Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Product Innovation Educators

SEPTEMBER 1, 2017

It’s a critical perspective and one successful product managers and business have… [link]. How product managers can avoid bias. A colleague recently told me about the overt biases of a market researcher he worked with. 5 actions that make product marketers successful. This is product lifecycle management.

Data Visualization 121

Data Visualization Customer Feedback Product Management Product Manager 121

Userpilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Alchemer Mobile

OCTOBER 19, 2023

Each chart element will include a label with the name of the survey where the question was pulled from, or the name of the Global Question. Market Researchers who want to understand audience groups with precise segments and targeting across surveys and studies, and who want to generate audience lists from past study participants.

Data Visualization 130

Data Visualization Product Research Customer Feedback User Testing 130

Userpilot

JANUARY 28, 2024

What will you be using {product name} for? So, what’s the best time to trigger market research surveys? While the obvious answer is during product development , you can also do it at regular intervals to keep track of customer preferences. What is the problem that the product/service helped to solve for you?

User Testing 96

User Testing Customer Feedback Product Research Feedback Software 96

Userpilot

JULY 24, 2024

Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction. Start by defining product vision and mission to give clarity to your team and determine the right direction to move. What is a product strategy framework?

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Product strategy is a special kind of strategy.

Product Strategy 146

Product Strategy Research Software Strategy User Testing 146

Userpilot

JULY 29, 2024

A thorough competitive analysis report includes an executive summary, company overview, product/service analysis, marketing/sales analysis, SWOT analysis, and conclusions/recommendations. Identify direct and indirect competitors via market research to better position your product.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Mind the Product

FEBRUARY 22, 2018

That distinction instead belongs to the UX designers and user researchers who’ve gobbled up product tester market research panels from us at a significantly higher rate than product managers so far. The user researchers use our platform for pretty much the same reason product managers do.

Product Research 136

Product Research User Testing Customer Experience Research Software 136

Product Management University

SEPTEMBER 3, 2024

Marketing/Product Marketing Capacity Imagine marketing and product marketing trying to uniquely position each product for each market and executing awareness and demand generation activities for that many products and markets.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

Userpilot

MARCH 9, 2025

For SaaS companies, this “listening” can take many forms to learn how users interact with their product and uncover areas for improvement. It could include conducting user interviews and surveys, analyzing product usage data, and tracking customer feedback , to name a few. The short answer: yes.

Research Software 83

Research Software User Testing Analytic Tools Feedback Software 83

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.

Product Marketing 52

Product Marketing Marketing Management Management 52

Userpilot

MARCH 8, 2022

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Product Management University

NOVEMBER 21, 2022

Product portfolio management is the oversight and management of multiple products that target common markets, albeit with more strategic goals in mind. The discipline of product portfolio management, essentially, focuses on two primary factors: The goals of the organization. Product Portfolio Management Organizations.

Management 130

Management Management Research Software White Paper 130

Userpilot

AUGUST 22, 2024

Deep dive into Maja Voje’s bestselling book Rating: 4.8 / 5 Where to buy : Amazon Maja Voje is the author of Go-To-Market Strategist , a comprehensive guide that helps businesses quickly achieve product-market fit. In addition, Maja often appears as a guest speaker at virtual events organized by other companies.

Books 105

Books User Testing Analytic Tools Feedback Software 105

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Product-led blog content. Email marketing.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Intercom, Inc.

OCTOBER 15, 2020

People keep talking about product market fit. To me it felt very product-ish and as if we’re saying, “How do we actually help customers make those trade-offs, as opposed to design the ideal product experience, which to be honest doesn’t exist? I think the other part is marketing.

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

Userpilot

AUGUST 21, 2024

Improved personalization Many companies struggle to deliver targeted product marketing messages. The initial investment to build your own solution may seem expensive, but it will lead to long-term cost savings because you can improve your ROI on marketing campaigns and product development. How, you ask?

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

JANUARY 31, 2022

Run continuous market research, discovery, and/or user research to better understand how to solve problems. Innovation Product Manager. I found this one personally quite interesting, as the focus for these product managers overlap a lot with what a product marketing manager (PMM) does.

