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What is Product Strategy?

Product Bookshelf

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?

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Product Strategy Depends on Company Strategy

Mironov Consulting

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    We can’t build a sensible product strategy in a vacuum. 

Strategy 119
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The eight core elements of a winning product strategy

The Product Coalition

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael After what seemed like months of work, our product was emerging from stealth mode. The leadership team finally agreed on the vision. No choices = no product strategy. Choice made.

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Leading without Being the Boss: Tips for Product People

Roman Pichler

Influence and Trust as Leadership Building Blocks. Gaining the trust of the stakeholders, dev teams, and other product people is therefore vital so you can effectively align and guide them and achieve the desired outcomes. Measures to Build Trust with Stakeholders, Dev Teams, and Other Product People. Admit if you are wrong.

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Five Ways to Use Product Management Best Practices

As you move into the new year you can help your product team prepare for success by exercising those product leadership muscles and implementing product management best practices. Here are our top tips for how you can lay the right foundations and get your product strategy off to a flying start.

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Leadership lessons: Ted Lasso's winning way

People-First Product Leadership

Be Curious Not Judgmental: In my course People-First Product Leadership , I do just that - I share how to put people on your team first. Remember Ted Lasso and involved your team in the exercise. You’ve read the article above and have your product vision. Now you’re ready to tackle the product strategy.

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Ask the Community: How Do You Shift From Functional Teams to Value-Driven Teams?

Product Talk

They started with a clear product strategy, aligning on the top customer problems they wanted to focus on in the first six months. The participants came out of the exercise better aligned and improved their future collaboration. Himanshu calls out a few of the things that went well while setting up this new team.