Intercom, Inc.

JANUARY 14, 2019

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. Geoffrey Keating, Senior Editor ( @geoffreykeating ).

Books 150

Books Technical Review Marketing User Testing 150

Alchemer Mobile

MARCH 16, 2021

In response, teams across all industries need to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes. Consumer app usage has never been higher—and for many industries, the opportunity to win market share has never been greater. 2020 reset the mobile app engagement playing field.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

The Product Coalition

FEBRUARY 17, 2021

If you want to conquer the Asian gaming market, South Korea should be on your list of countries to focus on. As the world’s fourth- largest game market, South Korea provides game developers with plenty of opportunities. In this article we’ll briefly review the Korean game market and see what kind of players prefer what kind of games.

Marketing 89

Marketing Crowdsource Weak Development Team Entertainment 89

Alchemer Mobile

APRIL 14, 2021

Media and Entertainment apps played a critical role in helping us get through 2020. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Media and Entertainment category. Sports Apps.

Feedback Software 246

Feedback Software Research Software Technical Review User Testing 246

Userpilot

OCTOBER 20, 2022

In this article, we’ll discuss 10 strategies you can use to improve your Net Promoter Score and thus increase customer satisfaction and loyalty. Other strategies include using walkthroughs to help new users reach activation faster, creating an in-app help center, and providing top-notch customer support.

Feedback Software 97

Feedback Software Analytic Tools Research Software User Testing 97

Mind the Product

SEPTEMBER 23, 2021

I've been investing in the stock market for more than a decade, and I recognize that it is a world that I am equally passionate about and entertained. There are many things that I've learned that we can apply to improve our day-to-day product management practice. [.]

Entertainment 161

Entertainment Marketing Product Management Product Manager 161

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 93

Feedback Software Research Software User Testing Customer Feedback 93

The Product Coalition

APRIL 18, 2022

Netflix's Attempt at Increasing User Engagement Short - form content is the next big thing in entertainment Photo by CardMapr on Unsplash The recent rise of short-form content has been nothing less than mind-boggling. The fact that they market it as something that is done for the viewers makes it even more interesting.

User Testing 120

User Testing Customer Experience Research Software Entertainment 120

Antwak Blog

FEBRUARY 15, 2021

As a Digital marketing professional, it is imperative to keep a tab on trends in order to improve business operations, visibility, and ultimately the bottom line. So, we thought of aggregating a list of the top 15 podcast channels on Digital marketing which will provide you with the required and relevant dosage. .

Data Visualization 52

Data Visualization Analytic Tools Marketing Research Software 52

Antwak Blog

FEBRUARY 15, 2021

As a Digital marketing professional, it is imperative to keep a tab on trends in order to improve business operations, visibility, and ultimately the bottom line. So, we thought of aggregating a list of the top 15 podcast channels on Digital marketing which will provide you with the required and relevant dosage. .

Data Visualization 52

Data Visualization Analytic Tools Marketing Research Software 52

The Product Coalition

APRIL 22, 2022

Therefore, healthcare apps appearing on the market need to be unique, useful, or unusual. The healthcare gamification market is expected to grow from $3,072.5 Game elements do more than just entertain users of medical apps. When software has entertainment elements, people are more likely to use them. million in 2027.

Healthcare 137

Healthcare User Testing Entertainment Customer Experience 137

The Product Coalition

OCTOBER 25, 2018

Most companies understand the value of integrating a strategic marketing plan into their app development process and see it as one of mobile app success factors. It is essential to create a planned marketing strategy in order to ensure app success. Channel marketing: what channels will I primarily center my marketing in?

User Testing 60

User Testing Feedback Software Customer Experience Marketing 60

Alchemer Mobile

DECEMBER 8, 2022

Media/Entertainment. However, we don’t necessarily recommend this strategy because ultimately, you want to use the Love Dialog at strategic points to gain insight into the customer experience rather than just superficially boost your metrics. This tells us a few things. Bonus reading.

