article thumbnail

Finance Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The following data and information is from our 2022 Mobile App Customer Engagement Report. Subcategories for Finance Apps: Fintech, Banking, Insurance. Finance apps experienced another year of customer engagement gains as people became more comfortable with managing their finances through apps.

Finance 261
article thumbnail

4 Finance App Requirements for 2021

Alchemer Mobile

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. While we saw DAU stay consistent for traditional banking apps this year, DAU spiked for budgeting apps, insurance companies, credit score apps, and other mobile-first brands in the finance category.

Finance 243
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

2019 Benchmarks for Finance Apps

Alchemer Mobile

In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category. Our 2019 Mobile Benchmarks by App Category report looks at trends and differences across popular app categories, with a focus on Finance apps. 3 tips for Finance app success.

Finance 203
article thumbnail

Connected Commerce and Embedded Finance

The Product Coalition

As the consumer experience may cross channels and vendors, expectations around marketing and branding may need to be updated. See the discussion below on embedded finance to see how calibrating these considerations can be a make or break proposition. Can the vendor’s experience help to inform the risk model?

Finance 107
article thumbnail

How King Crushes New Product Development using Data-Driven Insights

Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker

Product Managers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games. Taking a "human approach" to creating an organization wide data culture.

article thumbnail

Why Mobile Customer Feedback is More Important than Ever for Finance Brands

Alchemer Mobile

Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. But many brands – specifically ones in traditionally transactional industries like finance – fail to capitalize on this. Inform or validate your product roadmap.

article thumbnail

Finance Apps: Mobile Customer Engagement Benchmarks for 2020

Alchemer Mobile

2020 has been volatile for Finance apps. COVID-19 hit apps in the Finance category with a one-two punch, with heavy increases in usage as well as staggering drops in economic activity. Apptentive published our 2020 Mobile App Engagement Benchmark Report for Finance apps in early March, right as COVID-19 hit North America hard.

Finance 147