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30 Steps to Mobile App Launch

Alchemer Mobile

The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? Now it’s time to put your app and positioning to the test. RESEARCH APP SUBMISSION GUIDELINES. Three Months Before Launch: Lay the Groundwork. IDENTIFY TARGET AUDIENCE AND VALUE PROPOSITION.

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Why Accessibility Matters in a Post-Pandemic, Majority-Digital World?

The Product Coalition

Many worked from home on tasks ranging from organising team activities via Slack, analysing data and collaborating on documents via Google Docs, to discussing strategies via Microsoft Teams and coaching clients via Zoom. This is why the Web Content Accessibility Guidelines (WCAG) were established.

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How to Increase Retention Rate in SaaS: 12 Effective Customer Retention Strategies

Userpilot

This makes customer retention an important performance indicator for any business strategy. It also dives into twelve strategies to help you retain customers long-term. Boost customer satisfaction by providing both a self-service support system and a live chat system for users to get quick answers to queries.

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How to design high impact product experiments?

The Product Coalition

10 guidelines to design high impact experiments. Often, other functions such as Marketing and Sales also use experimentation to identify target segments, optimize campaign performance and trial pricing strategies. Here are 10 guidelines to design high impact experiments. And when are experiments invalid?

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Defining Brand Strategy and How to Develop One

UX Studio

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

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The Apple Ecosystem Business Model: Selling Experiences through Devices

The Product Coalition

To understand what stands behind Apple’s strategy, you should dip a little bit deeper into its revenue breakdown. a unique business and technology ecosystem that had been diligently harvested throughout the company’s history. But what all of these actually means? Apple has appreciated the biggest potential they have?—?a

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Six-and-a-half Philosophies for Experience Design & Innovation

UX Planet

We want to invoke positive emotion and create a community, letting those who participate in the community influence it. Due to the design, Chicago is flexible, and different areas could be repurposed. It’s important to balance all internal forces of a design especially as they work within the system we are designing for.