Sat.Jun 08, 2019 - Fri.Jun 14, 2019

A/B Testing?—?A Blessing or a Curse?

The Product Coalition

How being data-driven is killing high-tech innovation Continue reading on ProductCoalition.com ». ab-testing product-strategy innovation user-research product-management

Stuck in the Middle With Product Managers

Mind the Product

Clowns to the left of me, Jokers to the right, here I am, Stuck in the middle with you. Stealers Wheel, 1973.

Why Working Backwards Benefits Product Teams

ProductCraft

When I worked as a news reporter, the most common questions I received about my job revolved around the press release. Is it necessary? Is it relevant? Do you even read it? And my answers were always a resounding yes. But not for the reasons you might think. I certainly didn’t need a press release.

Engaging Stakeholders with Opportunity Solution Trees: 3 Tactics to Try

Product Talk

Two and a half years ago, I introduced the opportunity solution tree. It’s been a blast seeing product people put it into practice. Today, I’m excited to share Hope Gurion’s thoughts on using opportunity solution trees.

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Make an Impact with Customer Journey Maps

Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa

If you want to offer a better user experience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. How do you know which metrics will help you improve? Kirui K. K., Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them.

Weighing in on the “CEO of the Product” debate

Product Management Unpacked

Search for “3 traits of a great product manager” and you’ll find an overabundance of qualities that may make a highly skilled product manager: Strategic thinker. Passion for products. Empathizes/listens actively to customers/prospects. Aspires to build great user experiences.

More Trending

What Google’s and SalesForce’s respective acquisition of Looker and Tableau Software means for…

Piyanka Jain

What Google’s and Salesforce’s respective acquisition of Looker and Tableau Software means for CIO’s The BI analytics tool space is consolidating to compete against Microsoft’s ensemble of Business Analytics(BA) products which promises to solve for the entire workflow?—?data

B2B Product Manager Magazine June 2019

Proficientz – Product Management University

The B2B Product Manager Magazine June 2019 is now available. Every product company wants successful products. This month we contrast the differences between structuring your product management function for product success vs. customer success.

Boeing Product Managers Struggle To Come Back From The 737 MAX Disaster

The Accidental Product Manager

Boeing’s product managers need to find ways to rebuild trust Image Credit: Ferry Octavian. Every product manager job is different. Some are easy and some are hard.

How to Establish Product Culture (With a Little Help From World Product Day)

Mind the Product

Parkinson’s UK is a pioneering and driven organisation; we’re transforming our organisation to ensure we are fit for a digital society. Establishing agile and product culture is critical to us becoming a modern organisation that continuously improves.

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Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

The Marketer’s Guide to Product Led Growth Marketing

Userpilot

Product led growth marketing is like the business equivalent of really great storytelling. And that is ? Show don’t tell. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it.

The UX of UserZoom: Part one – How we set up our research process

Userzoom

Welcome to ‘ The UX of UserZoom ’ – a new regular series where we reveal how we’re using our very own research product to improve the UX of UserZoom itself!

UX 101

Auditing Web Performance Continuously with Gimbal

Modus Create

Enterprises of all sizes have been witnessing a strong correlation of latency to the loss in revenue and productivity. Strong web performance is a Definition of Done for the best web development teams, but also a top priority for high-achieving product owners.

Negotiate Like a Pro(duct Manager) by Garry Prior

Mind the Product

In this talk from #mtpengage Manchester, Garry Prior, Director of Product at THG Ingenuity, explores how negotiation is central to being a product manager, and looks into key areas to focus on during negotiations.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Usability Mistakes: 6 Honest and Valuable Tips From a UX Designer

UX Studio

It often occurs to me how avoiding usability mistakes would take so much less effort. After so many projects, I realized I’m making common mistakes way before I actually design a single thing. Usability issues had been forming silently in the background while I focused on the design.

