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Ask the Community: How Do You Shift From Functional Teams to Value-Driven Teams?

Product Talk

When an organization shifts from delivery or feature teams to product teams , the first step is often a change to team structure. Delivery and feature teams are often structured by function—front-end teams, back-end teams, mobile teams, etc. Feature parity across desktop and mobile is rarely what customers need or want.

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Ask Teresa: My Leaders Still Want Roadmaps with Timelines—What Should I Do?

Product Talk

Product teams are also held to time-bound goals. Empowered product teams, for example, are asked to deliver outcomes each quarter. They ask product teams to deliver specific features by specific dates. The same is true for product teams. But it does mean we shouldn’t commit to specific features by specific dates.

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Why Market Leadership Starts With Product Management

Product Management University

But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. Everyone knows what they are, so there’s no need to rehash them. A simple ChatGPT inquiry will give you everything you need. Then, there’s all the in-betweens.

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How To Climb The Product Marketing Career Ladder Faster

Product Management University

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. You already know that. It’s about alignment!

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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. The Product Positioning School of Hard Knocks Early in my pre-sales demo career, I had some demos where my audience was totally engaged and it felt like I hit it out of the park.

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Product in Practice: Bringing the Discovery Habits to WebMD

Product Talk

Sandrine Veillet ’s Product in Practice story perfectly exemplifies this. She took a multi-step, methodical approach to introduce continuous discovery, including enrolling a group of product people in the Master Class , having those participants coach and train others, and bringing stakeholders along for the journey.

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24 Customer Retention Marketing Tactics to Grow Your Customer Base

Userpilot

Are you struggling to retain your newly acquired customers? Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. It puts your product’s future at risk. Retention is vital for reducing overheads, increasing profitability, and fostering customer loyalty.