Product in Practice: Getting Value Out of In-App Surveys Takes Iteration
Product Talk
MAY 15, 2024
While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. This meant that they could attach information like the user ID to the Typeform page and review it as part of the responses users provided. They were hoping to get a general sense of whether they had more consumer or business users.
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