Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? One of their biggest target markets is weddings.

Research Software 79

Research Software Engineering User Testing Marketing 79

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Why are blogs one of the best ways to learn SaaS marketing?

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Analytic Tools Research Software Feedback Software Data Visualization 52

I Wonder The Value

JANUARY 4, 2017

What is marketing? According to Wikipedia , “The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. Those are correct.

Marketing 40

Marketing Inbound Advertising B2B 40

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. Micromarketing is a form of marketing that is targeted at fewer people in a niche group. In this blog post, you’ll learn: What micromarketing is.

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Research Software User Testing Customer Experience Data Visualization 90

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. A user persona represents the individual who benefits the most from using your product.

Feedback Software 76

Feedback Software User Testing Research Software Data Visualization 76

The Product Coalition

JULY 6, 2022

Lean product management is an iterative, incremental development method that allows teams and businesses to build better products faster. It’s an actionable framework to achieve this product-market fit. It is a combination of processes and tools that helps startups create products and features that customers want.

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Startups Feedback Software User Testing Product Research 123

Userpilot

MARCH 8, 2022

She’s made hundreds of product teams aware of the need for speaking to their customers every week, and how to recruit users for these discover interviews on autopilot, even with limited resources. Andrea Saez – Writer, Speaker, Advisor | Sr PMM @ Product School.

Technical Advisors 109

Technical Advisors Product Research Analytic Tools User Testing 109

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Product marketing OKRs vs KPIs.

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Onboarding KPIs Product Marketing Marketing Data Visualization 93

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. CAC spectrum and how your product and product tiers need to align on this spectrum. Marketo Their market is the enterprise. I went through the ARPU ?

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Pragmatic Marketing

MAY 23, 2017

But when people hear product manager as CEO of the product, many also jump to the conclusion that the product manager is then the product decision-maker, that this person will oversee all the areas of the product, including engineering, sales, marketing, support, etc. Product managers have little authority.

Product Research 70

Product Research Product Management Product Manager Research Software 70

BrainMates

SEPTEMBER 19, 2022

The app is designed to free up resources and reduce the admin burden on the payroll and HR functions. We spoke to Sharon Schwarzkopf, Head of Product at ReadyTech , to get more insight into how a product team working within workforce functions.

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Feedback Software User Testing Customer Feedback Data Visualization 52

Userpilot

JULY 19, 2021

They also help to reduce customer support demands by deploying self-serve customer support through resource centers , interactive walkthroughs , guides, and onboarding flows. ConvertKit is an email marketing tool for creatives that does this. Increased retention and product adoption. Gain competitive advantage. Higher revenue.

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Analytic Tools Research Software Reporting Tools Customer Communications 97

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 89

Onboarding KPIs Roadmap Marketing Feedback Software 89

Usersnap

JULY 11, 2021

Building your product, reaching product/market fit, hiring team members, doing marketing and getting your first customers on board. Customer support means asking for feedback : If you build a new product, you probably want to conduct different market tests and ask potential customers about your product.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Amplitude

AUGUST 7, 2020

Google “cohort analysis” and you’ll find plenty of resources telling you how you can use it to improve customer retention. And they’re right: a cohort analysis is a great method for understanding how your users engage with your product. Here are three ways to use cohort analysis to evaluate more than just retention.

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Reporting Tools Data Visualization Customer Experience User Testing 52

Userpilot

FEBRUARY 4, 2022

The SaaS sales cycle takes 84 days on average but can be shorter (around the 40-day mark) if your product is priced below $5,000. Creating a user persona will help you target the right prospects and later use the same data to segment your in-app marketing. Let’s take a closer at each model’s unique sales process.

Feedback Software 92

Feedback Software Research Software Reporting Tools Onboarding KPIs 92

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Onboarding KPIs 86

Onboarding KPIs Strategy Marketing User Testing 86

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 77

B2B Research Software Feedback Software Customer Experience 77

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

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Analytic Tools Research Software Feedback Software Reporting Tools 223

Oren Steinberg

MARCH 7, 2017

Staffing and project management requirements can eat up the few startups’ resources before breakfast. By positioning yourself as the expert in the field, and by writing quality content on the subject matter, you can get the big corporate attention via inbound marketing. corporations? Being an expert is not enough.

Reporting Tools 40

Reporting Tools User Testing Customer Experience Feedback Software 40

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. What is SaaS marketing?

Analytic Tools 67

Analytic Tools Feedback Software Data Visualization Marketing 67

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

APRIL 22, 2024

Examples of product-led growth companies that can help you achieve PLG success include: Hubspot offers a free grader tool to attract potential customers. Miro uses an optimized pricing model that caters to different market segments. Basecamp offers a free trial to generate product-qualified leads.

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Feedback Software Product Research Customer Experience Strategy 80

Intercom, Inc.

APRIL 4, 2019

The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. Stripe hit the market with such force that they could rely on a high-velocity, bottom-up distribution engine to give them the kind of traction other startups could only dream of. What’s not to like?

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Weak Development Team Outbound User Testing Research Software 162

The Product Coalition

OCTOBER 21, 2019

it’s much trickier in the world of products. The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Intercom, Inc.

MARCH 29, 2018

Eric is the CEO of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere , an entrepreneurial podcast where he dissects growth levers that help businesses scale. Adam: All your clients today are inbound. Content marketing.

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Webinar Inbound Download User Testing 192

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. Teams that benefit: Sales, marketing. Teams that benefit: Sales, marketing, customer success.

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Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

APRIL 26, 2024

The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. Are you wondering how to retain your customers and make them love your product? Userpilot resource center editor 3. Customer success is a core growth driver for any SaaS business.

Feedback Software 56

Feedback Software Analytic Tools Research Software User Testing 56

Intercom, Inc.

JANUARY 31, 2019

For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. Intercom’s own Des Traynor, Paul Adams and Emmet Connolly on aligning product and sales. Salesloft CMO Sydney Sloan on aligning sales, marketing and support. Then I tried to reorient them and give them back to marketing.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 63

Research Software User Testing Outbound Marketing 63

Intercom, Inc.

OCTOBER 29, 2020

I never had any plans to be at one company for that long, but I just kept doing new and different things there – I started in product management and then did a combination of product management and marketing and design. So huge, huge growth during that time. What fuelled your desire to go smaller? Or what are you?”

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Feedback Software Research Software User Testing Reporting Tools 209

Pragmatic Marketing

NOVEMBER 9, 2009

Companies adopting agile methods know that product teams need a voice representing the customer. Developers need personas, market problems, and most of all, a prioritized list of requirements. Agile methods advocate a role called product owner to support the product team with customer and market information.

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Weak Development Team Agile Research Software Reporting Tools 70

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Business of Software Conference

NOVEMBER 19, 2019

All of their data would run through our technology because at the other end of that there are brands and businesses that really wanted to understand what was happening on social media; what was happening around their brand, their industry, their market. The first one is market relevance. We also drove a huge amount of inbound.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. In her work with the organization, Gray leverages the knowledge of her field to lend leadership strategies for product management professionals.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137

Intercom, Inc.

MARCH 29, 2022

“We are dedicated to building the best, most innovative products on the market to drive the most impact for you, our customers. Our level of investment in product and innovation sets us apart”. We had an inbound sales team as well, basically quite a few groups. Our platform is a unified system. We had a pre-sales team.

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Feedback Software Customer Communications Reporting Tools Events 118