article thumbnail

Making Continuous Discovery Work for You: The SPICEY Approach

Product Talk

They reached out to around 5,000 users from HiveMQs free plan, as well as several hundred marketing qualified leads (MQLs) from inbound leads. But Sergio at Ramsey Solutions encountered resistance from the engineers about working this way. Sergio shared his story about rethinking the role of engineers in the product trio.

article thumbnail

Cross-Functional Collaboration: The Product Leader’s Hidden Superpower

BrainMates

They require a symphony of teams — Product, Design, Engineering, Marketing, Sales, and Support — working together from idea to launch. Product, Design, Engineering, Marketing, Sales, and Support must all work together to bring ideas to life. Engineering must also ensure system stability as they anticipate an influx of new users.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What people are vibe coding (and actually using)

Lenny Rachitsky

As you’re reading through this list and wondering what to do, try opening up one of the AI tools (or a few at a time) and simply describe what you want in plain English , as if you were talking to a remote engineer. It holds my inbound email and delivers it to my inbox on a schedule I set (e.g. I use it every day.

Inbound 120
article thumbnail

What Pixar Knows about Motivating Stakeholders (and What it Means for Your Product Roadmap)

Revulytics

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. To prevention-focused personalities, tell them you’ll lose ground if developers can’t focus on innovation, and you’re neglecting your responsibility to the majority your user base.

Roadmap 137
article thumbnail

Drive Additional Inbound Leads With These 4 Rules for Mobile Marketing

Pragmatic Marketing

When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. Driving more inbound leads is aided by the fact that approximately 70 percent of all mobile searches generate consumer action within an hour of the completed search.

Inbound 87
article thumbnail

Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

New software engineers quickly learn that a lot of complexity arises from error handling. It’s hard to balance investment optimally across ML, product, engineering, and design. Support teams get a lot of repeated inbound questions, which get tedious to answer. We can’t assume the ML will always perfectly do what we want.

article thumbnail

Customer care in a crisis: How support teams are navigating shifts in volume, wait times, and CSAT

Intercom, Inc.

Below, we share how the outbreak has impacted three key support metrics – inbound volume, wait times, and CSAT scores – and advice from respected leaders on how to continue caring for your customers in a crisis. Inbound volume is spiking for half of support teams. The increased volume is affecting businesses of all types.