Finance Inbound Startups 
Intercom, Inc.
OCTOBER 16, 2019
The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.
Intercom, Inc.
NOVEMBER 7, 2019
So they created a software that provides control, visibility, and payment methods for corporate finance teams. Spendesk thinks about building its company in three stages: startup, growth, and scale. When you create your own category , it can be tough to gain traction because potential customers simply don’t realize they need you.
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Intercom, Inc.
JUNE 21, 2018
Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. But I couldn’t raise the money for the startup; this was 2009, right after the recession. Starting sales from scratch.
Lenny Rachitsky
JANUARY 16, 2024
These equations and concepts can be some of the most divisive within your company, particularly between your product, GTM, finance, and sales teams. G2, backlink, social mentions) Direct (e.g. This includes companies like Warby Parker, Casper, Glossier, and Dollar Shave Club. .
Mixpanel
FEBRUARY 23, 2021
It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. ” Credit: The Lean Startup Playbook. In short, yes.
Intercom, Inc.
NOVEMBER 27, 2019
This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. A genius inbound marketing strategy. As the Head of Growth, Ed’s mission is straightforward if far from simple – taking the company’s already skyrocketing growth and accelerating it. Salesforce?
Userpilot
APRIL 8, 2022
Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. Marc Andreessen famously defines product-market fit as : “The moment when a startup finally finds a widespread set of customers that resonate with its product.”. First the features, then the inbound marketing.
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