Pragmatic Marketing

OCTOBER 11, 2019

So from us it's usually like a lot of it is really driven by good video now so it's, you know, good internal training videos demo videos that they can use that can hopefully be turned that easily used as an external resource for the sales and service team. And so I think whenever there's a new launch. It's like you got to go through.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So from us it's usually like a lot of it is really driven by good video now so it's, you know, good internal training videos demo videos that they can use that can hopefully be turned that easily used as an external resource for the sales and service team. And so I think whenever there's a new launch. It's like you got to go through.

Product launches 70

Product launches Research Software User Testing Product Research 70

The Product Coalition

DECEMBER 27, 2023

It’s about understanding the unique dynamics of cross-functional teams and adapting leadership styles accordingly, rather than relying on a one-size-fits-all management strategy. Rethinking Efficiency in Cross-Functional Teams Cross-functional collaboration does not lead to immediate efficiency and full resource utilization.

Analytic Tools 123

Analytic Tools Weak Development Team Reporting Tools Technical Review 123

Userpilot

SEPTEMBER 14, 2023

A strategic product manager is responsible for developing long-term product vision and strategy. The role of the growth product manager focuses on identifying and maximizing product growth opportunities. Product marketing managers develop product positioning , messaging , and differentiation strategies.

Research Software 89

Research Software Analytic Tools Feedback Software Product Research 89

Product Talk

SEPTEMBER 1, 2021

If your sales team isn’t bought in, for example, they won’t want to sell your new product or feature. If your leaders don’t agree with your outcome, you’ll be fighting an uphill battle when it comes to getting more resources. And action only happens if we have resources to build anything that we’ve decided we should build.”

Product Research 217

Product Research User Testing Technical Review Data Visualization 217

Mind the Product

OCTOBER 31, 2017

The process of working up an idea and developing it into a workable product isn’t linear and straightforward. I want to highlight a few critical customer touchpoints that must not be missed for a successful outcome to your product or feature launch. They must be tested with customers before any investment in development.

User Testing 76

User Testing Product launches Customer Experience Customer Feedback 76

Intercom, Inc.

SEPTEMBER 1, 2021

When I joined Intercom five years ago, I was thrilled with how closely PMM partnered with the product and sales teams. As Intercom has grown and evolved over the years, so has the way we work – under the leadership of Ali Biggs and alongside colleagues like Christine Sotelo , we have carefully expanded the size of the team and our remit.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

CardBoard

AUGUST 24, 2023

At its core, Product Ops is about making sure that everything involved in creating and delivering a product runs smoothly. This includes strategic planning, collaboration between teams, handling customer feedback, analyzing data, and managing product launches.

Data Visualization 52

Data Visualization Product Research Customer Feedback Feedback Software 52

Userpilot

NOVEMBER 30, 2022

What are the 7 laws of product GTM? How can product managers leverage them to orchestrate successful product launches ? These are some of the questions that Spencer Grover , Product Marketing Manager at Salesforce , answered in his recent presentation at Userpilot’s Product Drive 2022 conference.

Feedback Software 92

Feedback Software User Testing Data Visualization Onboarding KPIs 92

ProductPlan

AUGUST 10, 2023

It’s not sexy and won’t land the leadership team any TED Talks. How can you justify redirecting resources to tweaking the UX or integrating an API when they could spend time building the next big thing? But beyond resource allocation, stakeholders must also embrace this approach’s inevitable risks and failures.

Reporting Tools 94

Reporting Tools Feedback Software Product Research User Testing 94

The Product Coalition

JULY 22, 2020

designed using: canva.com With the massive increase in the number of products launched in the past decade, a lot of organizations have adopted the AGILE approach as a system of managing their processes. When all the ideas come from the management/leadership and not from the team building and managing the project. Are you ready?

Agile 116

Agile Customer Experience User Friction Document 116

Userpilot

JULY 31, 2023

We will also point our readers toward some amazing resources for development. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Glassdoor sets out that the average salary for a product marketing manager is just over $127k.

