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The Art of Selling Your Vision: The Power of an Effective Product Roadmap

The Product Coalition

Are product roadmaps sales tools? Think of a product roadmap as a sales pitch for your product. Thinking of your roadmap this way is helpful when you want to get support from stakeholders and gauge interest from customers — important people who care about your product’s future. Absolutely! Build excitement.

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Podcast: Roadmaps, OKRs, Vision and Prioritisation with Bruce McCarthy

Mind the Product

Bruce McCarthy was the president of the Boston Product Management Association, is the founder of consultancy Product Culture and co-wrote the book on roadmapping, Product Roadmaps Relaunched. A really good roadmap is a story about the future – and why it’s going to be awesome for everyone involved.

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Mastering Product Success: Unveiling the Power of Product Vision, Roadmaps, and Goals

People-First Product Leadership

Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 3 brings together the Product specific Vision, Roadmap and Goals. What is the vision for the future you want to create? What ground has been covered?

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Journey to Success: The Seven Pivotal Purposes of Product Roadmaps

The Product Coalition

If you do things that are purposeful, you’ll eventually be successful.” — Howard Schultz Several years ago, I found myself in a heated discussion about product roadmaps with a client. So as he leaned across the table and looked me in the eyes, he demanded, “Explain why I need a product roadmap.” That’s simply a byproduct.

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The Power of Product Lifecycle Management: Steering Product Roadmaps to Success

The Product Coalition

roadmaps?” Executing a product roadmap requires more. Changes that you must reflect in the roadmap. software vs. hardware), industries, and companies. Why is product lifecycle management important to product roadmaps? To illustrate the point, let’s look at two examples of where PLM and roadmaps intersect.

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Product Roadmap First Principles

The Product Coalition

It’s Product Roadmap Building Time Again! The end of 2020 is nearing and it’s product roadmap building time again?—?at To make that process as worthwhile as possible, adhering to the following seven product roadmap first principles has proven beneficial in my experience. The classic quote from Lewis Carroll works here, too.)

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What is Product Vision?

PMLesson's Ace the PM Interview

Product Vision or Product Vision Statement is the long-term goal for a product includes the long-term mission and the motivation behind its creation, along with why it’s important. Product visions, ultimately, serve as the guideposts for the development of the products. What is a Product Vision?

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