The Product Coalition
OCTOBER 13, 2022
APIs strategically essential for building enterprise value Traffic data doesn’t always correlate to enterprise strategy or value, but in this case the importance of APIs is also found in analysis of the relationship APIs have to strategy. Originally published at [link] on October 12, 2022.
UX Planet
FEBRUARY 1, 2024
Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. For example, in a healthcare SaaS company, you might have ‘Clinician’ who prioritizes efficiency, and ‘Administrator’ who focuses on data accuracy. The challenge?
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Product Management Unpacked
MAY 27, 2021
UPMC Enterprises Provides Deep Insight Into Product Management. And The Healthcare Industry. When asked to be an MSPM capstone sponsor, UPMC Enterprises was happy to partner with the program. It required someone who could quickly understand healthcare, IT, our product solution, and how it’s used. And it’s CMU.”.
Userpilot
JANUARY 23, 2024
Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?
Product Management University
NOVEMBER 14, 2022
Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. healthcare). The manner in which you market your products is largely an extension of the go-to-market strategy employed by product management.
Product Management Unpacked
MAY 26, 2020
A look into healthcare product management in the time of Coronavirus. Ever wonder what it’s like to be a product manager for a leading healthcare provider and insurer in the middle of a world health pandemic? Claire is helping to manage a product that’s playing a critical role in Western Pennsylvania’s healthcare system.
Product Management Unpacked
SEPTEMBER 29, 2021
I have spent 30 years in the enterprise software space, as a founder, entrepreneur, investor and board member. In my view, the disciplines that drive product success – strategy, planning, marketing, development and operations – are also critical for company success. Why the MS in Product Management degree?
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