Gainsight

JULY 11, 2023

By Steve Cornwell, July 11, 2023 This morning, we announced that Gainsight acquired Northpass in the most exciting moment in my 20 years of company building and the most defining moment in the history of Digital Customer Education. No platform existed for B2B companies looking to make educational content available to customers.

Education 40

Education Vision Customer Experience Differentiation 40

The Product Coalition

MAY 2, 2023

By embracing the clarity and curiosity of a kindergartener, you also unlock opportunities to form genuine connections with educators. Remember, teachers are pros at spotting misinformation, so make sure your message is honest and well-researched. Teachers appreciate when content is actionable and easy to understand.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

Userpilot

MAY 30, 2024

Friction arises from differences in target personas , messaging misalignment, timeline conflicts, lack of clear ownership, and communication gaps. They pair this with swift execution, where they collaborate with engineers and designers to devise solutions that solve user problems in a manner that works for the business.

Data Visualization 78

Data Visualization Analytic Tools Feedback Software Reporting Tools 78

Intercom, Inc.

JANUARY 20, 2021

At Intercom, we believe that providing educational and motivational help content leads to loyal and engaged customers. If you’re not helping to educate your customers, you’re giving your competitors a chance to fill in the gaps. These feedback loops are essential to producing quality educational content. Give the entire lesson.

User Testing 232

User Testing Customer Feedback Customer Experience Embedded Analytics 232

Userpilot

NOVEMBER 2, 2023

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Search Engine Optimization (SEO) allows companies to reach more users with their content. Webinars play an important educational role. Most companies use all 3 strategies to some extent.

Feedback Software 92

Feedback Software Analytic Tools Research Software User Testing 92

Revulytics

MAY 17, 2018

Contextual relevance is king when it comes to presenting people with messages you want to resonate and drive them to respond. It’s delivering the right message to the right user at the right time in the user’s journey. To be most impactful, the message should be delivered when the user is engaged with the application itself.

Analytic Tools 65

Analytic Tools Data Visualization Messaging Reporting Tools 65

The Product Coalition

MARCH 3, 2024

Think of it this way: instead of blindly sending generic messages to your entire customer base, you can deliver targeted campaigns that resonate deeply with their predicted needs and desires. Deliver impactful messaging : Anticipate purchase intent, predict churn risk, and tailor your message accordingly, boosting conversions and loyalty.

Data Visualization 116

Data Visualization Analytic Tools Marketing Customer Experience 116

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

Analytic Tools 100

Analytic Tools Research Software Feedback Software Customer Experience 100

Intercom, Inc.

AUGUST 4, 2021

Whether you’re applying for a Customer Support Specialist role, or a Customer Support Engineer role, the process is very similar. Our Support Engineers partner with our customers to tackle the challenging technical issues they face in innovative ways. For Support Engineers, the questions will explore: Your coding experience.

User Testing 239

User Testing Customer Experience Customer Feedback Feedback Software 239

Intercom, Inc.

APRIL 7, 2020

Support teams who use proactive messaging report that inbound volume has risen by just 38%, compared to an increase of 72% reported by teams who don’t”. Companies are responding by proactively messaging customers to provide the information and reassurance they need. Their SVP of Customer Experience Margaret K?dziora

Customer Experience 217

Customer Experience Reporting Tools Research Software Data Visualization 217

Alchemer Mobile

JULY 13, 2021

Product experiences should help your team educate and nudge customers through every stage of their relationship with your brand, including onboarding, feature adoption, expansion and growth, product planning, and long-term retention—all while centering on a regular cadence of listening to and acting on customer feedback.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

The Product Coalition

MARCH 24, 2021

Helpsters four step product discovery process Subliminal product management messaging At first I I didn’t know if I was over thinking it and/or I’m just hyper aware of work stuff but I couldn’t help (pardon the pun) to draw comparisons between the Helpsters and real life product management. Engineering is a great profession!

Product Management 114

Product Management Product Manager Product Research Banking 114

Intercom, Inc.

