Userpilot

MAY 19, 2021

SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. SEO Keyword Research. Product-led Growth. How Mashable Grew Their Blog To Two Million Readers In 18 Months Using Keyword Research. SaaS Inbound Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 91

User Testing Feedback Software Research Software Product Marketing 91

Userpilot

JUNE 19, 2023

There’s no magic number when it comes to conversions, but knowing B2B SaaS funnel conversion benchmarks can benefit any SaaS product manager. At least you’ll have something to aim for, and it will motivate you to take practical steps that drive product growth. The average freemium conversion rate ranges from 1% – 10%.

Research Software 92

Research Software Analytic Tools B2B Reporting Tools 92

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Ready to dive in? What is a SaaS blog?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. But when it comes to products, you can’t ignore the rest of the funnel. But when it comes to products, you can’t ignore the rest of the funnel.

Onboarding KPIs 93

Onboarding KPIs Product Marketing Marketing Data Visualization 93

Mind the Product

NOVEMBER 10, 2017

In the world of cohort analysis for digital products, a cohort is a group of users who have performed a common action or set of actions during a specific timeframe on your website or app. By analyzing the behavioral differences between these cohorts, product managers can spot patterns at multiple points in the customer lifecycle.

Analytic Tools 183

Analytic Tools Research Software Feedback Software User Testing 183

UX Studio

APRIL 6, 2023

Top 9 Web Design Companies UX studio Parachute Design Adchitects DD.NYC Embacy Bop Design League Design Agency Dotlogics 500 designs 1 – UX studio Award-winning web design company creating impactful experiences and powerful sites for all industries. UX studio is a web designing company founded by Dávid Pásztor in 2013.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

Top 9 Web Design Companies UX studio Parachute Design Adchitects DD.NYC Embacy Bop Design League Design Agency Dotlogics 500 designs 1. UX studio Award-winning web design company creating impactful experiences and powerful sites for all industries. UX studio is a web designing company founded by Dávid Pásztor in 2013.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Userpilot

AUGUST 14, 2023

Use Product Hunt to extend your audience reach for the new product launch. A/B test landing pages to increase customer acquisition. The 6 key growth marketing metrics are customer acquisition cost, conversion rate , activation rate , product adoption rate , customer lifetime value , and retention rate.

Onboarding KPIs 85

Onboarding KPIs Strategy Marketing User Testing 85

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

Analytic Tools 89

Analytic Tools Research Software Data Visualization Product Research 89

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. It makes sense intuitively.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

MAY 3, 2023

Any savvy product manager should be looking at how they can leverage software usage analytics to make more informed decisions and boost product growth. In this article, we’re going to unpack exactly what usage analytics is, why you should care about it, how to use it in your product, and the best tools for the job.

Analytic Tools 66

Analytic Tools Data Visualization Feedback Software User Testing 66

Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. And if you ask us, the answer to these challenges is in-product communication.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 95

B2B User Testing Research Software Analytic Tools 95

Intercom, Inc.

APRIL 29, 2020

As marketers, our job is to understand our customers – their hopes, their wants, their needs – and then communicate the value of our product in the context of their lives. What’s key isn’t pushing your product but instead telling customers, “Hey, we’re here. But what do you do when everything is turned upside down?

Customer Experience 228

Customer Experience User Friction Customer Feedback Data Visualization 228

Intercom, Inc.

AUGUST 10, 2020

The PaperKite team, which is made up of approximately 30 UX researchers, UI designers, and developers, has partnered closely with the Ministry of Health and local government across New Zealand. I’ve been looking for an excuse to use Intercom for a long time, because as a customer, it’s a product you get a great experience with.”.

Research Software 197

Research Software Customer Experience Government User Testing 197

Userpilot

JUNE 22, 2022

How can a product manager use it to create products that your users keep coming back to? The Hook Model is a book by Nir Eyal that helps product teams build habit-forming and addictive products. Triggers are what make the user engage with the product and they can be either internal or external. Keep reading then!

Research Software 59

Research Software Feedback Software Customer Experience User Testing 59

Intercom, Inc.

JANUARY 11, 2023

Here’s the thing: there isn’t one single motion to scale a product-led organization, and forms and free trials alone won’t drive enough growth to keep a business afloat. Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Userpilot

OCTOBER 31, 2022

Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Negative personas accurately portray the users least likely to find value in your product. So it differs from personas which are mostly product users. But what about the customer on the opposite end?

Feedback Software 76

Feedback Software User Testing Research Software Data Visualization 76

Userpilot

MAY 5, 2022

For example, when launching a new product/feature, micromarketing campaigns can be used to test how the market receives it. Finally, A/B test your product experiences and messages to measure their effectiveness. It could be helpful for you to test out a new feature or product on a smaller segment before launching it.

