The Secret Art of Unlocking Millions in Revenue with Small Changes
Piyanka Jain
NOVEMBER 14, 2024
So, we made a simple change: we highlighted the premium membership section and adjusted the messaging to make the benefits of upgrading crystal clear. Then we tackled post-purchase education. Once users started the trial, we realized they didn’t know how to make the most of it. And each tiny issue was bleeding conversions.
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