The Product Coalition

NOVEMBER 14, 2023

I recently completed the process of hiring for a Head of Design role at my current company and was surprised when I couldn’t find much quality content anywhere (YouTube, Medium, even Google) on how to assess a designer’s portfolio, especially a designer for a senior leadership position.

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User Testing Startups B2C Product Research 122

The Product Coalition

MARCH 2, 2022

When a company is first starting out, one of its main goals is to find the right product-market fit. and actively engaging their customers to find that fit. But what happens once the fit is achieved? It’s also the right time to add a dedicated customer research leader. It’s a fair question.

User Testing 135

User Testing Customer Feedback Customer Experience Research Software 135

Roman Pichler

JULY 6, 2021

Becoming the head of product therefore requires you to let go of your role as a practicing and presumably successful product person and to step away from the many joys and challenges of managing a product. Grow Your Leadership Skills. Creating and validating a product strategy including market and user research.

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User Testing Product Research Weak Development Team Customer Experience 323

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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Product Marketing Onboarding KPIs User Testing Marketing 86

The Product Coalition

OCTOBER 25, 2021

This month, we’re focusing on all things Product Leadership. Before we start diving into the ins and outs of leadership in Product Management, it’s important to ask and to understand what we mean by Product Leadership. they’re in a Product leadership role. they’re a thought leader.

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Leadership User Friction Product Research Customer Experience 168

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : 8 Tips for Creating A Compelling Product Vision and Strategize , pp. Target Group is (too) Big and Heterogenous.

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Vision User Testing Research Software Product Research 303

The Product Coalition

SEPTEMBER 10, 2023

Leadership without authority is product management 101. But as a product executive, you must take it to the next level — and this time use it with the entire management team. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy. But that’s not the real reason.

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The Product Coalition

FEBRUARY 4, 2023

But product management at the lower levels is still an individual sport, while product leadership at the highest levels is a team sport. They learned how to play the team sport called product leadership. You can no longer define success as having a good product, or as satisfying sales’ or users’ needs.

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Leadership User Testing Product Strategy Strategy 143

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product management?

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Product Research User Testing Research Software Feedback Software 84

Product Talk

JUNE 21, 2023

Meet new Product Talk instructor Ellen Brandenberger! How did you end up in product? Most of my background is in education and research. Prior to product, I was working in a classroom and then doing research on teacher education. I was kind of adjacent to product in a lot of ways, but not quite in the field.

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Product Research User Testing Research Software Customer Experience 177

Product Talk

SEPTEMBER 7, 2022

A lot of product teams claim to be focused on their users. They might even have regular steps in their processes that remind them to put their users’ needs first. It’s more about looking for new ways to collect insights from users, uncover underlying assumptions, and explore the opportunity space.

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Product Research User Testing Customer Experience Research Software 199

Userpilot

SEPTEMBER 14, 2023

We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. TL;DR A product manager oversees the entire software product development cycle, from discovery to launch and beyond. Managing the product roadmap.

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Research Software Analytic Tools Feedback Software Product Research 91

The Product Coalition

MAY 25, 2021

The value of a test kitchen when creating a product is immense. The ability to test and iterate based on real usage with real users is invaluable to getting to the root of a problem, understanding a user’s existence, and removing friction. So, what does a product test kitchen look like?

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Research Software Feedback Software User Testing Product Research 109

Mixpanel

FEBRUARY 16, 2024

You may understand the technical nuances of the problems you’re solving or the general trends in your market, but if you can’t truly empathize with the people experiencing those problems, you’ll build a sub-optimal product. Mixpanel is both a highly technical product and also one that anyone should be able to use.

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User Testing Customer Feedback Customer Experience Data Visualization 52

Userpilot

NOVEMBER 23, 2023

Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. As companies scale, they often cannot satisfy customer needs equally well.

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Feedback Software Analytic Tools Product Research User Testing 90

The Product Coalition

DECEMBER 11, 2023

To survive and succeed, your product leadership must be sharper than ever. Make sure you can connect the dots very very clearly between what you are doing and your desired outcome (which especially in times like this should lead all the way to a business result , not “a good feature” or “happy customer”). It always helps.

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Leadership User Testing Customer Experience Customer Feedback 78

Userpilot

AUGUST 29, 2023

In this article, we’re going to unpack what is product management , how it differs from traditional project management, the role it plays in building products that delight your users, and the skills a good product manager must demonstrate to succeed. Product teams are staffed with various skilled professionals.