Research Software 89

Research Software User Testing Customer Experience Data Visualization 89

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.

Enterprise 89

Enterprise Strategy Marketing Outbound 89

Userpilot

NOVEMBER 20, 2022

A high-level strategic plan is the life force of a successful product marketing campaign. Unlike a product roadmap , which is focused on features to be released and based on business objectives, a marketing roadmap is based on user needs and focuses on feature /product promotion. Product roadmap vs. marketing roadmap.

Onboarding KPIs 89

Onboarding KPIs Roadmap Marketing Feedback Software 89

Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. Best practices for implementing it. Real-world examples to inspire you.

Research Software 79

Research Software Engineering User Testing Marketing 79

Intercom, Inc.

SEPTEMBER 22, 2021

Great products feel effortless. It’s that old chestnut: reducing friction reliably translates to a good product” Fast forward six months and what do I think? The product lesson? It’s that old chestnut: reducing friction reliably translates to a good product. So I went for it. These things are fantastic!

Article 194

Article Customer Experience User Testing Inbound 194

Userpilot

JULY 5, 2022

For those who are more intermediate/have begun their careers in SaaS – be sure to join us in our annual Product Drive Conference, held in October. We’ll be discussing topics spanning from Product Management, Product Marketing, to Analytics and Leadership. Product-led SaaS Growth by CXL Institute.

Analytic Tools 52

Analytic Tools Research Software Inbound Data Visualization 52

Userpilot

JANUARY 10, 2022

In 2022, when the SaaS market is crowded with tons of similar products, the best ones are those who delight their customers regularly. Are still wondering how to keep your customers and make them love your product? 86% of buyers are willing to pay more for a product if they have a better customer experience. No worries!

Feedback Software 91

Feedback Software Analytic Tools Research Software User Testing 91

Userpilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. TL;DR SaaS marketing is the process of launching a product, building awareness, landing customers, retaining them, and increasing their lifetime value. What is SaaS marketing?

Analytic Tools 67

Analytic Tools Feedback Software Data Visualization Marketing 67

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. SaaS Marketing Playbook Table of Contents.

Research Software 63

Research Software User Testing Outbound Marketing 63

The Product Coalition

JUNE 1, 2020

There are several methods to improve user experience (UX) matter on the blog. Types of multimedia content: Images/Infographics Slideshow Videos Podcast Quizzes/Survey: Quizzes and surveys are not only useful to gather data; it helps in content marketing and user engagement. The prime advantage is your intention to collect data.

Customer Experience 78

Customer Experience Blog User Experience Inbound 78

Userpilot

FEBRUARY 1, 2022

What is product experience? Why is product experience important for your SaaS? We’ll show you how to leverage user analytics, use in-app experiences and user feedback to enhance product experience for better user engagement , reduced churn, and strong relationships with your customers. What is product experience (PX)?

Customer Experience 82

Customer Experience Data Visualization Analytic Tools Feedback Software 82

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

JULY 20, 2023

The undeniable advances in artificial intelligence have led to a plethora of new AI productivity tools across the globe. If you’re looking to accelerate product growth and adoption with the help of AI, you’re in the right place. Levity: AI productivity tool to automate repetitive tasks. Synthesia: AI video generator.

Analytic Tools 81

Analytic Tools Feedback Software Data Visualization Reporting Tools 81

B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. Not all Product Managers need to be business savvy. There is opportunity to be fully technical in a Product Management role. Finance), you can also contribute to high-tech Product Management, although the focus will be much different.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product. Transactional model.

Feedback Software 92

Feedback Software Research Software Reporting Tools Onboarding KPIs 92

Userpilot

JULY 19, 2021

It is not enough to support your users only when they have issues with your product. A customer engagement platform (CEP) is software used for tracking and analyzing customer behavior in a product, and engaging with them. In short, you use CEP software to manage and optimize product experiences along the user journey.

Analytic Tools 97

Analytic Tools Research Software Reporting Tools Customer Communications 97

The Product Coalition

MAY 10, 2019

Via distinct arrows, where thickness indicates number of navigations, user flows show you the inbound and outbound journeys for every screen and popup within your app. There are two angles from which to examine via user flows: investigation and discovery. Are there inbound screens to Login other than the splash/opening screen?

Analytic Tools 74

Analytic Tools Customer Experience Customer Feedback Data Visualization 74

Userpilot

MAY 30, 2023

Must-have elements in customer data platforms Although each CDP solution will be subtly different, any savvy SaaS owner or product manager should be looking for a few ‘must have’ features. Product teams. the volume of monthly active users , the industry you operate in, the core capabilities of your product, etc.).

Analytic Tools 86

Analytic Tools Data Visualization User Testing Customer Experience 86