Framework Handbook User Testing 
The Secret PM Handbook
MAY 5, 2017
In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. Product” involves things like: Requirements or user stories or features. Our products solve problems for users. A consumer product like the Swiffer solves a problem – dirty floors.
The Secret PM Handbook
MAY 5, 2017
In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. Product” involves things like: Requirements or user stories or features. Our products solve problems for users. A consumer product like the Swiffer solves a problem – dirty floors.
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Product Innovation Educators
APRIL 10, 2023
It is a customer discovery tool for uncovering the unmet needs of customers—the tasks they want to complete or objectives they want to achieve. When using this approach, we may find the customer has multiple Jobs-to-be-Done and each job has a variety of attributes. ” For certain jobs, consumers said no.
Product Innovation Educators
JULY 6, 2020
It tied together many of my experiences and I helped me put them into a framework. It shared the need to get out of the office and learn from actual customers – something I had found vital but that I did not always practice on projects. After the crash, investors became risk adverse and were looking for product market fit.
Intercom, Inc.
OCTOBER 29, 2019
At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. We could no longer assume all our customers had uniform needs and could be reached the same way. Download The Growth Handbook. What is customer segmentation?
The Secret PM Handbook
AUGUST 4, 2017
The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. We find and validate market problems for which customers will pay for a solution. One test of a new framework is how well it explains “previous observations.” Breakthrough!
Intercom, Inc.
JULY 13, 2018
You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Get your free copy of The Growth Handbook, brought to you by Intercom. Want more advice like this?
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