Sat.Oct 09, 2021 - Fri.Oct 15, 2021

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3 Product Marketing Myths to Dispel

Product Management University

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Here’s the funny part. Many organizations think they’re doing product marketing because they have the proverbial one-armed paper hanger in corporate marketing creating brochures and prese

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Getting Over FOMO, the Fear of Missing Out

Nir Eyal

FOMO, the "fear of missing out,” refers to the feeling of “anxiety that an exciting or interesting event may currently be happening elsewhere.” Most people at one time or another have been preoccupied by the idea that someone, somewhere, is having a better time, making more money, or leading a more exciting life. The post Getting Over FOMO, the Fear of Missing Out appeared first on Nir and Far.

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Building a product roadmap to avoid potholes down the road

Mind the Product

Product roadmaps: love 'em or hate 'em, you probably spend a lot of time on them. Very often, that colorful set of bars on the timeline that we artfully sell to our leadership inadvertently leads to challenges down the road. Here are some roadmap tips to get your project off and running. [.] Read more » The post Building a product roadmap to avoid potholes down the road appeared first on Mind the Product.

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Four Lessons from Ian Hassard, Senior Manager of Product Management at Auth0

Alchemer Mobile

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. From learning more about their career path to predicted trends to general tips and advice, there’s no shortage of lessons to be learned that can ultimately help you develop and become a better product expert yourself.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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How Intercom’s Data Infrastructure team met growing demand with solid principles

Intercom, Inc.

Scaling a company is never a linear process. As your startup becomes a scale-up, teams will encounter obstacles that require them to quickly adapt to new demands. That’s where we found our Data Infrastructure team at the end of 2020 – we provide data and tools for teams across Intercom to get insights and run crucial processes, and were more in-demand than ever.

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An introduction to impact mapping – Tim Herbig on The Product Experience

Mind the Product

We asked consultant, trainer and author Tim Herbig to give us the crash course on Impact Mapping, including how to get people to understand the difference between an Impact and an Outcome. [.] Read more » The post An introduction to impact mapping – Tim Herbig on The Product Experience appeared first on Mind the Product.

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Product Managers Learn That It’s All About The Packaging

The Accidental Product Manager

It all about the experience Image Credit: Praveen. So product manager, what does your product look like? No, I mean when your customer first has a chance to get their hands on their version of your product, what does it look like? Does it show up in a nondescript cardboard box? Is it in an unremarkable container? You do realize how very important first impressions are, right?

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Erste Group redefining digital customer experience with continuous feedback

Usersnap

As ?? 76% of all bank interactions are online nowadays, create remarkable digital customer experience are not just buzzwords. It is the utmost important, revenue-correlated topic in FinTech. Luckily for Erste Group, they’ve been focusing on customer experience since the very beginning. And today we have the honour to share their journey. In particular, how they listened to the voice of customers and turned that into features and UX improvements.

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Finding it difficult to land a product interviews?

The Product Coalition

If you are looking for your first product management job right out of school, the entire process can be overwhelming and a difficult one… Continue reading on Product Coalition ».

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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How to lead your product – Part 1: Leadership and management

Mind the Product

What really is the difference between managing and leading your product. Don’t product managers need to be able to both manage and lead? In this piece, we'll delve into why product leaders should care about both. [.] Read more » The post How to lead your product – Part 1: Leadership and management appeared first on Mind the Product.

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25 SaaS Marketing Best Practices And Strategies For Success In 2021

Userpilot

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Sounds simple, right? Not necessarily. Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. In this blog post, I'll take you through the best strategies for a SaaS business are and show you the best examples from known SaaS brands.

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Discovery – Feedback

svpg

I would be very surprised if there were any product people out there that do not already know that it’s critically important to seek critical feedback. Yet the reason for this note is because so very often I find product people actively avoiding this negative feedback. As Elon Musk says, “I think it is very. View Article. The post Discovery – Feedback appeared first on Silicon Valley Product Group.

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Mobile App Software Testing: A 10-Step Guide for a Successful Digital Transformation Journey

The Product Coalition

The digital transformation has changed businesses once and for all. To stay competitive in this new environment, tech-savvy C-levels put advanced technologies in the center of their winner-takes-all strategies. Being a pivotal digital enabler, mobile apps deserve special attention. In only 2 years, the number of worldwide downloads will approach almost 300 billion!

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Stay Humble or Be Humbled — Case Studies from the Experimentation Trenches by Anthony Rindone

Mind the Product

In this #mtpcon Digital Americas session, Anthony Rindone, product manager for experimentation at Split discusses how to make better product decisions through experimenting. [.] Read more » The post Stay Humble or Be Humbled — Case Studies from the Experimentation Trenches by Anthony Rindone appeared first on Mind the Product.

