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Writing coach Leslie O’Flahavan on the dos and don’ts of customer messaging

Intercom, Inc.

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. She went on to become a high school English teacher, college writing instructor, and writing consultant for government agencies. Liam: So, you are the absolute perfect person to talk to then about effective customer messaging and engagement.

Messaging 118
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5 lessons learned starting a new team within our sales organization

Intercom, Inc.

A little over a year ago, I got the opportunity to start a new team within our sales organization – a team of Relationship Managers dedicated to growing our current customers at scale. To do the first, we had to hire, train, and write a playbook – the building blocks of any team. Relentlessly measure impact.

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Why 36% is the magic number: Finding the right amount of text in mobile apps

Intercom, Inc.

Lots of social stuff, banking, travel, local services, fitness, cooking, more than a few games, even apps made by governments. If it’s one of the most common elements in our designs, why is it so often the last thing most teams focus on – if they focus on it at all? I use apps for everything from movies and music to weather and maps.

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Authentic Leadership Practices

The Product Coalition

I work in the tech industry & manage a team of around 12 people with a range of product, delivery & engineering skills. As a leader in tech, I have a variety of responsibilities, but I see my main role as building, enabling & motivating teams to deliver great digital products. Personal opportunity.

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Why Accessibility Matters in a Post-Pandemic, Majority-Digital World?

The Product Coalition

Many worked from home on tasks ranging from organising team activities via Slack, analysing data and collaborating on documents via Google Docs, to discussing strategies via Microsoft Teams and coaching clients via Zoom. Motor: Weakness in how one can control their muscles, bones and joints.

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How to Deal with “Sinatra” Stakeholders

Folding Burritos

We’re part of a larger team and that means interacting with a broader group of people with direct or indirect interest in the product: our stakeholders. Going back to the reasons leading stakeholders to behave like this, it’s easy to see how they reflect poor alignment on both the vertical and horizontal dimensions.

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Emotional Intelligence for Product Managers

The Product Coalition

There is a framework for almost every stage of our Product development lifecycle, but one of the only transversal things is that we need people to make things happen. We have to develop an appetite for generating fresh ideas. Embrace diversity and give voice to every team member.