Gainsight

OCTOBER 23, 2019

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing. Today, we’re going to adapt the inbound methodology to encompass tenets of customer success. From Funnel To Flywheel.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

Intercom, Inc.

NOVEMBER 30, 2021

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Strategy first, technology second. Let’s dive in.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Intercom, Inc.

JULY 30, 2018

As an Inbound Sales Development Rep, I face the challenge of not having any control over the leads that get passed to me. If you’re an outbound SDR , you may not know if the phone number you have is going to connect you to the right person or if that person you’re calling is in the market for what you’re selling.

Inbound 157

Inbound Strategy Outbound User Testing 157

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. Next are the product strategies.

Strategy 53

Strategy Outbound Inbound Marketing 53

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

AUGUST 16, 2022

Now is the time for support leaders to level up previous support strategies and adopt new tactics. But don’t worry if you’re not yet familiar with “in-context support” – today, we’re showing you its power and how to get your strategy started. So, how can it transform your offering into an experience that drives loyalty?

Data Visualization 118

Data Visualization User Friction Customer Experience Customer Communications 118

Folding Burritos

JANUARY 25, 2018

Create internal dashboards, docs or wiki pages, only to realize that’s where information goes to die, because people can’t find it, don’t understand the tool or forget to go there. Think about it as either inbound or outbound comms. These are problems that we typically accept as inevitable, but shouldn’t.

Data Visualization 347

Data Visualization Product Research Feedback Software Reporting Tools 347

ProductPlan

MARCH 17, 2020

How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Intercom, Inc.

AUGUST 27, 2018

Whether you’re dealing with an inbound or outbound lead, this is a softball question that helps uncover your prospect’s motivations for checking out your product. For inbound leads I tailor the question to ask, “What drove you to request a demo?” What initially piqued your interest? How are you addressing this problem today?

Product Research 150

Product Research Outbound Inbound User Testing 150

Intercom, Inc.

MARCH 28, 2022

When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? But as with all technology, the right tools are only half the battle: you also need to ensure you’re using them in service of the right goals. The answer is yes – it’s both.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Intercom, Inc.

JUNE 21, 2018

I hosted Max on our podcast, where he shares the strategies he’s used to grow Udemy and Sales Hacker, hiring tips for sales teams, and much more. Max is a proponent of combining old-school techniques with new tools like using messengers to catch potential customers when they visit your site looking for a specific answer.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

eG Innovations

FEBRUARY 14, 2023

Utilized SNAT ports (%) A standard load balancer reports the number of outbound flows that are masqueraded to the Public IP address frontend. This metric can give an indication of how heavily your application is relying on SNAT for outbound originated flows. Counters for successful and failed outbound SNAT flows are reported.

Data Visualization 52

Data Visualization Reporting Tools Outbound Analytic Tools 52

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. Current tools haven’t let you do that – until today.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Userpilot

APRIL 8, 2022

Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. During that time, she noticed there was a huge need to automate the PR processes and there was no tool on the market to make that possible.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Userpilot

OCTOBER 8, 2021

The emergence of the product-led growth strategy. Sales-based growth meant sending thousands of outbound messages in an attempt to find the key decision-maker, shorten the sales cycle, and close aggressively. To be clear: both of these user acquisition strategies still work in 2021. Source: Kommunicate. In-app communication.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Business of Software Conference

NOVEMBER 16, 2023

And while advances in technology like ChatGPT and other artificial intelligence tools can now mimic humanity and sound more like humans and less robotic, they’re still imperfect tools. Outbound Calls Depending on your product, making outbound sales calls can have a big impact on your customer acquisition numbers.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Intercom, Inc.

FEBRUARY 5, 2019

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. It’s super important to think early on about what strategy you have. It’s a huge market where you can say whatever you want.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. When you factor in the complex integration process needed to add a SaaS product into an existing tool stack, it should come as no surprise that the sales cycle will be longer. The self-service model. The enterprise model.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

nulab

MAY 10, 2019

To improve your competitive advantage, you first need to decide which of the following two leadership strategies your business will follow. Organizations that operate a cost leadership strategy are extremely efficient. Inbound Logistics. Outbound Logistics. Cost leadership. Differentiation. And there are five of them: 1.

Research Software 47

Research Software Differentiation Airlines Outbound 47

Userpilot

APRIL 7, 2024

When it comes to boosting your product growth, user tracking tools can make your life a lot easier. But how do you know you’re picking the right tools? In this article, we share key insights on user tracking tools based on their use cases, which will hopefully help you make up your mind. What is user tracking?

