Engineering Framework Handbook Product Research 
The Secret PM Handbook
MAY 5, 2017
One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. In this post, I share a simple model or framework to answer this question. We’re called “product” managers. We’ll start with a box labeled “Product.” Product manager =? Product Owner.
The Secret PM Handbook
MAY 5, 2017
One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. In this post, I share a simple model or framework to answer this question. We’re called “product” managers. We’ll start with a box labeled “Product.” Product manager =? Product Owner.
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The Secret PM Handbook
AUGUST 11, 2017
You have a team of engineers and a three month runway – how are you going to fix onboarding? That’s a question I actually got in a product management job interview a while ago. Without doing some research, we have no idea whether this is an aspirin problem, or an operating room problem. Operating room or aspirin?
The Secret PM Handbook
AUGUST 18, 2017
The sales engineers felt this was due to a large degree to our “story” on agile. Our product was not as strong as some of our competitors for managing agile projects. I love working with marketing and sales to make sure they can sell my products effectively. The account reps were not hitting quota on new logos.
Product Innovation Educators
APRIL 10, 2023
The steps in ranking and valuing Jobs-to-be-Done—for product managers We have talked a few times about Jobs-to-be-Done in past episodes. It is a customer discovery tool for uncovering the unmet needs of customers—the tasks they want to complete or objectives they want to achieve. Then quantitatively test them.
Business of Software Conference
JUNE 25, 2021
If you’re running a software company (or somehow involved in strategy) you’ll be familiar with the conversations and debates about what the “next killer feature (or product)” is going to be. The Job your Product Does , by Prof. What is Jobs-To-Be-Done? What is Jobs-To-Be-Done? Definition). Source: [link].
Intercom, Inc.
DECEMBER 19, 2018
Intercom, the product, continued to develop at a fast pace with hundreds of new features big and small – from an entirely reimagined Messenger to a thriving Intercom App Store to next generation chatbots, Custom Bots and Answer Bot. If you have a few minutes, we’d really appreciate it if you could fill in our annual reader survey.
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