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The positive effects of the pandemic on UXR

UX Studio: Product Management

When the pandemic hit Hungary in the Autumn of 2019, both companies and employees had to adapt quickly. Like with most jobs, for us – UX Researchers – this meant moving our daily communication online, including research, creative processes, and communication. It also meant relearning how to establish trust and credibility with clients and rethinking daily tasks to suit the limitations and opportunities of working remotely.

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The Playbook for Hiring the Right Marketer at the Right Time for Your Startup

First Round Review

Should you hire a brand, product or growth marketer, and how do you know when you've found the right candidate? Maya Spivak, former marketing leader at Segment and Wealthfront, unpacks her frameworks for identifying the type of marketer your startup needs, interviewing and closing candidates.

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Handling Product Management Burnout

The Product Coalition

6 ways to save your burning PM soul. Continue reading on Product Coalition ».

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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SUNDAY REWIND: Mental Health as a Product Person – Let’s Talk

Mind the Product

Today is World Mental Health Day which means there’s only one Mind the Product post we want to rewind to today: Mental Health as a Product Person – Let’s Talk. Written in 2019 by our very own Martin Eriksson and good friend Saielle Montgomery, the post touches upon some of the challenges faced by product [.] Read more » The post SUNDAY REWIND: Mental Health as a Product Person – Let’s Talk appeared first on Mind the Product.

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Product Marketing: Product Launch Announcement Emails: The Ultimate Guide for SaaS [Examples Included]

Userpilot

Product launch announcement emails can be intimidating. They have to be informative, engaging, and contextual. Not sure where to start? No worries! We've got you covered. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.

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Productboard wins three more “Best Places to Work” awards from Comparably

ProductBoard

We’re excited to share that Productboard has been recognized by Comparably in three separate categories — Best Company Happiness, Best Company Perks & Benefits, and Company Compensation. These awards from Comparably, a website dedicated to workplace transparency, are based on employee evaluations, which rate a number of cultural aspects in the company, including satisfaction with pay, benefits.

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The Data Literacy Continuum and the Sandwich Shop

Business of Software Conference

What is the data literacy continuum and why does it matter? Every organization is made up of users with different levels of data literacy and competence. Most organizations massively overestimate how data literate their people are. In this survey, 84% of businesses think employees have high, or very high levels of data fluency, while only 10% of those users consider themselves data fluent.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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Org charts eat culture for breakfast: Why an agile mindset alone won’t help you by Björn Waide

Mind the Product

In this MTP Engage Hamburg talk, Björn Waide, Managing Director at Haufe-Lexware shares his experiences on building a free-thinking innovative culture. [.] Read more » The post Org charts eat culture for breakfast: Why an agile mindset alone won’t help you by Björn Waide appeared first on Mind the Product.

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What Is Feature Bloat And How To Avoid It

Userpilot

When building a product, it is sometimes difficult to draw the line between what features to build and which ones to let go of. If that line is not drawn early and often, you end up with the most horrifying term any product will ever encounter: feature bloat. Also known as feature creep, feature fatigue, or feature overload – having too many features is something all teams must watch out for.

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Championing Product with a 6 Week Onboarding Program

BrainMates

An Interview with Phil Koziol, Product Manager at Good Pair Days. What is the longest onboarding process you have experienced when starting a new role? A few days or maybe a week? More often than not, a Product Manager starts a new role and is immediately bombarded with tasks and responsibilities. And though most Product Managers are qualified and ready to take on that challenge, lacking proper knowledge of a business’s goals, processes and customers rarely leads to success.

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Accessible UXR: Recruiting and Researching Participants with Disabilities – with Samuel Proulx of Fable

UserInterviews

An essential lesson on how to start doing great user research with people with disabilities, and why accessibility is a non-negotiable part of good UX.

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A Tale of Two Case Studies: Using LLMs in Production

Speaker: Tony Karrer, Ryan Barker, Grant Wiles, Zach Asman, & Mark Pace

Join our exclusive webinar with top industry visionaries, where we'll explore the latest innovations in Artificial Intelligence and the incredible potential of LLMs. We'll walk through two compelling case studies that showcase how AI is reimagining industries and revolutionizing the way we interact with technology. Some takeaways include: How to test and evaluate results 📊 Why confidence scoring matters 🔐 How to assess cost and quality 🤖 Cross-platform cost vs. quality tr