B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. Not all Product Managers need to be business savvy. There is opportunity to be fully technical in a Product Management role. In this article, we will explore the two broad categories of the Product Manager role.

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Analytic Tools Outbound Inbound Research Software 45

The Product Coalition

JUNE 9, 2023

It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. Many startups fall into this category. Many blue-ocean startups start here. It’s all about what you want to educate them on.

Education 110

Education Marketing Weak Development Team User Testing 110

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.

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Product Talk

MAY 15, 2024

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. It seemed like it must be easy because a lot of people are doing it in the product world,” says Ellen. They were hoping to get a general sense of whether they had more consumer or business users.

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Userpilot

JUNE 13, 2022

The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. The product-led blog is perfect for people who want to learn more about product-led growth. Here is a list of SaaS blogs that cover topics in product marketing: Kalungi.

Analytic Tools 52

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Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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The Product Coalition

JANUARY 4, 2021

Many startups fall into this category. Many blue-ocean startups start here. Think about HubSpot, which created the inbound marketing category, and PayPal, which solved the secure online payments problem back in the days that exposing your credit card number on any website was extremely risky. that’s where you are at.

Education 142

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PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

Sachin Rekhi is the founder and CEO of Notejoy , and a prolific blogger on product management. In this Path to PM post, Sachin and I discuss five practical paths to product management. How did you first break into product management? How do I take on that product work or ask for it in the first place?

Technical Advisors 40

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The Product Coalition

OCTOBER 29, 2018

Here is where you should look for Product Manager jobs: Indeed ? —?this Oh, remember to flip on the profile setting that indicates openness to new opportunities to multiply your inbound recruiting. AKA “LinkedIn for startups.” every now and then you can read about a startup that just raised a big round of funding.

Inbound 60

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The Product Coalition

JULY 1, 2019

Upcoming Workshops Lean Product management ?—?Barcelona?—?July July 17 : In this workshop I will walk you through the principles and tools of lean product management?—?creating Use Data to Build a Better Startup Faster”. Upcoming Workshops Lean Product management ?—?Barcelona?—?July Barcelona?—?July

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Mixpanel

JANUARY 12, 2023

For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels. If you’re an early-stage startup, clarity is key. Parse customer-created copy for repeated phrases.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Amplitude

JULY 17, 2019

Top episodes we love: Bootstrapping a SaaS Startup with Laura Roeder: With the help of guest speaker, Laura Roeder , this podcast covers how to bootstrap a SaaS business rather than fund, as well as how to succeed without a freemium model, how to identify an appropriate price point, and how to get to market effectively.

Data Visualization 94

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 94

The Product Coalition

JULY 8, 2019

Of the dozens of Product Marketers that we interviewed (from companies such as Gusto, Zillow, Front, Hotjar) one common complaint was: “colleagues don’t know how to work with Product Marketers”. Product Managers are amongst the most guilty of this, especially troublesome due to the close collaboration required between both roles.

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Data Visualization Definition Product Marketing Reporting Tools 60

ProductBoard

NOVEMBER 15, 2017

productboard , the all-in-one product management solution, launched today on Product Hunt the Portal , an all-new interface that bridges the divide between the product teams and marketplace. productboard Portal enables product managers to get the pulse of their customers.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

DISQO

JULY 5, 2018

In an effort to get closer to Amazon’s benchmark of having 70% of the information needed, some product managers even go to nearby Starbucks to generate feedback from random patrons. DE Shaw incubated a startup and validated an initial offering 3x faster than usual. It’s not a rigorous practice by any means.

User Testing 66

User Testing Research Software Market Research Product Research 66

DISQO

JULY 5, 2018

In an effort to get closer to Amazon’s benchmark of having 70% of the information needed, some product managers even go to nearby Starbucks to generate feedback from random patrons. DE Shaw incubated a startup and validated an initial offering 3x faster than usual. It’s not a rigorous practice by any means.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

In an effort to get closer to Amazon’s benchmark of having 70% of the information needed, some product managers even go to nearby Starbucks to generate feedback from random patrons. DE Shaw incubated a startup and validated an initial offering 3x faster than usual. It’s not a rigorous practice by any means.