Customer Feedback 246

Customer Feedback User Testing Data Visualization Customer Experience 246

Innovatemap

DECEMBER 20, 2023

Lenny Rachitsky Jake Trowbridge, Principal Product Manager Lenny Rachitsky is a goldmine for product management, UX design, product marketing and general business resources. Sam Jacobs Tina Hafer, Executive Partner, Product Marketing & Business Ops Don’t scroll past Sam Jacobs on your LinkedIn feed.

Research Software 52

Research Software Customer Feedback Entertainment User Testing 52

Ask Benny

JUNE 5, 2020

And it is impossible to disconnect from it all, because all of these mediums also contribute to your work, contribute to you staying up to date and on top of the markets and trends. It will be hard to work on strategy and new ideas. Working on strategy requires time. Real innovation is even more tricky. Dare to Dream.

Entertainment 131

Entertainment Product Research Strategy Product Management 131

Product Innovation Educators

JANUARY 9, 2023

She is a brand storytelling strategist and coach, host of the Marketing With Empathy podcast, and founder of Kindred Speak, which provides editorial brand storytelling services and coaching. Before starting Kindred Speak, she contributed to brand and marketing strategy for the Sleep Number Corporation and other companies.

Branding 95

Branding Data Visualization Magazine Customer Feedback 95

Mind the Product

MARCH 20, 2019

Prior to taking on the role of COO and CPO at Singapore-based financial portal MoneySmart, Nick Ramsay was a strategy consultant and product manager. Marketing thinks in terms of a fixed budget – Product thinks in terms of a fixed outcome. Quotes of the Episode. Establishing a product culture. Quotes of the Episode.

Product Research 157

Product Research Entertainment Consulting Startups 157

Amplitude

AUGUST 17, 2020

Your marketing campaigns and your product are the tools to building strong customer relationships at scale. Your audience has different needs and preferences, so you don’t want to send them all the same marketing campaign. With this process, you’re able to create marketing campaigns with more precision and add a personal touch.

Customer Experience 52

Customer Experience User Testing User Friction Analytic Tools 52

Mixpanel

MARCH 11, 2024

But just because Benn tells me his writing isn’t “useful” in the ways that most content marketing strategies would hope for, that doesn’t mean it doesn’t offer business value alongside its obvious entertaining and edifying values. What emerged was just what worked in my mind and what entertained me. Try it for free.

Data Visualization 52

Data Visualization Leadership Entertainment Analytic Tools 52

Roman Pichler

NOVEMBER 12, 2019

But as the initial story above shows, working with remote teams is not always conducive to achieving product success: When you work on a product that has not yet reached product-market fit or when you are planning to extend the life cycle of an existing offering, you should at least initially collocate the development team and key stakeholders.

Weak Development Team 188

Weak Development Team Customer Experience Technical Review Product Research 188

Roman Pichler

NOVEMBER 12, 2019

But as the initial story above shows, working with remote teams is not always conducive to achieving product success: When you work on a product that has not yet reached product-market fit or when you are planning to extend the life cycle of an existing offering, you should at least initially collocate the development team and key stakeholders.

Weak Development Team 188

Weak Development Team Customer Experience Technical Review Product Research 188

Gainsight

OCTOBER 5, 2020

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. She realized that the strategy for marketing the product changed, as did their field of competition. . It isn’t your viewpoint on the market. .

Positioning 59

Positioning Analytic Tools Data Visualization Strategy 59

Mind the Product

JULY 9, 2019

He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it. The definition of product-market fit:] When customers agree that your product creates enough value for them relative to the other options that are available. What is product/market fit? What is product/market fit?

Product Research 143

Product Research Customer Experience User Testing Entertainment 143

Intercom, Inc.

JULY 11, 2018

Maybe your customers want to be entertained, or spend more time with their friends, or understand what projects teammates are working on, or maybe they want to project growth for their business. A strong understanding of the outcome customers want , and how they currently get it, is essential for you to succeed in product development.

Entertainment 205

Entertainment Technical Review Software Review Banking 205

Userpilot

APRIL 22, 2024

But what strategies work? Sending in-app surveys to gather relevant feedback and iterate your strategy. Key metrics to measure the impact of your customer success strategy include LTV, CSAT, NPS , churn rate, and retention rate. Encouraging referrals and reviews to expand word-of-mouth. an engagement loop ).

