Product Management University

SEPTEMBER 10, 2023

As the customer success manager (CSM) role evolves into more of a strategic customer leadership role versus a tactical reactionary role, it’s critical to build relationships with customer executives, and in most cases, it’s not as difficult as you think. They’re also critical to the success of product management, product marketing and sales.

Customer Experience 130

Customer Experience Product Research Government Leadership 130

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Product Innovation Educators

MARCH 21, 2022

The go-to-market (GTM) process involves many different teams, including engineering, product, marketing, and management. We worked with teams across Facebook to launch the product. We managed it out of one giant spreadsheet about target persona, messaging, positioning, etc. Clearly define the messaging strategy.

User Testing 62

User Testing Marketing Strategy Customer Experience 62

Product Innovation Educators

JULY 3, 2023

They looked for strategies that made their physical stores assets rather than liabilities. Walmart tried a text-messaged-based commerce concierge service called Jet Black, which was an upscale product in select markets. One of their biggest growth opportunities is ecommerce or omnichannel commerce around groceries.

Artificial Inteligence 107

Artificial Inteligence Leadership User Testing Feedback Software 107

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Product management is a discipline valued by the world’s most successful and innovative tech companies.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

NOVEMBER 23, 2023

Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. Build a product that users love by delivering value and a good product experience.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Usersnap

SEPTEMBER 29, 2022

Not only is tracking the competition daunting, it doesn’t ensure the product chiseled and shaped will be used by YOUR user base. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. ⤵️ What are the levers of SaaS Growth Strategies?

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

MAY 1, 2024

Actively working to build a brand community is crucial, as it establishes loyal customer relationships , increases engagement rates, and opens up revenue opportunities through various strategies such as sending newsletters, hosting events, and creating spaces where customers feel heard, valued, and connected. That’s understandable!

Feedback Software 102

Feedback Software Customer Feedback User Testing Customer Experience 102

Userpilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? The expert speakers at Product Drive 2023 will answer these and many more questions. Product Drive talks categories This year’s edition comes with four talks categories to give you insights and inspirations into different aspects of Product.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

ProductPlan

AUGUST 10, 2023

Meanwhile, the slow, steady drumbeat of cautious experimentation and incremental enhancements always makes the product better. It’s not sexy and won’t land the leadership team any TED Talks. That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like.

Reporting Tools 94

Reporting Tools Feedback Software Product Research User Testing 94

Userpilot

NOVEMBER 21, 2022

The insights from the market research feed into the go-to-market strategy. This outlines how to launch the product to the right clientele at the right time. While developing the GTM strategy , they work with the marketing team to select the best ways of promoting the products. Go-To-Market strategy.

Product launches 98

Product launches Product Research User Testing Research Software 98

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. During her tenure as a data scientist, Lisa built two predictive products. Within marketing, a “channel” is a medium through which to deliver messages such as push notifications or email.

Product Research 176

Product Research Data Visualization User Testing Research Software 176

The Product Coalition

MARCH 2, 2022

When a company is first starting out, one of its main goals is to find the right product-market fit. In my last piece, I discussed many of the tools that product leaders have for building a customer-obsessed culture. These customers are then consulted, with the intent to validate the product strategy and long-term roadmap.

User Testing 134

User Testing Customer Feedback Customer Experience Research Software 134

The Product Coalition

DECEMBER 11, 2023

Photo by Tamil Vanan on Pexels You might have heard that I’m writing a book on product leadership. He looked at me puzzled, and I explained that I don’t understand what is the message that he wants people to get out of it. Part 1: What Are We Trying to Achieve Every strategy starts with a goal.

Roadmap 78

Roadmap User Testing Workshop Presentation 78

The Product Coalition

MARCH 12, 2023

Hiring a product leader is never easy. You are looking for a partner to join your team and take a significant leadership role. Here are a few things to consider when you seek your next product leader. We help them with their product strategy as well as building a strong product organization.

User Testing 107

User Testing Product Research Consulting Leadership 107

People-First Product Leadership

JANUARY 7, 2024

For me, I’m looking forward to applying what I learned in 2023 - which was in a large part due to People-First Product Leadership. For example, I’m a sharer of information and often try out the strategies I read about which resonate with people-first product leadership.