OCTOBER 22, 2020

Nate agrees, believing that a great customer experience requires taking a holistic, strategic approach that encompasses a wide range of factors – from strategy and leadership to the voice of the customer, experience engineering, and employee experience. Experience engineering. Strategy and leadership.

Data Visualization 218

Data Visualization Reporting Tools Customer Experience Customer Feedback 218

Userpilot

DECEMBER 19, 2022

Investing in a variety of content formats including articles, case studies, and video courses is the best way to cover all your bases with both users and search engines. If most of your leads and new users are coming from your content marketing efforts then it could be time to double down on search engine optimization.

B2B 98

B2B User Testing Research Software Analytic Tools 98

Userpilot

OCTOBER 6, 2023

The B2B marketing funnel focuses on creating awareness, building interest, and generating qualified leads through content marketing, search engine optimization, and social media marketing. With a functional marketing funnel, you’ll not only attract a stream of qualified leads but also create a growth engine for your business.

B2B 98

B2B Analytic Tools Feedback Software Data Visualization 98

Userpilot

JANUARY 20, 2022

There’s a standalone simple tooltip, which is sufficient on its own to educate a user about how to use a particular UI pattern. On the Userpilot blog, we often emphasize how versatile the tooltip is as a means of customer education. Customer education doesn’t end after primary onboarding and activation are complete.

Onboarding KPIs 90

Onboarding KPIs Data Visualization Customer Experience User Friction 90

bpma ProductHub

AUGUST 1, 2016

Product Managers should feel comfortable talking with execs, and equally with engineers and peers. And, if a new feature request comes in for review, the product owner needs to decide on its prioritization and inform the engineering team. Generally, product management is a high visibility role.

Product Management 218

Product Management Product Manager Technical Review Management 218

Alchemer Mobile

AUGUST 25, 2020

Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the job is ever-changing.

Technical Review 130

Technical Review Product Management Product Manager Software Review 130

bpma ProductHub

FEBRUARY 22, 2017

I had to be clear, concise and confident in my messages to the media. Think about it — today it is very easy for somebody to send a message across by posting video online, but is the message getting across in the way it was intended? People from finance, marketing, operations, sales, engineers.

Product Management 225

Product Management Product Manager Workshop Management 225

Intercom, Inc.

JUNE 26, 2019

Content can be – and I would argue should be – a core component of your marketing strategy and can serve as a growth engine for your business. One way to help define your talk is to decide how inspirational or educational you want it to be. They are important for promoting the ideas behind a company or making a pitch for capital.

Feedback Software 215

Feedback Software Education Presentation Events 215

Usersnap

JUNE 10, 2021

We talked to Colin Ulin, senior software engineer at Pocket Prep, about their low-effort high-outcome beta testing strategy and design-thinking development process. Every day, 50,000 students, trainees and educators benefit from the platform. “We We are keen on doing it right the first time.

Feedback Software 122

Feedback Software User Testing Reporting Tools Data Visualization 122

Userpilot

MAY 21, 2024

In SaaS, this could mean presenting features that a CMO would find valuable, or automatically skipping others that an engineer might not need. Then use a no-code builder (like Userpilot) to create UI patterns (tooltips, modals, hotspots, etc) to educate customers about each of these features. How to implement it? How to implement it?

Data Visualization 95

Data Visualization Customer Experience User Testing Customer Feedback 95

Userpilot

MARCH 26, 2024

This plan is followed by the product, engineering, marketing, and customer-facing teams , to make sure users have a seamless experience with new features. Start by identifying the right marketing channels, such as social media platforms, email, press releases, your company’s website, and in-app messages. What is a feature launch plan?

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

This plan is followed by the product, engineering, marketing, and customer-facing teams , to make sure users have a seamless experience with new features. Start by identifying the right marketing channels, such as social media platforms, email, press releases, your company’s website, and in-app messages. What is a feature launch plan?

