Sat.Jun 08, 2019 - Fri.Jun 14, 2019

A/B Testing?—?A Blessing or a Curse?

The Product Coalition

How being data-driven is killing high-tech innovation Continue reading on ProductCoalition.com ». ab-testing product-strategy innovation user-research product-management

Stuck in the Middle With Product Managers

Mind the Product

Clowns to the left of me, Jokers to the right, here I am, Stuck in the middle with you. Stealers Wheel, 1973.

Why Working Backwards Benefits Product Teams

ProductCraft

When I worked as a news reporter, the most common questions I received about my job revolved around the press release. Is it necessary? Is it relevant? Do you even read it? And my answers were always a resounding yes. But not for the reasons you might think. I certainly didn’t need a press release.

Engaging Stakeholders with Opportunity Solution Trees: 3 Tactics to Try

Product Talk

Two and a half years ago, I introduced the opportunity solution tree. It’s been a blast seeing product people put it into practice. Today, I’m excited to share Hope Gurion’s thoughts on using opportunity solution trees.

Travel 222

Organizing for Customer Centricity

Speaker: Tatyana Mamut, Head of Product, Nextdoor

Most companies today say they are “customer centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that talk the talk, and those that walk the walk? Join Nextdoor's Head of Product Tatyana Mamut, PhD as she outlines the 7 habits of truly customer-centric companies.

Weighing in on the “CEO of the Product” debate

Product Management Unpacked

Search for “3 traits of a great product manager” and you’ll find an overabundance of qualities that may make a highly skilled product manager: Strategic thinker. Passion for products. Empathizes/listens actively to customers/prospects. Aspires to build great user experiences.

More Trending

What Google’s and SalesForce’s respective acquisition of Looker and Tableau Software means for…

Piyanka Jain

What Google’s and Salesforce’s respective acquisition of Looker and Tableau Software means for CIO’s The BI analytics tool space is consolidating to compete against Microsoft’s ensemble of Business Analytics(BA) products which promises to solve for the entire workflow?—?data

B2B Product Manager Magazine June 2019

Proficientz – Product Management University

The B2B Product Manager Magazine June 2019 is now available. Every product company wants successful products. This month we contrast the differences between structuring your product management function for product success vs. customer success.

The Marketer’s Guide to Product Led Growth Marketing

Userpilot

Product led growth marketing is like the business equivalent of really great storytelling. And that is ? Show don’t tell. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it.

Treat Your Career Like you Treat Your Products by Adam Warburton

Mind the Product

We all treat our products with care, respect, and diligence. We agonise over decisions and strategic direction, we think deeply about product direction, we care about the experience our customers get and the impact we have on our businesses. It’s our job to make good decisions.

Vision 167

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Auditing Web Performance Continuously with Gimbal

Modus Create

Enterprises of all sizes have been witnessing a strong correlation of latency to the loss in revenue and productivity. Strong web performance is a Definition of Done for the best web development teams, but also a top priority for high-achieving product owners.

The UX of UserZoom: Part one – How we set up our research process

Userzoom

Welcome to ‘ The UX of UserZoom ’ – a new regular series where we reveal how we’re using our very own research product to improve the UX of UserZoom itself!

UX 102

Usability Mistakes: 6 Honest and Valuable Tips From a UX Designer

UX Studio

It often occurs to me how avoiding usability mistakes would take so much less effort. After so many projects, I realized I’m making common mistakes way before I actually design a single thing. Usability issues had been forming silently in the background while I focused on the design.

UX 92

Negotiate Like a Pro(duct Manager) by Garry Prior

Mind the Product

In this talk from #mtpengage Manchester, Garry Prior, Director of Product at THG Ingenuity, explores how negotiation is central to being a product manager, and looks into key areas to focus on during negotiations.

Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines, Founder and CEO, Sequent Learning Networks

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

Why Most Outcome-Based Roadmaps Fail (and How to Keep Yours From Doing the Same)

ProductPlan

An outcome-based roadmap sounds like a good idea. Instead of a long list of context-free features and enhancements the roadmap is constructed to accomplish specific goals critical to the success of the business.

How QA Testing is Moving Up in Today’s Agile Value Chain

Usersnap

In the past, the core goal of testing is to find bugs and fix them. But the dynamics of IT and testing landscape have changed now. Agile QA approach and user experience driven development (UXDD) have taken modern software development and testing by storm. Are your QA testers up to speed?

How to keep new users engaged with your welcome page

Inside Intercom

If you have an application or SaaS product, the welcome page that users see after signing up is much more than a cheerful “hello” to your users. Or, at least, it should be. The welcome page comes at a really critical time for your app.

Beyond the Hype on AI – Ashwini Asokan on The Product Experience

Mind the Product

Ashwini Asokan, CEO and co-founder of intelligent retail automation platform VUE.ai, is working to evolve the world of retail, making shopping more of an entertainment experience.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

How to Recruit Beta Testers

ProductPlan

Working with beta testers is a great way to ensure a new product or feature is ready for “prime time” before you actually let it loose into the world. They can find bugs, quirks, and missing pieces while helping you avoid costly blunders.

Synthetic Monitoring vs. Real User Monitoring for Application Performance Management: Pros and Cons

eG Innovations

The Importance of User Experience. It is no longer sufficient for IT operations teams to monitor resources like CPU, memory and disk utilization. The success of any IT initiative these days is measured based on user experience.

What Is Retargeting and How Can It Increase Conversion Rates?

AB Tasty

Picture this: You’re moving into a new home in a month and have started online shopping for furniture. You see. Read more. This article was originally posted on AB Tasty as What Is Retargeting and How Can It Increase Conversion Rates

Internal Product Development at the Financial Times by Claire Parker

Mind the Product

In this ProductTank London talk, Claire Parker describes how the Financial Times built internal tools for editorial use by using a product development approach.

How To Take Action on Customer Discovery

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

We all want to build successful products - and that means satisfied customers. Before anything else, you must understand what problems you can solve. The best way to do that is to get out of the building and start asking questions. But how can you make the most of those conversations, and ensure that you walk away with productive insights? Join Nick Noreña, educator, entrepreneur, and currently Innovation Coach and Advisor at Kromatic, as he covers how we can effectively action our findings from customer discovery conversations.

6 practical methods to improve app retention rate

The Product Coalition

Mobile app companies across the globe are in the middle of a mobile engagement crisis. While new user acquisition and the number of downloads give you an initial high, what matters in the long term is your apps user retention i.e how many users are sticking around.

Product Love Podcast: Wes Bush, Founder of Product-Led Institute

ProductCraft

This week on Product Love, I talked to Wes Bush, founder of the Product-Led Institute. As you may have guessed, we chatted about product-led growth. Before Wes founded the Product-Led Institute, he was a consultant and digital marketer.

Home-Based Research Visits: Participant Comfort Comes First

Generation Focus

Home-Based research offers unique and valuable insights. Meeting at home provides a chance to connect with participants intimately, in a way that builds empathy with the user and gleans qualitative data on their lifestyle.

How we Learned to Build Users’ Trust in a new Product Category

Mind the Product

I’m really proud to have been part of the team who launched Echo’s new website – our digital pharmacy users can now manage their medication from whichever device they like, without downloading our app. When we started building our web product, our plan was pretty simple: “Just build the same features as our mobile app but make it work on bigger screens.” . Straightforward, right? Enter real users, and their real concerns. In a new Category, Trust Must Come First.

5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Brought to you by Logi Analytics.