Sat.Apr 10, 2021 - Fri.Apr 16, 2021

VP of Product Management: Your 7-Point Plan for the First 100 Days


Congratulations! You’ve just landed your first VP of Product Management job and expectations are sky high. No pressure! Here’s a 7-point plan for your first 100 days. The objective of this particular plan is to get you playing offense right out of the gate.

How to Choose the Right KPIs for Your Product

Roman Pichler

What are KPIs? Key performance indicators (KPIs) are metrics that measure how your product is doing. Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing.

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What is Customer Segmentation?


Customer segmentation is a classic marketing concept for good reason. There’s a high chance that not all of your customers have the same type of business, come from the same part of the world, or even use your product in the same way.

Product Marketing Manager Salary [2021 Data]

280 Group

Status of the Job 2021: Product Marketing Manager. Over the past year, the Covid-19 pandemic has brought unprecedented change to organizations across all industries and sectors.

The SaaS Guide to Conversion Rate Optimization

Every SaaS business has a strategic responsibility to improve Conversion Rate Optimization across their product or site. Learn 7 detailed steps to infuse data into your process, surface customer drop-off points, and generate ideas to drive conversion.

Managing Expectations – Product Management at Startups

Mind the Product

One of our universal truths in product is that the nature of the job varies greatly between organizations.

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Sales Demos: Selling Outcomes vs. Features


Business outcomes vs product features: how do your sales demos stack up? In many cases, the product silos that exist within product management become transparent to buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions.

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What Product Leaders Need Most From Their Marketing Counterparts

The Product Coalition

Hint: it’s closer to information technology than creative talent! Continue reading on Product Coalition ». marketing marketing-operations business-strategy leadership

Cracking the PM Career – Jackie Bavaro on The Product Experience

Mind the Product

When we talk about product strategy, we often go back to the double diamond approach: identify the problem that you need to solve, then work on creating & optimising a solution for it.

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Why VoC Is Not Enough


The idea of listening to customers is as old as business itself. Over time that practice, formalized as “Voice of Customer” (VoC), has come to include interviews, surveys, and focus groups.

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4 Approaches to Data Analytics

As the analytics landscape continues to evolve, application teams who need to embed dashboards, reports, and other analytics capabilities in their applications can choose from dozens of solutions. How do you differentiate one solution from the next?

B2B Product Manager April 2021


B2B Product Manager April 2021 Issue. This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and product management.

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Secrets of Virtual Reality in The Medical Field

The Product Coalition

Virtual Reality in Medical Field allows both patients and doctors to interact with simulated environments for better medical education, rehabilitation, and treatment.

Getting to a team-based approach to continuous discovery by Teresa Torres

Mind the Product

In this #mtpcon Digital APAC keynote, product discovery coach Teresa Torres unpacks some of the ideas behind a cross-functional team-based approach to continuous product discovery.

Introducing Journeys: A New Way to Explore the Paths Users Take Through Your Product


Today, we’re launching our first new tool in 5 years. It’s a new way to explore the various paths users take through your product, to uncover the most common paths users take and gain a deeper understanding of the customer journey. We’re pretty excited about it, and we bet you will be, too.

Embedded Analytics Product Fit Guide - A Product Manager’s Handbook

Adding embedded analytics to your software doesn’t have to be an overwhelming task. This guide is the perfect companion for SaaS product managers. It will walk you through the process of choosing the right analytics provider step by step.

Product Manager Title Inflation: How Far Will It Go?


Why are there so many product manager titles? The list keeps growing! Once upon a time, there was one product manager title, product manager. Today and we have…. Product managers. Technical Product Managers. Principal Product Managers. Associate Product Managers. Senior Product Managers.

Top Three Scrum Changes You Might Not Know About

The Product Coalition

Changes in Scrum commitment, grooming, and team Continue reading on Product Coalition ». agile scrum scrum-master agile-methodology software-development

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Why every product and UX leader needs to be a storyteller

Mind the Product

What are the priorities for the next few months? It’s the question I asked every time I went to help an organization struggling to release a new product or get customers to adopt their current ones.

