freshtrax

MAY 30, 2025

It re-engineered its products, launched U.S.-specific At the end of the day, your choice should be informed, not influenced by strategic packaging designed to play on cultural associations. specific models like the Camry, and even introduced Lexus, a brand built from the ground up to reflect Western notions of luxury.

User Testing

Centercode

JULY 25, 2025

The best brands in the world partner with Centercode to perfect their products Delta Testing New to Delta? Schedule a demo to talk with an expert. A retail app might highlight brand loyalty, while a business tool might focus on reporting needs or integrations. Avoid these 3 common mistakes to maintain quality data.

User Testing

Arkenea

APRIL 10, 2025

Whether you are a startup evaluating your first development project or an enterprise looking to optimize your delivery model, this article provides clear, actionable insights to make informed decisions. Table of Contents What Is Outsourced Software Product Development?

Analytic Tools

Centercode

JULY 28, 2025

The goal is to provide a clear, structured explanation for anyone looking to understand user interviews and how they are used to inform design and development decisions. They help teams understand the experiences, behaviors , and attitudes of people who use their products. Schedule a demo to talk with an expert.

User Testing

People-First Product Leadership

MARCH 18, 2025

Here's the problem: When we operate from knowing rather than wonder, we're shocked when a rushed product launch is a blah, flavorless mashup that leaves teams disheartened, wondering why they put in any effort at all. He held his certainty lightly, ready to update his understanding based on new information.

Leadership

Userpilot

MAY 27, 2025

Requirements You have a strong track record of delivering impactful product launches and improvements. You ideally have 4-8 years of relevant work experience: growth product management with potentially some adjacent experience in a data-centric role (data science, strategy, and operations, etc).

Analytic Tools

Userpilot

JULY 24, 2025

Informative, curious) Engagement milestone User hit a usage milestone (e.g. When to use this: Perfect for feature-driven upsells tied to product launches. Combine with strong product usage signals (hitting plan limits) to trigger personalized messaging at the right moment. Send to inactive users, and it gets ignored.

Customer Experience

Mind the Product

NOVEMBER 10, 2017

Cohort analysis is often overlooked, but it can yield insightful information and actionable advice to improve acquisition, retention and monetization. Using this information paints an invaluable picture of users and their journey with your product. Effects of Unique Behaviors. Analyze Users’ Time to Take Desired Action.

Analytic Tools

UX Planet

AUGUST 12, 2025

Suitable for wellness apps, tech product launches, or spiritual themes. Mood & Occasion : Experimental, informal, idea-driven. Core Elements : Iridescent gradients, blur effects, soft glows, translucent overlays, organic wave forms. Mood & Occasion : Dreamy, futuristic, meditative.

Branding

Product Innovation Educators

NOVEMBER 14, 2022

Lessons from launching a #2 Product of the Year on Product Hunt – for product managers. Today we are talking about getting attention for your product launch. We took what we learned from cities we had already launched in and applied it to cities we were about to launch in.

Product launches

Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

Product launches

The Product Coalition

MAY 13, 2020

A recent study found that nearly 95% of the products released each year will fail. Informing the general public about your new product and how it can benefit them is easy when using the power of email marketing. Below are some tips on devising a great product launch email marketing campaign.

Product launches

Userpilot

SEPTEMBER 11, 2023

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.

Product launches

Product Innovation Educators

AUGUST 19, 2024

A guide to successful product launches – for product managers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful product launches. The LAUNCH Framework Launching a new product successfully is a big challenge for many companies.

Feedback Software

Amplitude

FEBRUARY 1, 2021

A lot of teams obsess about getting everything perfect for product launch day. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. There are marketing emails to assemble.

Product launches

The Product Coalition

JANUARY 11, 2023

Making better, more informed decisions As Product Managers and as startup founders, we continuously evaluate value vs. effort, even when we don’t realize it. When they finally are able to stir their “gajillion-megaton” aircraft carrier of a product — you’ll be way out in the distance.

Research Software

Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail. What is a product launch in SaaS? Pre-launch phase.

