Design Sprint

bpma ProductHub

by C Emera Trujillo. Design sprints are all the rage these days and with good reason. As a flexible design framework, the design sprint can yield creative solutions that stakeholders & customers want.

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Product Managers – You Are Not the CEO of Anything

Mind the Product

When Ben Horowitz wrote his groundbreaking memo good product manager, bad product manager nearly 20 years ago he described a product manager as the CEO of the product.

Product Managers Prepare For The Great Mattress Wars

The Accidental Product Manager

There’s a battle that getting ready to start in the market for mattresses Image Credit: Charles Wagner aka ChumpChange. Just exactly how much time do you spend every day thinking about that mattress that you sleep on.

Lessons From Building Experimentation Programs From the Ground Up

Creating an experimentation culture is challenging. Bill Hinderman has been down that road - four times at four separate companies. Drawing on his experience from building and running experimentation programs at Orbitz, Expedia, Raise, and Vivid Seats, he’ll provide a framework for establishing an experimentation culture.

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Why Our Tech Obsession Might Be a Work Obsession

Nir Eyal

Nir’s Note: Below is the transcript of an interview I did with David Burkus, an award-winning podcaster and author of Under New Management: The Unexpected Truths about Leading Great Organizations. This interview was part of a Heleo Conversation on the topic of technology obsession, work-life balance, and challenging assumptions in order to change behavior. I hope you […]. The post Why Our Tech Obsession Might Be a Work Obsession appeared first on Nir and Far.

Student Spotlight: Dave Masters

Melissa Perri

Product Institute is an online school for Product Managers looking to level up their skills. We're featuring some of our recent graduates and asking them to share their experiences, both in the field and in our class.

6 Areas of Expertise for Effective Product Managers

Under10 Playbook

When I do my job right, there’s no sign of it. Disasters just fail to occur. Herman Wouk. I was interviewed by Chad McAllister, host of The Everyday Innovator podcast, on the six types of expertise in product management.

Managing – not Just Maintaining – a Product Backlog

Mind the Product

Or Three Ways Product Owners can Stay on top of Scrum. 2016 was a big year for the Justinmind product development team. We shipped a new feature every month or so, tackled bug fixes and upgraded the usability of our software (an interactive prototyping tool).

Turning Metrics into Dollars: How to Turn Your Analytics Data into a Real Financial Model for your Startup

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Some teams struggle to constantly optimize conversion rates without understanding the financial impact of those conversion rates. Sometimes that 0.1% increase isn't worth the engineering time we're spending! Early stage startups in particular may not need a four year business plan, but they need to start building out a model which will show how they can someday be profitable. At the very least, they need to be able to see the impact of a change in retention rates to their user growth.

The Functional Product Designer: A Must-Have for Product Success

Proficientz – Product Management University

Product usability is the new currency for differentiation. That makes the role of the functional product designer, a.k.a business analyst, subject matter expert (SME) or agile product owner more critical than it has ever been, yet many organizations still insist on combining it with the product manager role. If you want high-value products with superior usability, here are the top three reasons the functional product designer needs to be a separate role.

B2B 100

Product Institute: Student Spotlight

Melissa Perri

Product Institute is an online school for Product Managers looking to level up their skills. We’re featuring some of our recent graduates and asking them to share their experiences, both in the field and in our class.

Project Management Institute Silicon Valley Chapter offers Social Media Demystified Workshop

Spice Catalyst

Social media workshop offered April 29 in Silicon Valley. The post Project Management Institute Silicon Valley Chapter offers Social Media Demystified Workshop appeared first on Spice Catalyst. Newsletter Dave Product Marketing Social Media Marketing Bootcamp

What is the ROI of Design? – Nate Clinton (ProductTank San Francisco)

Mind the Product

Nate Clinton works as the Managing Director for Cooper in their San Francisco studio. Before Cooper, Nate has held product and design leadership positions at StarMine, Thomson Reuters, and BuildZoom.

The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

When you think of "rapid prototyping", what comes to mind? If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs. Rapid prototyping is quickly becoming ubiquitous, and with good reason. They are a powerful tool for thinking through different aspects of your product and answering questions to all sorts of design questions. They're also a great way to externalize what lessons you learn about your product along the way.

Product Management Is a Contact Sport – What’s Your Injury Risk?

Proficientz – Product Management University

There’s a good reason why athletes in contact sports wear protective pads. Over time, statistics have shown where injuries are most likely to occur, hence the placement of the pads. If product management is a contact sport, what’s your organization’s risk of injury? What types of pads do you need and where is their optimal placement? Delivering, marketing and selling products in B2B is a contact sport in many ways.

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The Lean UX Process

Product Bookshelf

Lean UX: Designing Great Products with Agile Teams by Jeff Gothelf. Lean UX Principles. Lean UX is the way you do design in an Agile process.

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Getting Developers’ Buy-In on Build versus Buy

Mironov Consulting

In theory, Build versus Buy decisions should be straightforward: we compare off-the-shelf offerings with the time/cost/expertise to create them ourselves; we run the numbers; then we make an objective financial-technical decision before starting any work.

Why your IT Project is Doomed to Fail – David Kullmann (ProductTank NYC)

Mind the Product

David Kullman talks to ProductTank NYC about why most projects are doomed to fail right from the very start. David is a Partner and Development Manager at CitrusByte, working with both large corporations and startups to develop innovative software solutions to challenges they may be facing.

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Is product management primarily supporting the tactics of other departments? Or is it a strategic role that is grounded in market facts? Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle.

Differentiation and Innovation: Your Ticket to Surviving Product Commoditization

Proficientz – Product Management University

As the barriers to entry continue to get lower, technology product lifecycles are becoming increasingly shorter. If you don’t want price to become the single biggest buying driver, you’ve got to figure out a way to get out of commodity rat race. Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points.

The Relationship Between Positivity and Productivity (And How to Make It Work for You)

Lead on Purpose

Guest post by Annabelle Smyth Many companies still hold tight to the old way of doing things. They put you in high-pressure situations and hope that you get all your work done out of fear. Fear that you will miss … Continue reading → Purpose Trust Communication creativity positivity productivity

March 27/Seattle: Four Laws of Tech Product Economics

Mironov Consulting

What: Four Laws of Tech Product Economics. Where: Moz, 1100 2nd Ave #500, Seattle WA. When: Monday, March 27: 5:30pm social networking, 6:30pm -8:00pm discussion and Q&A. REGISTER HERE.

More Awesome Speakers for #mtpcon SF 2017

Mind the Product

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops , more networking events around the conference, and more fun than ever before.

Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.