Sat.Jun 17, 2023 - Fri.Jun 23, 2023

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Product-Led Growth Is a Misleading Name

The Product Coalition

Everyone wants to be product-led these days. But does that mean that you are doing product-led growth? And speaking about growth, how strong is this promise? Here is a disambiguation guide to help you understand what product-led growth really means, and what it doesn’t. Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting.

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The keys to a successful product pivot

Mind the Product

We look at how you might pivot a product or sunset a feature to minimise the disruption and upset to your users Read more » The post The keys to a successful product pivot appeared first on Mind the Product.

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ONE THING on Too Many OKRs

Product Culture

Objectives and Key Results (OKRs) are not your backlog. They don’t include everything you plan to do, only the most important things you want to focus on right now. Teams cannot concentrate on more than a handful of things at once. The ideal for a small team is one objective per quarter with 3 measurable KRs. Larger teams with a proven track record might have as many as three objectives.

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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. The end game is to open more doors for sales at the decision-maker/influencer level and give them higher quality leads that are warmer from the start.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Navigating different org sizes as a product leader

Mind the Product

Product leader Liz Clow introduces an holistic approach to product leadership, covering strategy, customer centricity, agility, leadership, and execution Read more » The post Navigating different org sizes as a product leader appeared first on Mind the Product.

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Consulting Tip #2: Avoid Unsolicited Offers of Help from Strangers

Johanna Rothman

Here are several unsolicited offers I received in email and various messaging today: An unsolicited email explaining my site was slow and not high-ranking in SEO. Another unsolicited offer to totally redo my social media. And yet a third unsolicited offer to make my consulting business much more successful by allowing AI to write content for me. (Me!!

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How to Incorporate Customer Feedback Into Your Product Planning

Gocious Blog

As any great product manager knows, creating an amazing product means understanding your target audience. It is important to know what your potential customers are looking for from the type of product you are planning. In-depth customer research is something that can take a product from good to great, which is why customer research cannot be an afterthought.

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ChatGPT AI Detection Tools

TurnKey Labs

Since December 2022 we have reviewed and analyzed applications to verify and detect AI-generated content. Here’s a short list of the best ChatGPT detectors so far according to our rating system: Detector by WRITER Originality.AI (paid) Detector.dng.

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A/B, Split or Multivariate Test: How to Choose the Right One

AB Tasty

In the fast-paced world of digital marketing, settling for anything less than the best user experience is simply not an option. Every marketing strategy has room for improvement and unlocking more comes from recognizing hidden opportunities.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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What is Product Management?

280 Group

While product management has been around a long time, it’s only in more recent years that the role has become more popular. More and more the business world is embracing the value of product managers, and yet the role still often goes misunderstood. In this post we hope to clear up any confusion about what product management is, what exactly product managers do, and the immense value they bring to their organizations.

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5 strategies to conduct effective customer interviews for better product insights

Mind the Product

Practical advice for maximising the opportunity for insights from customer interviews Read more » The post 5 strategies to conduct effective customer interviews for better product insights appeared first on Mind the Product.

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Spark Innovation With Your Team: Three Workshop Formats To Help

The Product Coalition

Want to cultivate a more dynamic, engaged, and successful organization? Who doesn’t! One of the most impactful ways to achieve this goal is to take a more intentional approach to innovation. Doing so has a ton of benefits, including: More competitive edge: Concerted efforts around creativity and innovation allow your teams to develop new products/services that better meet customer needs and help keep you ahead of the competition.

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Building User Trust with UX Design: 15 Effective Strategies

Userpilot

Cultivating user trust is critical to the success of any long-term product strategy. It is also one of the central goals of the user experience design process. But, trust is a difficult concept to define or quantify. It is a feeling – like when you first set eyes on your date and feel relaxed and at home. So, how can you build trust with UX design ?

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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You Can Have Your Retirement Fantasy Today

Nir Eyal

Imagine your retirement. Are you picturing long, lazy days on a tropical beach under coconut trees? Maybe you’ve opted for a life of adventure, traveling to all the places you haven’t been to yet. Perhaps the science fiction novel you’ve always wanted to write is finally pouring out of you. But why should you wait until you retire to pursue those things?