Onboarding KPIs

Userpilot

NOVEMBER 13, 2023

How can you craft a product launch email to build anticipation, supercharge your sales, and establish a strong connection with your target audience? Indeed, a successful product launch email campaign is essential to the success of your product growth strategy. What is a product launch email?

Product launches

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

Product launches

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan?

Feedback Software

Userpilot

MAY 12, 2022

Product announcement involves all the marketing activities to promote and successfully launch a new product or feature. Your new product announcement should include information on the target customer group, why it’s being introduced, how it’s going to benefit the users, and how to best take advantage of it.

Feedback Software

Userpilot

OCTOBER 15, 2021

Product launch announcement emails can be intimidating. They have to be informative, engaging, and contextual. Product launch emails are a way of communicating with your existing customers – keeping them up to date with new developments, new features, and the launch of an upcoming product.

Feedback Software

Product Innovation Educators

MARCH 18, 2024

Throughout my career, I’ve often found the best insights for improving my product work by learning from other industries, so even if you are not involved in medical products, you’ll be able to apply the practices you are about to hear. I’m listening and taking the information back so it can ultimately help patients.

Development

Product Innovation Educators

SEPTEMBER 2, 2024

This information is gold for creating successful new products. Understanding how different areas of knowledge work together is crucial for product managers. This information could help prioritize which features to focus on in the final product. What information would you need to gather?

User Testing

Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. Your product is the only channel that you truly own. Three, they are slow.

Feedback Software

Product Innovation Educators

OCTOBER 12, 2020

It covers a broad perspective helpful to less experienced product managers all the way to those who are leading other product managers. How to think like a product manager, . Several specific tactics that extend from idea through product launch, and . Action Guide: Put the information Ken shared into action now.

Product Research

Mind the Product

AUGUST 11, 2020

A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed [.]. Just call him Mr Joe. Just call him Mr Joe.

Customer Experience

Alchemer Mobile

JULY 22, 2021

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC).

Onboarding KPIs

Userpilot

AUGUST 31, 2024

In product management , a product launch timeline serves as a roadmap to ensure a well-structured and successful product release. So in this article, let’s review a product launch checklist to help you prepare a solid campaign that gets traction and sows the seeds for consistent growth.

Product launches

Product Innovation Educators

FEBRUARY 28, 2022

That’s not an excuse to not have great products—when you have a great product that solves a customer problem and makes people’s lives better, you need to communicate quickly and clearly in a way that invites people into a beautiful story to do business. I know we have a better product, but this makes us feel frustrated.

Framework

Userpilot

JUNE 19, 2024

Interested in product launch manager roles? In this guide, we’ll explore the ins and outs of product launch manager roles through detailed job descriptions and handy templates. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

Product launches

Intercom, Inc.

APRIL 9, 2018

For the customer, the sales cycle is about how they can gather all of the relevant information and make an informed decision as to their optimal solution. Being friendly, informed and honest as a sales rep can be as impactful as any feature release or marketing campaign. How to use live chat for a product launch.

Research Software

The Product Guy

OCTOBER 4, 2019

Having this document forced us to build telemetry into our product launches. For example, we delayed a major product launch for several weeks because we hadn’t discussesd telemetry with our offshore development team at first, so it wasn’t built in to the product.

Reporting Tools

Melissa Perri

JULY 23, 2024

Capabilities Job Role Design Product Skill Level Structure Around Products Observable Signs of Issues with Organizational Design: Role Confusion : Product team members and others in the organization are unclear about their responsibilities, leading to overlapping duties and gaps in accountability.

Weak Development Team

Userpilot

JUNE 30, 2024

Embarking on a career as a product launch manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product launch manager. First of all, enroll in a product launch manager certification course.

Analytic Tools

Roman Pichler

JUNE 28, 2016

As long as a product is young and hasn’t reached product-market fit—or is close to achieving it—I recommend having a single person in charge of the product. Having a single product owner in place supports this: if no consensus can be achieved about what to do next, the product owner decides.

User Testing