Userpilot

APRIL 8, 2022

Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. During that time, she noticed there was a huge need to automate the PR processes and there was no tool on the market to make that possible.

User Testing 95

User Testing Feedback Software Research Software Product Marketing 95

Userpilot

DECEMBER 19, 2022

Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management. Start by defining the brand positioning for yourself so you can then communicate it to your website visitors through inbound marketing tactics, paid search, and other methods like referral programs (more on that later).

B2B 101

B2B User Testing Research Software Analytic Tools 101

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. How to use micromarketing in-app: Use signup flows to collect data on your user persona. Want to try our in-app micromarketing campaign for better user experiences?

Research Software 94

Research Software User Testing Customer Experience Data Visualization 94

Userpilot

AUGUST 29, 2022

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. These tools are complimentary to your product or service meant to draw in potential customers. While it can be expensive and difficult to build these free tools, it pays back in many ways.

Research Software 85

Research Software Engineering User Testing Marketing 85

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. Let’s get started!

Research Software 85

Research Software Strategy Customer Experience User Testing 85

Userpilot

OCTOBER 31, 2022

This article will examine negative personas, what makes them essential for SaaS businesses, and how you can build one. Userpilot helps you collect user data in-app and collect direct feedback from users via microsurveys. It is your ideal user, curated using quantitative and qualitative research. Book a demo to learn more.

Feedback Software 83

Feedback Software User Testing Research Software Data Visualization 83

UX Studio

APRIL 6, 2023

Top 9 Web Design Companies UX studio Parachute Design Adchitects DD.NYC Embacy Bop Design League Design Agency Dotlogics 500 designs 1 – UX studio Award-winning web design company creating impactful experiences and powerful sites for all industries. UX studio is a web designing company founded by Dávid Pásztor in 2013.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

Top 9 Web Design Companies UX studio Parachute Design Adchitects DD.NYC Embacy Bop Design League Design Agency Dotlogics 500 designs 1. UX studio Award-winning web design company creating impactful experiences and powerful sites for all industries. UX studio is a web designing company founded by Dávid Pásztor in 2013.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research. What is product strategy?

Product Research 91

Product Research User Testing Customer Feedback Research Software 91

Userzoom

AUGUST 5, 2017

Top KPIs in organizations might include sales revenue, customer value, conversion rates, inbound marketing ROI, and site traffic to name a few. When attempting to make these associations UX practitioners struggle to consistently associate research findings to concrete KPIs.

KPI 50

KPI Webinar UX Research Software 50

Userpilot

MARCH 8, 2022

She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management. Susan’s largest contributions to the Product Management field.

Technical Advisors 113

Technical Advisors Product Research Analytic Tools User Testing 113

Userzoom

AUGUST 5, 2017

Make UX A Part of the KPI Conversation With Universal Measures. Make UX A Part of the KPI Conversation With Universal Measures Key Performance Indicators or KPIs are basic measures that are often front in center in most board rooms. She's led global user experience teams and helped grow UX capacity for dozens of organizations.

KPI 48

KPI UX Research Software User Testing 48

Userpilot

JULY 12, 2021

Data is the engine for SaaS, but without data analytics tools , your SaaS team will not be able to make sense of the data. The right set of SaaS analytics tools can help you generate actionable insights that fuel strategic decisions. But how do you ensure you’re picking the right tools?

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role. This is not contradictory but rather complimentary.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

freshtrax

JUNE 16, 2021

When you’re localizing for multilingual functions, you want to keep in mind that websites and games will be seen through computers/mobile devices/game platforms. Of course, you’re going to want to be doing keyword research for the Japanese market, as part of your international SEO. Japanese Website Localization. International SEO.

User Testing 111

User Testing Research Software Customer Experience Inbound 111

The Product Coalition

JULY 8, 2019

The New Age of Product Marketing The evolution of Product Marketing is one of the newest and most important trends in software marketing today, so it’s important to understand it and know how to apply it for your career or company. While this should be a collaborative effort with PMs (and should include UX improvements?—?why

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Business of Software Conference

JANUARY 28, 2019

Paul Kenny is no stranger to the Business of Software Conference stage. A sales coach with experience working with software companies including Redgate and StackExchange, Paul has a huge amount of experience and insight to share on the process of selling your software. Paul Kenny, Founder, OceanLearning. Upcoming Events.

Research Software 40

Research Software Feedback Software Magazine Customer Experience 40

Intercom, Inc.

JULY 28, 2021

Technology plays a critical role in providing customer support at scale. Where once the ability to measure the ROI of support eluded many companies, our research shows that 57% of teams are now measuring the impact their support has on revenue. Put simply, it’s about striking the right balance.

Reporting Tools 239

Reporting Tools Research Software Inbound Customer Experience 239

Intercom, Inc.

