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Data-driven sales: 18 sales KPIs and metrics to grow your revenue faster

Intercom, Inc.

This KPI is also referred to as Marketing Qualified Leads (MQLs). This KPI is also referred to Sales Qualified Leads (SQLs). New business KPIs. Our new business KPIs measure the growth we’re driving for the company by acquiring new customers. Ideally, the vast majority of your stage one opportunities convert to stage two.

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The Three True-North Metrics that Your Product and Business Need

The Product Coalition

In practice companies struggle with settling for just one top KPI, and with good reason. North Star Metric, One Metric, top business KPI?—?are these are the familiar Key Performance Indicators (KPIs): Revenue, Net Income, Paying Customers, Active users, etc. sales, marketing, business dev, finance etc. Are they different?

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2022 customer support trends: How support leaders are adapting

Intercom, Inc.

“We surveyed over 1,200 global support leaders across a range of sectors like tech, e-commerce, and finance” We found that the customer support landscape is rapidly evolving, making adapting to change no longer optional for any business. The conclusion was five top trends that are transforming customer support.

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Starter KPIs for B2B/Enterprise

Mironov Consulting

If we think of KPIs as generic and universal, then it makes sense to copy them from directly from successful companies. Just as every organization needs a finance/accounting team that follows GAAP and tracks cashflow. And I entirely reject gross revenue as a company-wide KPI. Yet it’s the first KPI proposed by many exec teams.

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12 KPIs to Measure and Improve Your Fintech App Onboarding

The Product Coalition

Ideally, with a great onboarding flow, when someone asks one of your customers what their favorite part of managing their finances is, they hold up their phone and say “the app I use.” To collect the data to measure this KPI, you need to define what activities make up an “aha moment.”

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Top Retention and Churn Product Manager Roles (+ Candidate Spotlight)

Userpilot

Product Manager, Tesco (2021Present): Owned the roadmap and strategy for the Personal Finance Wellness Platform, improving data accuracy by 40%. He is especially interested in internal tools, fintech platforms, and products that foster personal finance, digital transformation, and data-first innovation.

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A primer on retention analytics for product leaders

Mixpanel

And historically, such a definition made sense, because without access to other data, companies had to wait for Finance to close the books before knowing whether their product was doing well. A retention metric tied to product usage (depth and frequency) is a better predictor of churn, and a more helpful KPI for teams to act on.