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The Biggest Difference Between Product Management and Portfolio Management

Product Management University

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments.

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Navigating the Valley of Death: About Deep Tech Product Management

The Product Coalition

Sometimes investing in deep tech requires truly innovative product management strategies and frameworks. This trend signifies not only a financial endorsement but also a vote of confidence in the ability of deep tech to redefine industries, enhance efficiency, and revolutionize existing business models.

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Book review: “Product Roadmaps Relaunched”

bpma ProductHub

How would you assess your own roadmapping process? A new book, Product Roadmaps Relaunched, could help you re-think and re-launch your approach to Product Roadmapping. It’s a real practitioners’ book, written by four Boston-based leaders in Product Management: C. Register @ www.bostonproducts.org.

Books 394
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Product Management Marketing: A Guide for Building Successful Products

Userpilot

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

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Market Segmentation: The Key to Unlocking Your Product’s Marketing Potential in B2B

Product Management University

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

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Free Product Management Events in September 2023

Product Management University

If you want to be well connected and stay on top of your game, here are five free product management events in September 2023. August 30, 2023 | Virtual Greater Strategic Impact, Product CEO or Portfolio Executive? REGISTER September 21st | VIRTUAL The Forgotten Part of Roadmapping – It’s Taking You Nowhere Faster!

Events 130
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Four Key Product Management Lessons from Jessi Alva, Director, Technical Product Management at SAP Concur

Alchemer Mobile

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. While you can watch the full hour-long interview here , this post breaks down four of the key lessons we learned from Jessi Alva, Director, Technical Product Management at SAP Concur.