Sat.Oct 09, 2021 - Fri.Oct 15, 2021

3 Product Marketing Myths to Dispel

Proficientz

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it.

Getting Over FOMO, the Fear of Missing Out

Nir Eyal

FOMO, the "fear of missing out,” refers to the feeling of “anxiety that an exciting or interesting event may currently be happening elsewhere.”

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Building a product roadmap to avoid potholes down the road

Mind the Product

Product roadmaps: love 'em or hate 'em, you probably spend a lot of time on them. Very often, that colorful set of bars on the timeline that we artfully sell to our leadership inadvertently leads to challenges down the road. Here are some roadmap tips to get your project off and running. [.]

Four Lessons from Ian Hassard, Senior Manager of Product Management at Auth0

Apptentive

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences.

The Practical Guide to Using a Semantic Layer for Data & Analytics

Read about real-life examples and see quantifiable results by leveraging a semantic layer to unlock data for AI & BI at scale.

Erste Group redefining digital customer experience with continuous feedback

Usersnap

76% of all bank interactions are online nowadays, create remarkable digital customer experience are not just buzzwords. It is the utmost important, revenue-correlated topic in FinTech. Luckily for Erste Group, they’ve been focusing on customer experience since the very beginning.

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An introduction to impact mapping – Tim Herbig on The Product Experience

Mind the Product

We asked consultant, trainer and author Tim Herbig to give us the crash course on Impact Mapping, including how to get people to understand the difference between an Impact and an Outcome. [.]

How To Understand Your Team Type: Collocated, Satellite, Cluster, Nebula

Johanna Rothman

I've been hearing people talk about “hybrid” remote teams. So far, every person I've talked to means something different.

Handling Product Management Burnout

The Product Coalition

6 ways to save your burning PM soul. Continue reading on Product Coalition ». mental-health life-lessons burnout mental-health-awareness product-management

Championing Product with a 6 Week Onboarding Program

BrainMates

An Interview with Phil Koziol, Product Manager at Good Pair Days. What is the longest onboarding process you have experienced when starting a new role? A few days or maybe a week? More often than not, a Product Manager starts a new role and is immediately bombarded with tasks and responsibilities.

Building Product to Enhance Customer Support: The Key to Customer Retention in an E-commerce Business

Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket

Join Bhavana Angadi, Senior Product Manager at Hopscotch, as she details the best way to increase customer retention.

How to lead your product – Part 1: Leadership and management

Mind the Product

What really is the difference between managing and leading your product. Don’t product managers need to be able to both manage and lead? In this piece, we'll delve into why product leaders should care about both. [.]

The positive effects of the pandemic on UXR

StudioTeam

When the pandemic hit Hungary in the Autumn of 2019, both companies and employees had to adapt quickly. Like with most jobs, for us – UX Researchers – this meant moving our daily communication online, including research, creative processes, and communication.

Virtual Concierge Disrupt the Hospitality Industry These Days

The Product Coalition

Virtual concierge helps hospitality brands providing guests with insider information, and this digital concierge does many in-person concierge services during their stay. Applying digital technology to business operations has become a rising trend, especially in hospitality.

Diverse Thinking Requires Diverse Minds: Mental Health and Product Management

BrainMates

Have you ever noticed that Product Managers often have career paths that are more… let’s say interesting than others? I’ve certainly observed that a lot of people in the Product profession have followed a long and winding road.

Better Learning, Better Results: A Guide for Product and Project Leaders

Continuous improvement is the differentiator that can drive your team to the next level. Download our 4-step guide to collaborative learning and position your team for success.

Stay Humble or Be Humbled — Case Studies from the Experimentation Trenches by Anthony Rindone

Mind the Product

In this #mtpcon Digital Americas session, Anthony Rindone, product manager for experimentation at Split discusses how to make better product decisions through experimenting. [.]

What Is Feature Bloat And How To Avoid It

Userpilot

When building a product, it is sometimes difficult to draw the line between what features to build and which ones to let go of. If that line is not drawn early and often, you end up with the most horrifying term any product will ever encounter: feature bloat.

Finding it difficult to land a product interviews?