Product Marketing 84

Product Marketing Onboarding KPIs User Testing Marketing 84

Userpilot

JUNE 25, 2023

Product Analytics for Dummies is a beginner-friendly guide to leveraging product analytics for data-driven decision-making. Hired: How to Get a Product Management Job is a valuable resource for aspiring product managers navigating the job search process. Best practices for product road mapping and prioritization.

Books 85

Books Analytic Tools Data Visualization Product Research 85

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Use the SMART goal-setting framework to set and track targets from ideation to product launch.

Research Software 73

Research Software Data Visualization User Testing Marketing 73

Bain Public

MAY 24, 2019

It is no secret that a product manager needs momentum in areas such as product development, product sales and customer adoption in order to succeed. As a product leader, you need momentum to gain executive buy-in as well as engineering and marketing resources so that you can create interest and awareness around your product.

Leadership 40

Leadership User Testing Product Research Customer Feedback 40

The Product Coalition

JUNE 9, 2021

Participants: Senior Leadership (required), Product Manager (required), Product Owner (optional) Guiding Question: What is the purpose of this platform and how does it support company goals? Let’s use an existing product launch to illustrate how to apply this framework.

Vision 115

Vision Roadmap Customer Experience Weak Development Team 115

Userpilot

JULY 17, 2023

Larger organizations, like Spotify or Buffer, have multiple teams responsible for specific aspects of the product, for example, a feature or a pricing plan. Such a cross-functional team, sometimes called a squad, has all the necessary resources and autonomy to release work independently. What are the key positions in product teams?

Analytic Tools 82

Analytic Tools Feedback Software Research Software Product Research 82

Department of Product

JUNE 27, 2022

By reporting to Product, he forced the Product team to do the work to align themselves with Design. I often see Design and Product working in different directions. Besides that, the triad leadership can either report to the CEO, Chief Product Officer (CPO), or a VP/Head of Product Development.

Weak Development Team 52

Weak Development Team Onboarding KPIs Embedded Analytics Reporting Tools 52

Sequent Learning

DECEMBER 20, 2023

They define product roadmaps, set priorities, and ensure smooth coordination among teams to meet deadlines. Beyond technical prowess, they possess strong leadership, communication, and problem-solving skills, making tough decisions to ensure the product’s success.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

ProductPlan

MARCH 1, 2023

Key benefits of strategic product planning include: Getting to market quicker and cheaper: Effective planning prevents mistakes and misalignment, saving you from wasting time and resources on correcting those mistakes or pivoting direction. You’ll measure app downloads, website visits, time spent on products, etc.

Research Software 52

Research Software Feedback Software Weak Development Team User Testing 52

Userpilot

AUGUST 29, 2023

The product management process starts with building an understanding of your users and the market, defining a vision and strategy , generating and prioritizing ideas that could solve user problems, articulating them in a clear roadmap, launching an MVP, and then gathering feedback to evolve it over time. Leadership skills.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Research Software 92

Product Innovation Educators

OCTOBER 28, 2016

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 5 ways to kick-start your product management career. (1) 3) Use the product daily. (4) Product lifecycle management – after launch and early adopters. Read about each at [link].

Customer Feedback 49

Customer Feedback Product Management Product Manager User Testing 49

ProductPlan

JANUARY 5, 2023

That said, product teams also shouldn’t ignore all those new inputs from the market and corporate leadership. This raises the need to address resource planning, any open questions, and quality control, as well as identifying risks and dependencies. Lay the groundwork for product launch timing and execution.

Customer Experience 52

Customer Experience Roadmap Data Visualization Product launches 52

ProductPlan

FEBRUARY 1, 2023

They can now reassign or reshuffle resources to meet organizational priorities and deadlines. It also makes it harder for senior leadership to paint a cohesive picture to the board, investors, key customers, and strategic partners. This goes for product roadmaps and IT initiatives , and product launches.

Roadmap 52

Roadmap Feedback Software Research Software Product Research 52

The Product HQ

APRIL 20, 2024

These skills include recognizing market opportunities, customer research, product road mapping, and modeling. Product managers also have essential soft skills such as communication, leadership, empathy, collaboration, understanding customers, and strategic thinking. This helps you to build a better product.

