The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 105

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 105

Intercom, Inc.

AUGUST 6, 2018

Here at Intercom, one way we’ve tackled this problem is by creating personalized videos. Pairing automated in-app messages with personalized videos has enabled us to strike that delicate balance between being efficient and being human. Nearly 50% of our customers opened our first video message!

Customer Experience 148

Customer Experience User Testing Customer Feedback Feedback Software 148

Revulytics

MAY 30, 2018

Using ReachOut in-app messaging software, we can easily target certain customer segments and offer timely, relevant offers to upgrade. In this video, learn how to set up an Automatic campaign, without any additional coding. How to best present upgrade offers for maximum success.

Messaging 59

Messaging Analytic Tools Customer Experience Presentation 59

Intercom, Inc.

JULY 31, 2019

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing? By using chatbots.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 92

Analytic Tools Feedback Software Onboarding KPIs Marketing 92

The Product Coalition

SEPTEMBER 14, 2020

Many teachers are still trying to find secure virtual classrooms and are searching for the best interactive video platform in virtual learning. So, if you are among those educators wanting to know more about virtual classrooms or are hunting for the best video chat solution for educational purposes, then this article will help you!

Analytic Tools 97

Analytic Tools Reporting Tools Data Visualization Education 97

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Feedback Software 94

Feedback Software Analytic Tools Research Software User Testing 94

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. What is marketing automation?

Analytic Tools 88

Analytic Tools Feedback Software Research Software Data Visualization 88

Intercom, Inc.

OCTOBER 9, 2018

When it comes to capturing people’s attention, there is nothing quite as effective as video – according to one study, 69% of people have decided to buy software after watching a video. A lot of our time and energy is spent trying to engage potential customers with outbound messaging. Reaching out to prospects with video.

Customer Experience 126

Customer Experience Outbound Messaging Demo 126

Revulytics

MAY 4, 2018

It’s quick and easy to set up ReachOut messages to launch in your application – even without any technical expertise. In this short video, you’ll learn two, step-by-step examples of how to: Create a message that will reach all new users. Highlight your most valuable features for users who haven’t yet discovered them yet.

Messaging 48

Messaging Education Analytic Tools Marketing 48

Userpilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase. Book the demo!

Analytic Tools 94

Analytic Tools Data Visualization Feedback Software Research Software 94

Userpilot

MARCH 9, 2022

Product communication through in-app messaging is crucial, as it can influence user behavior or promote a new feature. Here are some examples of in-app messaging that will help you make the most of personalized messages and help users feel like you care about their job-to-be-done or JTBD. What is in-app messaging?

Feedback Software 88

Feedback Software Messaging Customer Feedback Customer Experience 88

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 100

B2B User Testing Research Software Analytic Tools 100

Userpilot

OCTOBER 5, 2023

Growth teams that leverage marketing automation are better equipped to achieve their goals and drive business success. In this article, you will learn: What marketing automation means for growth teams and how it’s different from traditional marketing automation. Various aspects of growth that you can automate.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization User Testing 98

Intercom, Inc.

MAY 8, 2018

For marketers like me, this is an incredibly powerful concept. At Intercom, we decided to have our Demand Generation team look after Messenger on our website and our Product Marketing team look after Messenger inside our app. So we lead with the Article Search app and a content showcase of our product tour videos.

Messaging 176

Messaging Customer Experience Customer Communications Positioning 176

Revulytics

JUNE 20, 2018

In-application messaging is an untapped channel to promote events that can help users get more out of your applications, like webinars, product training, user meetups, trade shows, and more. In this video, we’ll show you how to set up a ReachOut program to enable users to book at time to meet with you at an upcoming trade show.

Messaging 48

Messaging Events Analytic Tools Webinar 48

Userpilot

NOVEMBER 16, 2021

Here at Userpilot , we’re seeing more and more SaaS companies using in-product messaging as a way to communicate quickly and efficiently with their customers. In-product messaging displays to your customer inside your product while they are using it. A definition of In-Product Messaging. Not really, no. Not really, no.

Feedback Software 92

Feedback Software Messaging Onboarding KPIs Customer Communications 92

Userpilot

MAY 10, 2023

Artificial intelligence is revolutionizing our everyday lives, and marketing is no different, with several examples of AI in marketing today. Marketers are now making AI an integral part of their marketing strategies. This article examines what artificial intelligence in marketing looks like today.