The Product Coalition

If you are looking for your first product management job right out of school, the entire process can be overwhelming and a difficult one… Continue reading on Product Coalition ». product-management networking job-search interview job-hunting

Product Managers Learn That It’s All About The Packaging

The Accidental Product Manager

It all about the experience Image Credit: Praveen. So product manager, what does your product look like? No, I mean when your customer first has a chance to get their hands on their version of your product, what does it look like? Does it show up in a nondescript cardboard box?

Migrating Oracle to PostgreSQL

Considering migrating away from Oracle? Learn why PostgreSQL is the right move.

SUNDAY REWIND: Mental Health as a Product Person – Let’s Talk

Mind the Product

Today is World Mental Health Day which means there’s only one Mind the Product post we want to rewind to today: Mental Health as a Product Person – Let’s Talk.

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SaaS Conversion Rate- Industry Average and 10 Tactics on How to Improve Yours

Userpilot

Looking for SaaS conversion rate benchmarks? Finding a good conversion rate to compare your performance to can be tricky. But sometimes we make it too complicated without realizing it.

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Mobile App Software Testing: A 10-Step Guide for a Successful Digital Transformation Journey

The Product Coalition

The digital transformation has changed businesses once and for all. To stay competitive in this new environment, tech-savvy C-levels put advanced technologies in the center of their winner-takes-all strategies. Being a pivotal digital enabler, mobile apps deserve special attention.

The Playbook for Hiring the Right Marketer at the Right Time for Your Startup

First Round Review

Should you hire a brand, product or growth marketer, and how do you know when you've found the right candidate? Maya Spivak, former marketing leader at Segment and Wealthfront, unpacks her frameworks for identifying the type of marketer your startup needs, interviewing and closing candidates

The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Join Robin Zaragoza, product coach and CEO of The Product Refinery, as she shares tips on how to create a powerful Value Proposition that keeps your customer at the heart of your product development process.

Org charts eat culture for breakfast: Why an agile mindset alone won’t help you by Björn Waide

Mind the Product

In this MTP Engage Hamburg talk, Björn Waide, Managing Director at Haufe-Lexware shares his experiences on building a free-thinking innovative culture. [.]

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12 Announcement UI Modal Examples From The Best SaaS Apps

Userpilot

Getting a user's attention can be tricky but what if there was a surefire way to get your message across? That's exactly what announcement UI modals help you do which makes them an invaluable asset for any in-app marketing strategy.

Demo 68

Leadership Tip 14: Reduce Other People’s Dependence on Your Decisions

Johanna Rothman

You're a leader in the organization. And you're supposed to be at another meeting, that started 15 minutes ago. Your previous meeting ran long, so now you're late. But the conversation you just had? That conversation prevented a bad product decision. (Or, Or, it prevented a customer meltdown.

The Data Literacy Continuum and the Sandwich Shop

Business of Software Conference

What is the data literacy continuum and why does it matter? Every organization is made up of users with different levels of data literacy and competence. Most organizations massively overestimate how data literate their people are.

Data & Analytics Maturity Model Workshop Series

Speaker: Dave Mariani, Co-founder & Chief Technology Officer, AtScale; Bob Kelly, Director of Education and Enablement, AtScale

Check out this new instructor-led training workshop series to help advance your organization's data & analytics maturity. It includes on-demand video modules and a free assessment tool for prescriptive guidance on how to further improve your capabilities.

Slice and Dice Your Data: Crosstabs 101

dscout People Nerds

Analyzing your data is an extensive process, learning how to use crosstabs effectively can save you time while also giving you a clearer view of your insights

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10 Important Retention Metrics For SaaS And How To Improve Them

Userpilot

Tired of tracking retention metrics that get you nowhere? You’ve come to the right place. For SaaS businesses, customer retention is the easiest way to achieve growth. To achieve that, you need to first have an accurate idea about how your product is performing.

Demo 68

5 Tests for Your Holiday Website Optimization Strategy

AB Tasty

With the holidays right around the corner, brands should start cooking up ideas now to provide the best customer experience on their sites! This article was originally posted on AB Tasty as 5 Tests for Your Holiday Website Optimization Strategy