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Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. This makes it more important than ever to create products people actually want to use. The expert speakers at Product Drive 2023 will answer these and many more questions. The event is for anyone responsible for driving growth for their product. But how do you do that?

Customer Experience 99

Customer Experience User Testing Customer Feedback Research Software 99

The Product Bistro

JANUARY 25, 2021

Now, the general consensus seems to be that the MRD is dead as the Dodo, replaced by a product backlog, groomed by a product owner, and lean startup techniques that encourage build/test/evaluate/pivot cycles until you achieve the magical “product-market fit” that is the manna from heaven to a modern corp.

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User Testing Development Team Review Customer Experience Product Research 195

Product Talk

APRIL 17, 2024

We have five product managers, one UX researcher , five designers—one of them director of design, leading the design team. All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well.

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Product Research User Testing Data Visualization Research Software 218

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way.

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Product Marketing Marketing Research Software Customer Experience 211

The Basics of Product Management

JUNE 30, 2020

An efficient and easy product feedback loop is an essential component of every successful product. Setting up an effective customer feedback loop is one of the primary responsibilities of the product team. Of all the product management skills , this is one of the most important ones. Market Research.

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Product Research Feedback Loop User Testing Feedback Software 52

The Product Guy

SEPTEMBER 27, 2016

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today! View the live stream….

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Research Software User Testing Analytic Tools Product Research 148

Roman Pichler

JULY 6, 2021

Becoming the head of product therefore requires you to let go of your role as a practicing and presumably successful product person and to step away from the many joys and challenges of managing a product. Grow Your Leadership Skills. Creating and validating a product strategy including market and user research.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

Userpilot

APRIL 25, 2022

What is product leadership and how is it different from product management ? In the article, we’ll be discussing what the product leadership role entails and how it is different from the product management role. Product leaders are responsible for building the right teams and organizational cultures.

Leadership 94

Leadership Analytic Tools Research Software User Testing 94

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 90

Research Software Analytic Tools Feedback Software Data Visualization 90

Usersnap

SEPTEMBER 29, 2022

Not only is tracking the competition daunting, it doesn’t ensure the product chiseled and shaped will be used by YOUR user base. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. Listen to your customers 3. Let’s g(r)o(w)! ?

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. B2B PMs focus on the professional buyer persona , and their customer data relies on industry news, site visits, and industry trends. Both require hard and soft skills to become an adept product manager.

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B2B User Testing Research Software Analytic Tools 52

Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different.

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B2B Customer Experience User Testing Customer Feedback 130

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. we think this is a bad fit, uphill sale, wrong problem, our tech won’t work there, competitor owns that vertical…).

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User Testing Enterprise Weak Development Team Product Research 69

Userpilot

JULY 23, 2023

With a jobs-to-be-done template, you can easily transform your customer interviews into actionable insights and develop an engaging product with high chances of success. We’ve brought 7 jobs-to-be-done templates that can perfectly lay out your customer JTBDs in an actionable way. Here are four methods.

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Framework User Testing Feedback Software Data Visualization 91

Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

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Marketing Product Marketing User Friction Customer Feedback 138

The Product Coalition

FEBRUARY 9, 2021

Leadership and management books haven’t been included because when you’re just a small team, amping up leadership capability provides less leverage than solid execution of the topics that I will cover. The four steps are Customer Discovery, Customer Validation, Customer Creation, Customer Building.

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Books User Testing Product Research Inbound 185

Usersnap

DECEMBER 8, 2021

That’s why I prefer the word “leaders” over “management” in the context of product development: true product leaders don’t just manage a product; they envision great products, foresee what customers will want, how the industry is moving and what opportunities may appear.

Feedback Software 95

Feedback Software Data Visualization User Testing Research Software 95

Intercom, Inc.

OCTOBER 29, 2019

At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. We could no longer assume all our customers had uniform needs and could be reached the same way. What is customer segmentation? This final assumption in particular was no longer true or useful.

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User Testing Data Visualization Customer Experience Customer Feedback 184

The Product HQ

APRIL 20, 2024

Over time, potential product directors need to show an ability to lead the entire product team. On top of that, they need to show success in every product strategy they own. Excellent leadership skills, a fundamental understanding of product management, and a strong portfolio of success are the recipe for success.

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User Testing Research Software Feedback Software Analytic Tools 52

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. The way they understood the term ‘product’ was very straightforward — the actual bites of code that are released to the world for people to use.

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