User Testing 40

User Testing Research Software Product Research Market Research 40

Intercom, Inc.

JANUARY 24, 2019

Mike has been in and around startups for the better part of three decades: as a consultant, as a co-founder and now as the Managing Director of Salesforce Incubator, which propels new startups into the marketplace. He joined me for a chat that ranged from the role of AI to how they choose startups to incubate.

Analytic Tools 151

Analytic Tools Data Visualization User Testing Artificial Inteligence 151

ProductPlan

MARCH 5, 2019

But if you’re recruiting product management talent, you’re in luck. Today’s article is dedicated to helping you source, recruit, and hire product managers by establishing a product management talent funnel. The Product Management Talent Funnel. Sounds familiar, right?

Technical Review 60

Technical Review User Testing Product Management Product Manager 60

Mixpanel

FEBRUARY 23, 2021

Once you find product-market fit, it’s not static 6. Don’t invest in growth until you’ve found product-market fit Bonus advice we love Closing thoughts. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. In short, yes.

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NextBigWhat

OCTOBER 30, 2020

Blitzscaling: An execution framework that prioritizes speed over efficiency and allows a company to go from “Startup” to “Scaleup” at a furious pace that captures the market. For a startup to move very fast, it must take on far more risk than a company going through the normal. Burn multiple under 1X is good.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Lenny Rachitsky

MARCH 12, 2024

For my podcast, you might think: how many nerds would listen to a podcast about product management? So I focused on making it the best podcast out there on product management for those people. Then I began to expand into sales , storytelling , design , fear , productivity , and more. AI + product management?

Technical Review 136

Technical Review Analytic Tools Research Software Feedback Software 136

Intercom, Inc.

OCTOBER 29, 2020

And so after a few more years doing that, I left and joined a startup. I never had any plans to be at one company for that long, but I just kept doing new and different things there – I started in product management and then did a combination of product management and marketing and design.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Business of Software Conference

JULY 26, 2016

Matt Wensing: 1 Startup In 10 Years vs 1,000 Startups in 10 Minutes. Rahul Vohra: The Product-Market Fit Engine. Nilan Peiris: Building A High-Growth Startup Sustainably. Eric Ries: The Startup Way. Jon Reynolds: Riding the Swiftkey Rocket Ship from Startup to Acquisition. Why My Second Startup is Different.

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Weak Development Team Data Visualization Customer Feedback User Testing 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. And it was it was product marketing it looked at it smelled like product marketing.

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Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. And it was it was product marketing it looked at it smelled like product marketing.

Product launches 70

Product launches Research Software User Testing Product Research 70

Mixpanel

AUGUST 21, 2019

Clement Kao is a Product Manager at Blend , a San Francisco-based startup that partners with lenders and technology providers to re-imagine consumer finance. Product managers know that understanding user behavior can be powerful. That helped them provide a reliably fast response when they were working.

Analytic Tools 78

Analytic Tools Feedback Software Research Software User Testing 78

Intercom, Inc.

JANUARY 31, 2019

This is something that we saw with a lot of our startup clients, and a mistake we didn’t make with Close, which I am very grateful for. For us, it was clear that startups and small businesses were the types of businesses we understood. Then we also look at inbound as a separate function. Speed is everything.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Mixpanel

AUGUST 21, 2019

Clement Kao is a Product Manager at Blend , a San Francisco-based startup that partners with lenders and technology providers to re-imagine consumer finance. Product managers know that understanding user behavior can be powerful. That helped them provide a reliably fast response when they were working.

Analytic Tools 40

Analytic Tools Feedback Software Data Visualization Research Software 40

Business of Software Conference

NOVEMBER 19, 2019

Tim Barker has established three startups and has seen the ups and downs of the startup journey, from his first business being acquired by Salesforce – where he spent five years in the formative age of cloud computing – to his current company DataSift being acquired by Meltwater in 2018. This is a B2B product.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Intercom, Inc.

MARCH 29, 2022

Paul Adams shared three incredible new products that will take your Intercom experience to the next level: Surveys, Switch, and our next-generation Inbox. When I came to OpsGenie, a small startup company trying to grow, we were looking for a product that would allow us to scale to be able to support customers worldwide.

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