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What is Product Ops? The four pillars you need to understand deeply

Mind the Product

In this guest post, Jenny Wanger delves into four pillars that shape the product ops craft. Read more » The post What is Product Ops? The four pillars you need to understand deeply appeared first on Mind the Product.

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Powerful AI Tools for Product Managers

The Product Coalition

Photo by Canva Studio: [link] The new AI tools are a boon to many professionals, including product managers. Product managers communicate with stakeholders, write specifications, prepare decks, analyze data, and create prototypes. Here are new tools that will boost their productivity. Faster & Better Emails: With ChatGPT , Lavender , compose , or equivalent, product managers can craft thoughtful emails quickly and save 1–2 hours a day.

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How to Reduce Churn Rate and Increase Retention: 12 Practical Tactics

Userpilot

Wondering how to reduce churn rate and increase retention? While customer churn is a grave concern, retention is what can help you tackle it and make your product successful. Customer retention brings you more customers who tend to spend more, refer others, and provide valuable feedback that drives product improvement. So, efforts to simultaneously reduce churn rate and increase retention are the formula to your product’s success.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions

Johanna Rothman

In product development, we often use the words, “user” and “customer” interchangeably. But they mean different things depending on the type of product you create. I wonder if it’s time to stop talking about “customers” altogether. It's time to clarify who we want to satisfy, so we can make better product decisions. Here are my definitions: Buyers have the money to make a purchase decision for a product.

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The magic of making great products with Christian Idiodi

Mind the Product

In the opening keynote talk at #mtpcon San Francisco 2023, Christian Idiodi, Partner at Silicon Valley Product Group, led an engaging session on the art of building magical products. Watch the video in full, or read on for a recap of this insightful talk. Read more » The post The magic of making great products with Christian Idiodi appeared first on Mind the Product.

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The EU AI Legislation Sets the Bar for Safety and Compliance

The Product Coalition

The European Parliament passed AI legislation this week. Before the end of the year, this Act will be ratified by most EU nations and gets enacted. This is a significant milestone in finalizing the world’s first comprehensive law on artificial intelligence. For budding AI creators, this is a crucial moment akin to a high student moment familiarizing themselves with the exam format of a prestigious college entrance test.

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10 Must-Read Onboarding Books for SaaS

Userpilot

Looking to level up your user onboarding knowledge with onboarding books? An exceptional user onboarding experience can make all the difference for your SaaS company's growth. But where do you begin? Onboarding books can offer you the knowledge and insights necessary to craft a remarkable onboarding process. In this article, we've compiled the 10 must-read onboarding books that'll enable you to transform your user onboarding strategies.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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Sneak a Peek Behind the Scenes with Contextual Inquiry

dscout People Nerds

Observing research participants in their natural habitat is a powerful method. Here’s how to conduct contextual inquiry with a critical eye.

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SUNDAY REWIND: In my humble opinion by Thor Mitchell

Mind the Product

It's important for product managers to remember to be humble. This talk from Thor Mitchell at MTP Engage Manchester lays out why Read more » The post SUNDAY REWIND: In my humble opinion by Thor Mitchell appeared first on Mind the Product.

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The Art of Selling Your Vision: The Power of an Effective Product Roadmap

The Product Coalition

Are product roadmaps sales tools? Absolutely! Think of a product roadmap as a sales pitch for your product. It doesn’t just show what you’re making but also why you’re making it. Thinking of your roadmap this way is helpful when you want to get support from stakeholders and gauge interest from customers — important people who care about your product’s future.

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Product Idea Validation: 6 Steps for Ensuring Successful Products

Userpilot

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? This is the key focus of our guide. We look at the process of idea validation and a range of tools and techniques you can leverage to aid the process. Let’s get straight into it! TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need.

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A Tale of Two Case Studies: Using LLMs in Production

Speaker: Tony Karrer, Ryan Barker, Grant Wiles, Zach Asman, & Mark Pace

Join our exclusive webinar with top industry visionaries, where we'll explore the latest innovations in Artificial Intelligence and the incredible potential of LLMs. We'll walk through two compelling case studies that showcase how AI is reimagining industries and revolutionizing the way we interact with technology. Some takeaways include: How to test and evaluate results 📊 Why confidence scoring matters 🔐 How to assess cost and quality 🤖 Cross-platform cost vs. quality tr