B2B 52

B2B User Testing Research Software Analytic Tools 52

ProductPlan

AUGUST 10, 2023

It’s not sexy and won’t land the leadership team any TED Talks. How can you justify redirecting resources to tweaking the UX or integrating an API when they could spend time building the next big thing? But beyond resource allocation, stakeholders must also embrace this approach’s inevitable risks and failures.

Reporting Tools 52

Reporting Tools Feedback Software Product Research User Testing 52

The Product HQ

APRIL 20, 2024

Over time, potential product directors need to show an ability to lead the entire product team. On top of that, they need to show success in every product strategy they own. Excellent leadership skills, a fundamental understanding of product management, and a strong portfolio of success are the recipe for success.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Gainsight

APRIL 26, 2022

They are actually vital components of customer success that require dedicated resources. CS Ops professionals, especially at the leadership level, are big picture thinkers who are intimately familiar with customer data and patterns, which they then turn into strategic ideas. Data management , analytics, and reporting.

Reporting Tools 92

Reporting Tools Analytic Tools Enterprise Data Visualization 92

PMLesson's Ace the PM Interview

MARCH 3, 2022

Exponent Kevin Wei Strategic Direction is Not Yours to Own The first thing you should know about becoming a product manager is that strategic decisions won't fall squarely on your shoulders. Leadership and upper management will likely set the direction of the company and the products you're building.

Weak Development Team 52

Weak Development Team Technical Review Data Visualization Product Management 52

Mind the Product

JANUARY 16, 2020

A product manager’s role is a multifaceted one that supports all aspects of a product’s lifecycle, from the strategy and market analysis phase to the development phase and finally the product launch and subsequent marketing. As the first and only product manager, I had no one to show me how to do product management.

Data Visualization 115

Data Visualization Customer Experience Customer Feedback Transportation 115

Intercom, Inc.

DECEMBER 16, 2019

This allows you to filter low-value prospects out of your sales pipeline and prioritize your team’s time and resources where you’ll see the greatest impact. A survey from ITSMA and ABM Leadership Alliance found that 45% of marketers report seeing at least double the ROI compared to traditional marketing.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Product Innovation Educators

JUNE 10, 2016

What product managers can learn from retail store design – 50 examples. I construct the discipline of product management to span idea creation through product launch and on to eventually discontinuing the product. Profit has no hope of occurring until the product grows in the market place. This means sales.

Customer Feedback 48

Customer Feedback Product Management Product Manager Management 48

Product Innovation Educators

MAY 18, 2020

Summary of some concepts discussed for product managers. [1:38] Just like after a product launch, I conducted a lessons-learned meeting with the Summit team to discuss: What worked (best practices). Product leadership. Summary of some concepts discussed for product managers. [1:38] Product leadership. *

User Testing 118

User Testing Research Software Feedback Software Reporting Tools 118

PMLesson's Ace the PM Interview

OCTOBER 9, 2019

TPM’s often work closely with Engineering Managers and Team Leads to iron out implementation details and resourcing, and with other stakeholders across the company to create project timelines. Interview Prep Product Managers are expected to demonstrate creativity, user empathy, strategic thinking, and prioritization of solutions / needs.

Analytic Tools 75

Analytic Tools Reporting Tools Research Software Data Visualization 75

ProductPlan

JUNE 15, 2021

The impact of the years with fewer women in product, plus the higher churn of women in this role, is finding its way into senior leadership. Just 36% of senior product roles are held by women, compared to 64% held by men. . Nearly half of product people say their 10-year career goals are to become a product leader.

Data Visualization 98

Data Visualization Reporting Tools Product Research Customer Experience 98

ProductPlan

FEBRUARY 1, 2023

However, throughout this period of monumental change, the product community continued to advance the field with shared knowledge and support, which allowed us to become more connected, even while many of us were still remote. So, I am honored to share some highlights from The 2023 State of Product Management Report.

Data Visualization 52

Data Visualization Reporting Tools Onboarding KPIs Product Management 52

Userpilot

MARCH 8, 2022

She’s made hundreds of product teams aware of the need for speaking to their customers every week, and how to recruit users for these discover interviews on autopilot, even with limited resources. Andrea Saez – Writer, Speaker, Advisor | Sr PMM @ Product School.

Technical Advisors 111

Technical Advisors Product Research Analytic Tools User Testing 111