Data Visualization 65

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 65

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. As well as the marketing channels you’re going to use and the potential tactics you can use to move prospects forward.

B2B 100

B2B Analytic Tools Feedback Software Data Visualization 100

Revulytics

JUNE 14, 2018

This video will walk step-by-step through setting up a survey of users that meet specific targeting criteria with a Manual Campaign. With a combination of ReachOut in-app messaging and Usage Intelligence , reaching users is far more powerful and effective than traditional survey strategies.

Messaging 54

Messaging Feedback Software Product Research User Testing 54

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 94

Feedback Software Analytic Tools B2B Embedded Analytics 94

TechEmpower - Product Management

JULY 24, 2023

How will you be taking this to market? Often this ties to marketing support. How do we prioritize internationalization versus getting something to market? Video and Audio Are you hosting your own video, or can we use a third-party host like YouTube or Vimeo? How are those mass messages crafted? Free trials?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. This article examines why product-market fit analysis is important and how to gather insights into achieving a product-market fit by getting feedback and validating your idea. What is product-market fit?

User Testing 92

User Testing Product Research Product Marketing Customer Feedback 92

Userpilot

MAY 12, 2022

Product announcement involves all the marketing activities to promote and successfully launch a new product or feature. A series of SEO blog posts enhanced with screenshots and containing CTAs will help you attract new users and can be used for sales, marketing and customer support. What is a product announcement?

Feedback Software 96

Feedback Software Research Software Product launches User Testing 96

Userpilot

AUGUST 29, 2023

What’s market validation in SaaS, and why is it important? This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! Prototype tests are good not only for market validation but also for usability testing. What is market validation?

User Testing 90

User Testing Product Research Data Visualization Research Software 90

Innovatemap

OCTOBER 29, 2020

Videos have long been a part of marketing strategies for businesses in most industries. Even though video marketing is not a new concept, it is becoming more prevalent. According to Hubspot , 85 percent of businesses have used video as a marketing tool in 2020. Why today’s marketers value video.

White Paper 40

White Paper Reporting Tools Customer Experience Strategy 40

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 90

Feedback Software Analytic Tools Research Software Customer Experience 90

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. Market research focuses on understanding consumer behavior and preferences in order to inform marketing strategies and business decisions.

User Testing 130

User Testing Product Research Data Visualization Customer Feedback 130

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 91

Feedback Software Analytic Tools Research Software Software Review 91

The Product Coalition

MARCH 4, 2024

Transforming communication with instant messaging. Its journey from a modest messaging app to a global giant in instant messaging has been nothing short of remarkable. They wanted to create an app that would allow users to send text messages, images, videos, and other media, without the need for expensive SMS plans.

Analytic Tools 108

Analytic Tools Data Visualization Customer Experience User Testing 108

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

User Testing 141

User Testing Product Research Product Marketing Customer Experience 141

Revulytics

MAY 22, 2018

In-application messaging can prompt users to upgrade to premium editions so they get the full functionality of your software and have access to certain features. When presented contextually within an application using ReachOut , you can make sure the offer is targeted to the right audiences, and maximize up-sell and cross-sell success.

Messaging 59

Messaging Analytic Tools Presentation Strategy 59

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

Product Marketing 91

Product Marketing Feedback Software User Testing Marketing 91

The Accidental Product Manager

APRIL 24, 2023

During that time the product managers did a lot of videos leveraging their entertainers and talent in Las Vegas – from celebrity mixologists and chefs to magicians and comedians providing both short snippets of entertainment and hope. They spent their time creating videos showing all of the neat things that can be done in Las Vegas.

Marketing 65

Marketing Travel Advertising Entertainment 65

The Product Coalition

MAY 29, 2020

You might expect to see here the classical top list of B2B marketing trends and practices. Here we’re not talking about emerging marketing tech but rather about a more emotional and psychological approach to marketing that will help you attract new B2B customers. Marketing is the unity of data and feelings.

B2B 78

B2B Marketing Data Visualization Research Software 78

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

Feedback Software 93

Feedback Software Analytic Tools Data Visualization Customer Feedback 93