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Synthetic Monitoring vs. Real User Monitoring for Application Performance Management: Pros and Cons

eG Innovations

The Importance of User Experience. It is no longer sufficient for IT operations teams to monitor resources like CPU, memory and disk utilization. The success of any IT initiative these days is measured based on user experience.

Why Most Outcome-Based Roadmaps Fail (and How to Keep Yours From Doing the Same)

ProductPlan

An outcome-based roadmap sounds like a good idea. Instead of a long list of context-free features and enhancements the roadmap is constructed to accomplish specific goals critical to the success of the business.

Beyond the Hype on AI – Ashwini Asokan on The Product Experience

Mind the Product

Ashwini Asokan, CEO and co-founder of intelligent retail automation platform VUE.ai, is working to evolve the world of retail, making shopping more of an entertainment experience.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

What Is Retargeting and How Can It Increase Conversion Rates?

AB Tasty

Picture this: You’re moving into a new home in a month and have started online shopping for furniture. You see. Read more. This article was originally posted on AB Tasty as What Is Retargeting and How Can It Increase Conversion Rates

Everything you need to know about what product managers do all day

ProductBoard

“What does a product manager do?” is a question that’s asked pretty frequently. Now, in the simplest possible terms, product managers decide what features to build next. Well, apparently that simple answer barely begins to scratch at the dozens of different things a PM has to do to make that happen.

How to Recruit Beta Testers

ProductPlan

Working with beta testers is a great way to ensure a new product or feature is ready for “prime time” before you actually let it loose into the world. They can find bugs, quirks, and missing pieces while helping you avoid costly blunders.

Internal Product Development at the Financial Times by Claire Parker

Mind the Product

In this ProductTank London talk, Claire Parker describes how the Financial Times built internal tools for editorial use by using a product development approach.

Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

If you've ever launched an MVP, you know that the journey has only just begun. How do you figure out what to do next? You know that you need to look at how different user segments react, but how do you quickly distinguish signal from noise so you can iterate and improve? Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your journey to product-market fit. Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a new skill set, ready to make the most of your launches.

Product Love Podcast: Wes Bush, Founder of Product-Led Institute

ProductCraft

This week on Product Love, I talked to Wes Bush, founder of the Product-Led Institute. As you may have guessed, we chatted about product-led growth. Before Wes founded the Product-Led Institute, he was a consultant and digital marketer.

Building C-Level Support for a Software Compliance Analytics Strategy

Revulytics

“It’s not a technology project, it’s a business project,” is often heard as stakeholders seek to build consensus and gain support for programs that require technical resources and buy-in.

The 5 W’s Of Customer Feedback

Gainsight

You want growth? Your customers’ health is more important than your top of funnel. It sounds counter-intuitive, but it’s true. Over half of customers believe their experience is more important than price when making a purchasing decision ( Gartner ). And according to Harvard Business Review, it’s 25 times more cost-effective for you to retain existing customers than to invest in new ones.

How we Learned to Build Users’ Trust in a new Product Category

Mind the Product

I’m really proud to have been part of the team who launched Echo’s new website – our digital pharmacy users can now manage their medication from whichever device they like, without downloading our app. When we started building our web product, our plan was pretty simple: “Just build the same features as our mobile app but make it work on bigger screens.” . Straightforward, right? Enter real users, and their real concerns. In a new Category, Trust Must Come First.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Meet the Betabound Team

Centercode

If the Customer Validation platform is the skeleton, Betabound is the beating heart of Centercode. Every day, members of our 200,000+ tester network are putting their time and energy towards helping our customers build spectacular products.

How to keep new users engaged with your welcome page

Inside Intercom

If you have an application or SaaS product, the welcome page that users see after signing up is much more than a cheerful “hello” to your users. Or, at least, it should be. The welcome page comes at a really critical time for your app.

Home-Based Research Visits: Participant Comfort Comes First

Generation Focus

Home-Based research offers unique and valuable insights. Meeting at home provides a chance to connect with participants intimately, in a way that builds empathy with the user and gleans qualitative data on their lifestyle.