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Design for Impact: The Story Behind Our New Mission


‘The Social Dilemma’ was wrong: most UX people are not here to manipulate you, but to make people’s lives better. For many, it can seem like the world of UX is made of the latest trends, mind tricks, tools and methods.

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Product Management: Guide to Thriving as a Product Manager

As more organizations move from project to product thinking, Product Managers are occupying increasingly crucial roles. Download this guide to learn tips and strategies that will help you grow into a strong Product Manager and thrive in the position.

Joining a Startup for the First Time? 30 Actionable Tips From Folks Who've Been There

First Round Review

Top startup leaders and operators share their best tips for new startup employees, including hitting the ground running, how to prioritize what to work on, and growing your career

Difference Between Product Manager vs Product Marketing Manager vs Growth PM

The Product Coalition

A question I get often is the difference between a Product Manager, Product Marketing Manager and a Growth PM. Continue reading on Product Coalition ». agile growth-hacking product-management product-marketing growth-product-manager

Diversity in product: Are we nearly there?

Mind the Product

We all know that diverse teams build better products: if your products are to resonate and find traction with the general population, then that population needs to be represented within your team.


How to Write PRDs (that works): An Invite-only Workshop by Flipkart Director of Product Management, Navendu


Product Requirement Docs, i.e. PRDs are like gym subscriptions. Just because you have it doesn’t mean you are going to use it. Anybody who has spent more than a few days building products knows that PRDs do not get read by engineering teams. Most of the times. Actually, almost all the time.

Re-Thinking Translation for Business Growth in a Digital-First World

Effective localization is critical to business expansion. But traditional translation processes can't keep pace with today's agile, omnichannel realities. Read our eBook to discover the limitless possibilities uncovered by agile translation management.

Scholarships: Attend BoS Conf Online.Spring 21 thanks to lovely supporters.

Business of Software Conference

Business of Software is a paid conference with limited sponsorship. We focus on delivering value to our customers – the attendees. We know this means not everyone who would like to can afford the cost of attendance.

How to Brainstorm Ideas with Lotus Diagrams

The Product Coalition

Generating ideas to solve a problem Continue reading on Product Coalition ». ideas brainstorming product-manager creativity product-management

#mtpcon Digital APAC Day 2 highlights

Mind the Product

Following on from an exciting day yesterday, day two of #mtpcon Digital APAC saw more engaging keynote speakers covering data, commercial discovery, and purpose-driven products.

Less, but better: how focusing on UX helped us triple NPS in 18 months


Sometimes, the simplest path is the best path forward. With a renewed focus on our core user experience, we saw our NPS score triple in the span of 18 months—from 15 to 50—and we’re already feeling the impact of these changes across the company.

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Rightpoint Launches Cadillac's Reimagined In-Vehicle Experience

Every company is either an experience company today or will need to reinvent themselves to become one. Learn how Cadillac is using research, experience design and organizational change to deliver a next-generation user experience.

Why Shared Services “Teams” Don’t Work with Agility

Johanna Rothman

One of my clients wants to use shared services “teams” as they start their agile transformation. Their developers work on a product for months and years at a time. However, the testers and UI people are part of pools of people.

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How High-Growth Looks Like In Terms of OKRs

The Product Coalition

For the context, Airbyte is an open-source data integration platform. Our goal is to commoditize data integration. In January, we shared how we were thinking about OKRs, along with our OKRs for Q1 2021. So we wanted to give some updates about them, and how they have evolved for the 2nd quarter.

#mtpcon Digital APAC Day 1 highlights

Mind the Product

Today, #mtpcon Digital APAC got off to an exciting start! We saw three engaging keynotes covering discovery, product development, and cybernetics, plus a plethora of interactive breakout sessions.