Intercom, Inc.

JUNE 21, 2018

I ended up getting a job at Udemy, an online education marketplace that had just raised a seed round of funding. As an online education platform, your users (course instructors) are making a big bet, where it may take a while to see results. We were building an online education marketplace and wanted to build the Amazon for courses.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

ProductPlan

SEPTEMBER 28, 2022

Twilio, the customer engagement platform, provides a free trial to everyone who signs up, including a free balance you can test with. Instead of being involved in every sale, your sales team can focus on bigger, more complex enterprise sales, leaving it to the product to attract individuals and small business clients.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Gainsight

FEBRUARY 2, 2024

Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.

Education 52

Education User Testing Customer Experience Research Software 52

Userpilot

MARCH 15, 2022

Inside Sales model: this requires you to have inside sales reps responsible for nurturing inbound leads and closing them. Even before Slack had its official product launch, it had been tested by several members of its target audience to check for product-market fit. Source: Netflix. Slack – word-of-mouth growth and self-service.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Intercom, Inc.

NOVEMBER 7, 2019

If people aren’t looking for your solution, you have to educate them about the problem your product solves. If people aren’t looking for your solution, you have to educate them about the problem your product solves. The CIT send over accounts to inbound SCRs and outbound SCRs who are really at the tip of the spear.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

FEBRUARY 5, 2019

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. “You can only automate and educate people so much before they want to talk to somebody” You can only automate and educate people so much before they want to talk to somebody.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Userpilot

MAY 1, 2024

The platform is geared towards mid-size SaaS companies and enterprise businesses. A/B and multivariate testing. Userpilot’s multivariate testing. MoEngage offers two paid plans (Growth, and Enterprise) calculated based on your MTUs. Userpilot features a variety of UI patterns teams can employ to keep customers engaged.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Reporting Tools 105

Intercom, Inc.

JANUARY 11, 2023

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. At the enterprise level, the user is rarely the decision-maker. They’re going to look for education in some places. The first step towards driving product-led growth?

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Business of Software Conference

JANUARY 28, 2019

It can be that we hired 3 salespeople, we’ve invested in their education, we’ve remunerated them really well, we have let them right inside the product so they can articulate it to the problem and they’ve all just resigned. Or maybe you need a classic enterprise sales person who goes into the market and makes leads happen.

Research Software 40

Research Software Feedback Software Magazine Customer Experience 40

Userpilot

JULY 24, 2023

In addition to generating leads, a SaaS marketing strategy should also seek to educate potential customers on the value proposition of the product. Account-based marketing is the preferred approach for enterprise solutions while software bundles often leverage email marketing to generate sales. Statistics.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Intercom, Inc.

MAY 10, 2018

First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. They did an amazing job bringing that all the way up to hundreds of millions of users and then their products for the enterprise, like Paper, are all extensions of that core idea.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Intercom, Inc.

OCTOBER 29, 2020

And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years. We haven’t even been focused on selling to Enterprise customers, we don’t have a full Enterprise motion and already we’re getting all these kinds of customers in.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Intercom, Inc.

NOVEMBER 5, 2019

We do some interesting things and just go shopping to test out how quickly competitors will get back to leads And you’d be shocked at how fast some people are. Before I was a sales manager at Slack, I was an Enterprise AE for a few years and I was also an AE for five years before coming to Slack.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Andrew Chen

MAY 14, 2018

First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. They did an amazing job bringing that all the way up to hundreds of millions of users and then their products for the enterprise, like Paper, are all extensions of that core idea.

User Testing 71

User Testing Customer Experience Onboarding KPIs Data Visualization 71

Userpilot

MAY 19, 2021

SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. Dofollow.io’s Online Community That Helps Them Test Out Their Product Ideas. educate your prospects on key challenges in your industry? SaaS Inbound Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119