Analytic Tools 79

Analytic Tools Feedback Software Research Software Customer Experience 79

DemandMatrix

JULY 1, 2020

B2B Market is one of the most impacted streams where all the foreign tours, meetings, events, and exhibitions are canceling because of the health crisis. This picture has created tough challenges for marketers to penetrate through the target audience and get business. Marketers can make the most of this technology tool.

Reporting Tools 52

Reporting Tools Data Visualization Entertainment Webinar 52

Ask Benny

JUNE 5, 2020

And it is impossible to disconnect from it all, because all of these mediums also contribute to your work, contribute to you staying up to date and on top of the markets and trends. It will be hard to work on strategy and new ideas. Working on strategy requires time. Real innovation is even more tricky. Dare to Dream.

Entertainment 78

Entertainment Product Research Strategy Product Management 78

Ask Benny

JUNE 5, 2020

And it is impossible to disconnect from it all, because all of these mediums also contribute to your work, contribute to you staying up to date and on top of the markets and trends. It will be hard to work on strategy and new ideas. Working on strategy requires time. Real innovation is even more tricky. Dare to Dream.

Entertainment 78

Entertainment Product Research Strategy Product Management 78

Ask Benny

JUNE 5, 2020

And it is impossible to disconnect from it all, because all of these mediums also contribute to your work, contribute to you staying up to date and on top of the markets and trends. It will be hard to work on strategy and new ideas. Working on strategy requires time. Real innovation is even more tricky. Dare to Dream.

Entertainment 78

Entertainment Product Research Strategy Product Management 78

The Product Coalition

DECEMBER 11, 2020

There were a few things that stood between Quibi and success: A Saturated Market Video and content streaming is already one of the most competitive spaces to enter into, so any newcomer is already set up for a tough road ahead. You might also be interested in: 5 Keys to Drive Growth Through Product and Marketing Strategies Money matters $1.75

Reporting Tools 149

Reporting Tools Download Certifications User Testing 149

The Accidental Product Manager

JANUARY 29, 2024

As markets and products change and evolve, it can be very difficult for us to lift our heads up and realize that things are now different and so we need to start to do different things. Product managers realize that partnerships will still be core to their tech strategy but they want to control more of the software value chain.

Download 73

Download Product Management Product Manager Automotive 73

The Accidental Product Manager

FEBRUARY 26, 2024

This market space is a crowded place with other car companies such as Ford and General Motors also moving quickly to develop future vehicles that come with built-in connectivity and downloadable features that can be beamed down to the car directly.

Product Management 73

Product Management Product Manager Artificial Inteligence Software Engineering 73

The Product Coalition

NOVEMBER 19, 2020

Copywriting is basically any sort of writing that you do in order to market your business and drive sales. A copywriter is a professional writer who creates marketing content designed to get people to take action and purchase a product or service. Copywriters are an essential part of any content marketing strategy.

User Testing 88

User Testing Reporting Tools Product Research Advertising 88

The Product Coalition

JUNE 6, 2020

And it is impossible to disconnect from it all, because all of these mediums also contribute to your work, contribute to you staying up to date and on top of the markets and trends. It will be hard to work on strategy and new ideas. Working on strategy requires time. Real innovation is even more tricky.

Entertainment 78

Entertainment Product Research Strategy Product Management 78

DISQO

JANUARY 31, 2020

As a marketer I was intrigued by the ad strategy of trying to both emotionally move and entertain consumers, while keeping them engaged with the brand. Mr. Peanut went ‘splat’ in the name of marketing but his death was not in vain according to our consumer insights. Actually if they are rebranding then it’s a good way.

User Testing 76

User Testing Entertainment Branding Advertising 76

Userpilot

OCTOBER 11, 2022

Customer engagement loops can serve as extensions of your CS and marketing teams. And how is it an extension of your marketing team? Buffer re-engages users and capitalizes on social proof with user-generated content marketing. Paid marketing is also effective in reaching and converting people in this phase of their journey.

Feedback Software 86

Feedback Software Analytic Tools User Testing Customer Experience 86