OCTOBER 13, 2020

At Intercom, we have taken advantage of these technologies relatively early. So, modern machine learning opens up vast possibilities – but how do you harness this technology to make an actual customer-facing product? A complex system that works is invariably found to have evolved from a simple system that worked”.

Artificial Inteligence 281

Artificial Inteligence Customer Communications Research Software Feedback Software 281

Mind the Product

NOVEMBER 10, 2017

In the world of cohort analysis for digital products, a cohort is a group of users who have performed a common action or set of actions during a specific timeframe on your website or app. For example, online gaming is one industry that is constantly analyzing user behavior to improve UX. Test Your Hypothesis.

Analytic Tools 180

Analytic Tools Research Software Feedback Software User Testing 180

Userpilot

JANUARY 10, 2022

Customer Success is a core growth driver for any SaaS business. In 2022, when the SaaS market is crowded with tons of similar products, the best ones are those who delight their customers regularly. We have created an ultimate guide that will serve as a blueprint for SaaS owners to maximize SaaS customer success in 2022.

Feedback Software 95

Feedback Software Analytic Tools Research Software User Testing 95

Userpilot

JULY 23, 2023

Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing.

B2B 83

B2B Research Software Feedback Software Customer Experience 83

Userzoom

JULY 9, 2019

A/B testing can be used to compare the performance of a webpage, app, email, or advert by pitting a control, ‘A’, against a test variant, ‘B’ A/B testing works by randomly splitting your inbound traffic equally between the two versions. Most A/B testing platforms are relatively easy to use and cheap to install.

User Testing 113

User Testing Product Research Research Software Testing 113

freshtrax

SEPTEMBER 24, 2019

Adjust , the industry leader in mobile measurement, fraud prevention and cybersecurity, provides high-quality analytics and security solutions for mobile marketers worldwide. A: The Japanese mobile app market is one of the most advanced in the world. We saw the huge untapped potential in the market for mobile solutions.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Userzoom

JULY 9, 2019

A/B testing can be used to compare the performance of a webpage, app, email, or advert by pitting a control, ‘A’, against a test variant, ‘B’ A/B testing works by randomly splitting your inbound traffic equally between the two versions. Most A/B testing platforms are relatively easy to use and cheap to install.

User Testing 100

User Testing Product Research Research Software Testing 100

Mixpanel

AUGUST 21, 2019

Clement Kao is a Product Manager at Blend , a San Francisco-based startup that partners with lenders and technology providers to re-imagine consumer finance. In this guest post for Mixpanel, he shares his lessons on reducing mobile app churn with user analytics. The challenge: reduce churn for a mobile app. Set vacation in-app.

Analytic Tools 78

Analytic Tools Feedback Software Research Software User Testing 78

Userpilot

JUNE 22, 2022

The aim of the hook model is to make the user see your product as the obvious solution to their problem; this happens through repeated exposure until using your product becomes a routine behavior. In SaaS, the model gives the product teams the tools they need to develop products with high customer engagement rates.

Research Software 59

Research Software Feedback Software Customer Experience User Testing 59

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this. We don't always do that.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this. We don't always do that.

Product launches 70

Product launches Research Software User Testing Product Research 70

Mixpanel

AUGUST 21, 2019

Clement Kao is a Product Manager at Blend , a San Francisco-based startup that partners with lenders and technology providers to re-imagine consumer finance. In this guest post for Mixpanel, he shares his lessons on reducing mobile app churn with user analytics. The challenge: reduce churn for a mobile app. Set vacation in-app.

Analytic Tools 40

Analytic Tools Feedback Software Data Visualization Research Software 40

Brian Balfour

JUNE 20, 2017

Patreon is a platform that allows people who make things -- everything from music to blog posts to journalism to comics -- to to run a membership business for their fans. It's a number where we believe the platform has meaningfully changed a creator's life and ability to create more, focus more on their craft, and in many cases go full time."

Research Software 84

Research Software Onboarding KPIs User Testing Customer Experience 84

Mixpanel

FEBRUARY 23, 2021

For a SaaS company, he looks for things like “less than 2% monthly churn” (the flipside of retention), a “clear path to $100k MRR” (growth), and a “5% conversion rate from free to paid” (profitability). ” Startup Grind Jaclyn Allen, Partner Success Manager, and Daniel Reilly, Software Engineer, Startup Grind.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

FEBRUARY 25, 2021

That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. In this SaaS marketing playbook, we have compiled the hottest trends in growth marketing as told by real people on the field. SaaS Marketing Playbook Table of Contents. SEO for SaaS Marketing.

Research Software 67

Research Software User Testing Outbound Marketing 67

Userpilot

JUNE 19, 2023

There’s no magic number when it comes to conversions, but knowing B2B SaaS funnel conversion benchmarks can benefit any SaaS product manager. In this article, we will discuss the most common B2B SaaS conversion rate metrics and their benchmarks. Education-related SaaS platforms come second with 7.5%

Research Software 96

Research Software Analytic Tools B2B Reporting Tools 96

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119