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

ProductBoard

NOVEMBER 15, 2017

Ideas and feedback submitted by users are automatically routed back to productboard’s Insights board, where they can be analyzed alongside user inputs streaming in from other channels like email, Intercom, Zendesk, and other third party tools via Zapier. productboard Portal engages your product community in a whole new way.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Brian Balfour

AUGUST 3, 2017

When you strip away all the outer layers, they all have essentially the same core product — a tool that lets you send and automate emails to your customers and audience. Because of that, they use Outbound Sales to sell (Product Channel Fit). Because of that, they use Outbound Sales to sell (Product Channel Fit).

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

The Product Coalition

MARCH 23, 2018

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time. As I think about it however, I actually think that this idea of, “Inbound marketing” is actually a bit ridiculous. Inbound marketing is a tool mostly purposed in driving new acquisitions.

Inbound 60

Inbound Marketing Outbound Customer Experience 60

Intercom, Inc.

JANUARY 16, 2019

This is not to say that bottom-up adoption is bad strategy; quite the opposite. If you can raise a ton of capital, it’s one strategy for winning and crushing the competition. Mark is the Chief Revenue Officer at Hubspot, a company that has created tremendous success by perfecting the inbound marketing plus sales model.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

NOVEMBER 27, 2019

A genius inbound marketing strategy. Companies like Slack, HubSpot, and Shopify have all operated on this deeper level, leveraging these five strategies to go public. And really there are five most common market-moving strategies. Whichever path you decide to take, it’s essential to put a comprehensive strategy in place.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Intercom, Inc.

JANUARY 11, 2023

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. When trying to sell to enterprise, take into account all the potential users and stakeholders and create a multithread, go-to-market strategy that aligns with the whole business.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Userpilot

AUGUST 14, 2023

Segment your user base to send targeted in-app messages , understand what your key marketing functions achieved, and identify the best customer success strategy for each segment. There are three analytics tools you can use to collect and visualize first-party data: Userpilot, which is best for product and customer success teams.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Intercom, Inc.

JUNE 23, 2020

So with the right tools like inbox automation, inbox and messenger apps, workload management, robust reporting, the list goes on, you can really make human support, more efficient, personable, and at times even more profitable, if you think about sort of that more commercial swing. Dee: That sounds very intriguing indeed.

Reporting Tools 118

Reporting Tools Customer Experience User Testing Data Visualization 118

Userpilot

NOVEMBER 20, 2022

A marketing roadmap template provides a starting point for your strategy. Some broad templates you may use include the go-to-market strategy , new user onboarding, and in-app campaign roadmap templates. Marketing strategy roadmap. A marketing strategy roadmap is, thus, a general marketing plan for the company.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. Because it’s messenger-based, the right conversational support tool becomes a powerful, searchable database.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Mironov Consulting

DECEMBER 2, 2019

Once we (as product leaders ) have chosen a new product organizational model, we also need a strategy to get there. Introductory scrum books focus on transactional product activities – writing stories, re-ordering backlogs – assuming that product strategy and market insights magically arrive from outside. Incremental team by team?

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

Business of Software Conference

MAY 21, 2020

What we’ll do is we’ll start off with a high level strategy in terms of growing our team and give some insight into our candidate value proposition. High-level Strategy. There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Intercom, Inc.

SEPTEMBER 8, 2021

Now, Maggie is the Director of Sales at Webflow , a web design tool that helps users design and build responsive, custom websites with no code whatsoever. ’ It’s also important to purchase tools for scale. For example, over here at Webflow, we’ve invested in what I think is the absolute best tool stack possible.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Userpilot

JULY 24, 2023

That said, there are key differences between a SaaS marketing strategy and standard digital marketing. In this guide, we’re going to highlight the nuances of SaaS marketing, walk you through its various components, and teach you how to create effective SaaS marketing strategies! Increasing signups with a free trial.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Intercom, Inc.

NOVEMBER 5, 2019

You’ll hear from: Dialpad’s Chief Strategy Officer, Dan O’Connell, and Sherlock’s CEO, Derek Skaletsky, on speeding up and slowing down deals to deliver value to your buyers and your business. That’s why it’s crucial to have an automation strategy to eliminate low-value work. Dave: Awesome. Halid, how about yourself?

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139