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

Userpilot

APRIL 24, 2024

There are several survey templates you can customize for different purposes: market research, product-market fit , NPS – you name it! Collect customer feedback through surveys We’ve already touched upon Userpilot’s survey functionality but that was just the tip of the iceberg.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. We’ve done the classical target market research, which is important for vision as well. Teresa: Okay.

Product Research 311

Product Research User Testing Data Visualization Research Software 311

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. A product with a good PMF has enough customers willing to pay for it, making it easier to attract and retain customers. So, where do you begin?

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

The Product Coalition

JUNE 9, 2020

We managed to officially launch the new version of the app, now under the name Elium, and we raise a 4m€ Series A. The product and engineering teams grew fast too. This provided the opportunity to build and lead a very talented product team and create the product marketing function. In March 2020, after 3.5

Research Software 90

Research Software Startups Product Research Customer Experience 90

Userpilot

JANUARY 9, 2023

Product personas help product managers keep alignment between the product and its vision. Customer and market research that goes into building product personas also drives feature development. It also helps product managers look objectively at user problems and distance themselves from their pet solutions.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Good Product Manager

MARCH 18, 2019

Foundational Behaviors of Strategic Product Management.” is the must-attend event for 3500+ b-to-b product, marketing and sales leaders in the most well-respected, high-performing companies in the world today. Do they need names and pictures? ” Sunday-Wednesday May 5-8 : SiriusDecisions Summit. Backstories?

Events 74

Events Agile Product Research Product Management 74

Userpilot

MAY 8, 2023

Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations. Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

The Product Coalition

MAY 15, 2019

McElroy influenced two entrepreneurs named, Bill Hewlett and David Packark?—?names names look familiar, anyone? As the name the “Brand Men” suggest the origins of Product Management was truely in marketing. Adopted in name and structure only, the original intent, principles and mindsets were largely left behind.

Product Management 92

Product Management Product Manager User Testing Product Research 92

Userpilot

JULY 23, 2024

It boasts a ton of dedicated product analytics features among others. Some of its key features include: Custom dashboards : You can effortlessly create custom dashboards to track metrics relating to your in-app product marketing campaigns, such as feature adoption rates , activation rates , upsell rates, etc.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Reporting Tools 105

Userpilot

OCTOBER 5, 2024

Target user persona example from Userpilot Userpilot’s user persona example outlines information about the Product Marketing Manager who works at a B2B SaaS company with 11–50 employees. Defines the specific customer type within your target audience who you want to buy your product, along with finer details about their collaborations.

Research Software 59

Research Software Customer Experience User Testing Analytic Tools 59

Userpilot

JULY 14, 2024

Customer segmentation vs market segmentation Market segmentation is a broader concept that divides the entire market into distinct groups. It can be helpful when conducting market research and developing a targeted marketing strategy to reach potential customers. Name the segment and save it.

Data Visualization 109

Data Visualization Analytic Tools Reporting Tools Research Software 109

The Product Coalition

NOVEMBER 26, 2019

Product managers spend a lot of time in stakeholder meetings, planning sessions, reviews, standups, retrospectives, and even more in creating artifacts: OKRs, roadmaps, epics and user stories. Many product managers I speak with know full well that the system is broken and wasteful, but feel powerless to change it.

Onboarding KPIs 84

Onboarding KPIs Product Research Agile User Testing 84

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings. To do either, the prospective customer needs to enter their email address, name, and company.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

Good Product Manager

MARCH 18, 2019

Foundational Behaviors of Strategic Product Management.” is the must-attend event for 3500+ b-to-b product, marketing and sales leaders in the most well-respected, high-performing companies in the world today. Do they need names and pictures? ” Sunday-Wednesday May 5-8 : SiriusDecisions Summit. Backstories?

Events 60

Events Agile Product Research Product Management 60

I Wonder The Value

JANUARY 4, 2017

According to Wikipedia , “The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. In short, marketing has a lot of activities.

Marketing 40

Marketing Inbound Advertising B2B 40

Userpilot

JULY 23, 2024

The team is usually named after the core concept underlying the group’s idea. Gut reactions : While using gut instinct can have its merits, successfully launching a product in the market demands a data-driven approach. Building a continuous feedback loop like this is essential to achieving product-market fit.

Feedback Software 111

Feedback Software Customer Experience User Testing Product Research 111