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The Art of Selling Your Vision: The Power of an Effective Product Roadmap

The Product Coalition

Are product roadmaps sales tools? Think of a product roadmap as a sales pitch for your product. Thinking of your roadmap this way is helpful when you want to get support from stakeholders and gauge interest from customers — important people who care about your product’s future. Absolutely! Build excitement.

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Podcast: Roadmaps, OKRs, Vision and Prioritisation with Bruce McCarthy

Mind the Product

Bruce McCarthy was the president of the Boston Product Management Association, is the founder of consultancy Product Culture and co-wrote the book on roadmapping, Product Roadmaps Relaunched. A really good roadmap is a story about the future – and why it’s going to be awesome for everyone involved.

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A Learning Roadmap for Product People

Roman Pichler

Overview of the Learning Roadmap. Like a modern product roadmap, a learning roadmap states the specific outcomes or benefits you’d like to achieve to become a more competent product person, and it captures them in form of learning goals. To make these ideas more concrete, let’s look at a sample learning roadmap.

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Reinventing our wheel: The vision behind Intercom’s new Messenger

Intercom, Inc.

This evolution always starts with one thing: a clear product vision. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. Product vision is the critical bridge between strategy and execution. Unlock planning Facilitate multi-quarter roadmapping and resourcing.

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Journey to Success: The Seven Pivotal Purposes of Product Roadmaps

The Product Coalition

If you do things that are purposeful, you’ll eventually be successful.” — Howard Schultz Several years ago, I found myself in a heated discussion about product roadmaps with a client. So as he leaned across the table and looked me in the eyes, he demanded, “Explain why I need a product roadmap.” Why not, indeed?

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Beyond the Book: Navigating the Real-World Challenges of Managing a Product Roadmap

The Product Coalition

Kris Gale As a wise man once said, no roadmap survives contact with reality. Firefighting while staying on course on the strategy and commitments of the roadmap is difficult. Like a forest never cleaned, filled with leaves, debris, and branches catches fire quickly, managing a roadmap left to rot is challenging.

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How Product Roadmaps Kill Outcomes [Dave Martin]

Userpilot

How is the outcome-based roadmap different from regular roadmaps? Dave Martin on how product roadmaps kill outcomes. TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. They lack vision and lead nowhere. A roadmap example.