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

This plan is followed by the product, engineering, marketing, and customer-facing teams , to make sure users have a seamless experience with new features. Start by identifying the right marketing channels, such as social media platforms, email, press releases, your company’s website, and in-app messages. What is a feature launch plan?

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

This plan is followed by the product, engineering, marketing, and customer-facing teams , to make sure users have a seamless experience with new features. Start by identifying the right marketing channels, such as social media platforms, email, press releases, your company’s website, and in-app messages. What is a feature launch plan?

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

This plan is followed by the product, engineering, marketing, and customer-facing teams , to make sure users have a seamless experience with new features. Start by identifying the right marketing channels, such as social media platforms, email, press releases, your company’s website, and in-app messages. What is a feature launch plan?

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. There are no additional charges.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Bain Public

JULY 1, 2022

NEXT Canada’ s initiative aims to accelerate the growth trajectory of aspiring and scaling entrepreneurs in the AI space with education, mentorship, funding and access to Canada’s strongest entrepreneurial network. Paul’s unique experience brings together the necessity of great engineering and the beauty of product strategy.

Workshop 52

Workshop Artificial Inteligence Leadership Education 52

Product Innovation Educators

FEBRUARY 14, 2022

I wondered how I could get a message about innovation across just by telling stories. Educate them in new thinking, and then develop the process together. In the book, one of the characters is me as a young engineer. I wondered how I could get a message about innovation across just by telling stories.

Workshop 90

Workshop Engineering Books Education 90

Userpilot

APRIL 22, 2024

Involve cross-functional collaboration with the sales team, product team, engineering, and other relevant stakeholders. For example, Slack needs instant messaging to be called a collaboration app. Each department—be it engineering, sales, marketing, or customer support —brings a unique perspective. Ready to begin?

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Weak Development Team 87

The Product Coalition

FEBRUARY 12, 2021

As data scientists and environmental engineers with our own air quality technology and APIs, we realized we were equipped to answer this demand?—?and we quickly realized that the psychology behind our B2B messaging wouldn’t translate for consumer audiences. and so our B2C product design journey began.

Data Visualization 86

Data Visualization Research Software Reporting Tools User Testing 86

Product Innovation Educators

FEBRUARY 13, 2023

I went on to be a lifeguard, a train engineer, and a manager in a rides department. I was able to combine the education I got writing and telling stories with telling stories at theme parks, museums, and brand experiences around the world. They have an engineering-based approach. This is where you internalize the message.

Customer Experience 113

Customer Experience Artificial Inteligence Feedback Software Data Visualization 113

Userpilot

MARCH 16, 2023

Do you have engineering capacity? Customer onboarding describes the process of educating your users on how to get value from your product, which ultimately means they’re achieving their product goals. The stats back this up: 86% of customers say they will remain loyal if onboarding and continuous education are provided.

Analytic Tools 89

Analytic Tools Feedback Software Customer Experience User Testing 89

Revulytics

AUGUST 28, 2018

By intimately understanding usage patterns, everyone across your organization – from engineering to product management to marketing and sales – knows exactly what product features users like, and those that they may not like (or understand) so much. Targeting based on specific user criteria increases the relevance of the promotion.

Data Visualization 80

Data Visualization Events Analytic Tools Reporting Tools 80

Userpilot

SEPTEMBER 5, 2021

Great SaaS product marketing strategies have five steps – defining your target audience , defining your positioning and messaging , setting objectives and KPIs , defining the customer journey , and deciding on which digital marketing strategy to apply at each stage. Step 2 – Define your positioning and messaging.

Feedback Software 89

Feedback Software Analytic Tools Research Software Software Review 89

Userpilot

JUNE 12, 2023

TL;DR User onboarding is the process of educating customers about how to experience value from your product as quickly as possible. Put simply, user onboarding is defined as the process of educating customers about how to derive value from your product as quickly as possible. Kontentino welcome message. Let’s get started.

Analytic Tools 77

Analytic Tools Feedback Software Onboarding KPIs User Testing 77