The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success. Empowering sales.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Userpilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. What is marketing automation?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

ProductPlan

APRIL 5, 2022

To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. Marketing will ultimately craft the actual language for their pitch, but that doesn’t mean you skimp on training.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 102

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 102

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals. The short answer is no.

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)?

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Product Management University

OCTOBER 16, 2023

Remember, your portfolio vision is the ultimate business outcome customers get from your portfolio, and that’s the key to creating a strategic value message for your portfolio. So even when buyers are only looking to buy one of your financial solutions, the lead message is always “greater financial flexibility to…strategic priorities.”

Positioning 148

Positioning Product Research User Friction Differentiation 148

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

Product Marketing 98

Product Marketing Feedback Software Marketing User Testing 98

Mixpanel

JANUARY 13, 2021

A year from now, on Jan 1, 2022, we’ll remove the Messages & Experiments feature from Mixpanel. New messaging integrations , including a list of preferred partners offering discounts for getting started. Resources for Messages & Experiments users during the transition.

Data Visualization 69

Data Visualization Analytic Tools Messaging User Testing 69

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? How did they successfully communicate value?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Product Development.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Product Management University

JULY 18, 2023

As a former product marketing manager, I know this all too well and was guilty in the first degree! We tend to overthink our messaging, try to say too much, try too hard to be eloquent with our words and if there aren’t a lot of superlatives and buzzwords, we feel like we’ve failed. It’s completely conversational on both fronts.

Positioning 130

Positioning Product Research Construction Workshop 130

Product Management University

AUGUST 2, 2023

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. The confidence of your organization would skyrocket because you’d know you’re building, marketing, selling and delivering measurable customer value with strategic impact.

User Testing 130

User Testing Research Software Market Research Roadmap 130

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work. 🧠 Hey there!

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Intercom, Inc.

FEBRUARY 13, 2020

Instead, we’re entering an exciting new moment in marketing where AI tools not only have the ability to free up humans to do the best work of their careers, they are helping companies reach their customers in a highly personal and engaging way. We also recently wrote about the marketing tech trends we’re eyeballing in 2020: .

Research Software 181

Research Software Marketing Data Visualization Customer Experience 181

Mind the Product

SEPTEMBER 2, 2019

If you were to ask me whether you, as a product manager , should you always listen to market feedback? Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses. My answer would be yes, definitely. Here’s why. Common B2B Feedback Traps.

User Testing 104

User Testing Customer Feedback Feedback Software Marketing 104

The Product Coalition

MAY 10, 2019

One way is through Corporate Training. It is precisely because of this wide-spread value that companies like Uber are willing to spend money on Corporate Training; it is paying to optimize the company, not just the individual. Have you been part of Corporate Training programs? Drop us a message on our Slack Channel.

Data Visualization 60

Data Visualization Weak Development Team User Testing Customer Experience 60

Product Management University

NOVEMBER 29, 2023

To all of you product marketers out there, you totally understand this situation! Let’s forget about those for a minute and just focus on the message. For all of you in product marketing, you know where I’m going with this. Don’t go straight to revenue, profitability, market share, etc. What can you do for me?

Positioning 100

Positioning Workshop Messaging Consulting 100

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Research Software Product Marketing 98

The Product Coalition

MARCH 6, 2023

While testing different ad variations is essential to find the most effective designs and messaging, it can also be a time-consuming and expensive process. By examining how different ad variations performed in the past in terms of these KPIs, marketers can identify trends and patterns that can inform their predictions for future ad creatives.

Data Visualization 129

Data Visualization Advertising Artificial Inteligence User Testing 129

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. Table of Contents: What does a SaaS product marketing team do?

Research Software 98

Research Software Feedback Software Product Marketing Marketing 98

Alchemer Mobile

OCTOBER 31, 2023

By Justin Falk, Alchemer Product Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing Every month, we release updates to the library of Alchemer Workflow Initiators, so that you can create always-on surveys and feedback in the context of your customer’s or employee’s experience.

Feedback Software 130

Feedback Software Systems Review Customer Satisfaction User Testing 130

Userpilot

DECEMBER 22, 2023

A few common examples of microcopy in UX include CTAs, error messages, placeholders, in-app guidance and new feature announcements , and confirmation messages. Marketing copy aims to promote the product and motivate users to buy it, so it uses engaging and emotionally evocative language. For example, run A/B and usability tests.

Analytic Tools 105

Analytic Tools Feedback Software UX Data Visualization 105

Mixpanel

APRIL 18, 2024

Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. We have a wide range of user types, from marketers to engineers to product managers and more. Take Mixpanel, for example.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. Don’t sweat it.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

MAY 2, 2024

It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing. Quality customer support and training equip users with the knowledge to overcome challenges and leverage the product’s full capabilities.

Onboarding KPIs 111

Onboarding KPIs Customer Experience Feedback Software Analytic Tools 111

Product Management University

MARCH 8, 2018

The most basic rule of marketing is so easy to forget. This is marketing in many retail and consumer product companies. It exemplifies how easy it is to forget the most basic rule of marketing: Understanding the ultimate aspirations of your target customers – and then messaging to those aspirations. easier to achieve.

Marketing 113

Marketing B2C B2B Workshop 113

Innovatemap

MAY 22, 2024

The Mission Founded by David DeRam , CEO of Greenlight Guru , The Progeny Foundation is a youth basketball program dedicated to supporting and developing young players through intense athletic development, structured academic support and unique life skills training. We wanted the world to see Progeny the same way we did.

Messaging 52

Messaging Branding Vision Development 52

Product Management University

OCTOBER 23, 2023

It Starts With Product Management Product management consistently does discovery at a level that makes them more knowledgeable holistically on the markets and customers than all other disciplines.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130