Artificial Inteligence 52

Artificial Inteligence Weak Development Team Feedback Software Leadership 52

Bain Public

JUNE 11, 2019

(Montreal, Canada) - Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public , will be giving an expert talk webinar at the Institute of Product Leadership, a niche management school with 4 campuses in India. During his session, Paul Ortchanian will focus on the topic of Empathy building.

Leadership 40

Leadership User Testing Webinar Data Visualization 40

Intercom, Inc.

JANUARY 24, 2023

Through reinvention, they extend the life span of the product, and create new value for customers and the business. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. Product vision is the critical bridge between strategy and execution.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

bpma ProductHub

FEBRUARY 4, 2018

By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). And we’re not alone. Let’s talk about it – please comment below!

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 267

Weak Development Team Product Management Product Manager User Testing 267

ProductPlan

AUGUST 10, 2023

Meanwhile, the slow, steady drumbeat of cautious experimentation and incremental enhancements always makes the product better. It’s not sexy and won’t land the leadership team any TED Talks. That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like.

Reporting Tools 52

Reporting Tools Feedback Software Product Research User Testing 52

Gainsight

OCTOBER 5, 2020

She realized that the strategy for marketing the product changed, as did their field of competition. . When April recounted what transpired, she asked the professor, “If my product can be positioned in multiple different market categories, how do I know which is the best one? .”

Positioning 59

Positioning Analytic Tools Data Visualization Strategy 59

Gainsight

SEPTEMBER 8, 2021

Who else can interpret strategy from Product, Marketing, and elsewhere into the CS team’s role? These other teams sometimes have the skills to be true thought partners and business consultants, taking that pressure off of CS leadership. CSM time spent communicating the same ol’ messaging. Your VP of CS?

Reporting Tools 105

Reporting Tools Data Visualization Marketing Analytic Tools 105

The Product HQ

MAY 10, 2024

In the conceptualization phase, product managers must identify the vision, mission, and requirements that will condition how a team builds out a product. To do so, startup product managers will need to conduct market research to maximize product-market fit. Sharpen your data collection and analytical skills.

Startups 52

Startups Customer Experience User Testing Technical Review 52

Ronke PM

AUGUST 16, 2023

Productive organizations possess numerous qualities that contribute to their effectiveness. This crucial aspect entails the leadership and cross-functional teams actively nurturing and cultivating a customer-centric culture, placing the customer at the heart of decision-making processes.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team Research Software Customer Experience 52

Bain Public

JUNE 7, 2020

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public , will be leading a workshop on Saturday, June 27th, as part of Front Row Venture’s newest initiative: The Women’s Founders Project. Title: Women’s Founder Project: Product/Market Fit. Session Information.

Workshop 52

Workshop Customer Experience User Testing Leadership 52

The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience 132

Customer Experience Product Research User Testing Data Visualization 132

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Bain Public

JANUARY 4, 2020

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product of Bain Public, is honoured to be leading an expert workshop in collaboration with AIESEC, the world's largest youth-run organization that provides young people with leadership development. They hoped to change the world, one person and one internship at a time.

Workshop 52

Workshop User Testing Leadership Customer Experience 52

Dear Strategy

MARCH 16, 2020

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “How do I present my strategy to a leader who has a VERY short attention span?”. “Stop treating your short-attention span as if it’s some exclusive leadership privilege that everyone else just needs to accept!” So here it is….

Presentation 52

Presentation Workshop Messaging Strategy 52

Innovatemap

MARCH 22, 2023

In early February, I attended events in both Indianapolis and New York where the message was the same. Why Founders are Struggling In addition to having product-market fit, founders now have to prove that they can turn their idea into a successful business. But by now, you’ve developed a plan to make your product essential.

Weak Development Team 52

Weak Development Team Reporting Tools Data Visualization Banking 52

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Usersnap

JUNE 30, 2022

But how do you choose between all of the business strategies out there? What is the best tactic to use in today’s fast-paced market? Product-led growth (PLG) is a model that is user-centric and user-focused. Customer acquisition, expansion, conversion, and retention are product-driven instead of sales-driven.

Feedback Software 52

Feedback Software Research Software Analytic Tools User Testing 52