B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. Not all Product Managers need to be business savvy. There is opportunity to be fully technical in a Product Management role. In this article, we will explore the two broad categories of the Product Manager role.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Mironov Consulting

SEPTEMBER 22, 2020

To delete the letters MVP from roadmaps and product charters. Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) Here’s why….

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Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. Based in Montreal, Bain Public is a digital product consultancy. What to Expect.

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Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. Based in Montreal, Bain Public is a digital product consultancy. What to Expect.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Bain Public

JANUARY 11, 2022

Let’s face it, most organizations have poor habits around roadmap completion — this is why getting leadership (or stakeholders) to develop consistent, stable and familiar routines reinforced through repetition and communication is valuable. Let’s dive deeper!

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BrainMates

SEPTEMBER 19, 2022

Within each product team there is a product manager, up to eight developers, quality assurance, and – where appropriate – a team-dedicated product designer. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.

Feedback Software 52

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Mironov Consulting

NOVEMBER 10, 2016

As noted in my last post , Sales and Marketing often wonder whether Engineering is sufficiently motivated and engaged. But the symptoms aren’t so obvious to the outbound (and extroverted) part of the company. Engineering management should know it, and product management better not be far behind. So improving.

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BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. It’s also essential to understand how product-led growth differs from growth driven by marketing or sales functions.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

ProductBoard

NOVEMBER 15, 2017

productboard , the all-in-one product management solution, launched today on Product Hunt the Portal , an all-new interface that bridges the divide between the product teams and marketplace. productboard Portal enables product managers to get the pulse of their customers.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Userpilot

FEBRUARY 4, 2022

The SaaS sales cycle takes 84 days on average but can be shorter (around the 40-day mark) if your product is priced below $5,000. Creating a user persona will help you target the right prospects and later use the same data to segment your in-app marketing. Let’s take a closer at each model’s unique sales process.

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Product Bookshelf

FEBRUARY 21, 2017

Product managers can learn a lot from growth marketers. Growth teams can be part of product teams and modify the product to increase growth. Although some growth tactics are specific to outbound marketing, many are directly tied to the product. ” More on growth.

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Gainsight

JANUARY 18, 2021

Chris revealed that as CPO, he sees his role as having accountabilities for ALL the product strategy, product roadmap, and product execution. He believes his job entails everything outbound through product marketing into the field organization. From finance and investment banking to product?

Technical Review 52

Technical Review Research Software User Testing Product Research 52

Bain Public

NOVEMBER 4, 2018

As promised, here are the slides from my talk at Impact Product Management Conference 2018 event in Budapest, Hungary. The challenges of product development are not about products. The empathic component is what makes a product manager special. Encourage them to talk about their product ideas.

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User Testing Feedback Software Customer Experience Customer Feedback 40

Intercom, Inc.

OCTOBER 13, 2022

In this New at Intercom, Paul Adams, our Chief Product Officer here at Intercom, guides you through our newest, next-generation features and in-product innovations, and explores the challenges and solutions behind engaging more effectively with your customers and creating a more holistic, personalized customer experience.

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Bain Public

JANUARY 10, 2023

The sales team has different working styles than the marketing team who has different working styles than the UX, product and engineering team. And usually what happens in most growing organizations is that we have a tendency not to really understand what the product manager does, and what the designers and engineers do.

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The Product Coalition

OCTOBER 21, 2019

it’s much trickier in the world of products. The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company.

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The Product Bistro

MARCH 7, 2017

During the course of the evening, one topic we discussed was related to an article that he read that emphatically made the case that small (and some not so small) companies often look to a single leader for “Sales and Marketing.” This reminds me of the conundrum we frequently face in product management. Like what you see?

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ProductPlan

MARCH 7, 2019

Product managers interact with many parts of the organization on a regular basis, but it’s usually either asking for specific information or soliciting input on very discrete items. Roadmap presentations are the culmination of weeks, months, or possibly years of work. So, here are five mistakes you want to avoid.

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Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 98

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Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

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Mironov Consulting

DECEMBER 2, 2019

At workshops for product leaders, we often discuss different approaches to implementing major organizational changes within product management teams and adjacent groups (e.g. First, a nod to Saeed Khan , who points out that there is no universal, perfect organizational model across all product teams and all situations.

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User Testing Customer Experience Outbound Customer Feedback 80

Intercom, Inc.

DECEMBER 2, 2021

It can be used for the entire building process at engineering and even product management. If you are a regular listener, you’ll know that we interview makers and doers from the worlds of product management, design, startups, and marketing. Over the years, we’ve covered a lot of ground on our podcasts.

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The Product Coalition

FEBRUARY 12, 2018

An entrepreneur running a remote team or dealing with customers and clients, busy blogger, web developer or marketer?—?everyone How is StepShot different from what already exists in the market? There’s no other tool on the market allowing its users to produce screenshot-based guides in PDF format so fast. it’s our thing.

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User Testing Customer Feedback Customer Experience Reporting Tools 68

Userpilot

AUGUST 7, 2019

How is Customer Success correlated with Product Marketing? How to win the Customer Success game and become the leading product in your niche with 4 less known Customer Success best practices (How Growbots does it). It boosts word-of-mouth marketing. What’s the correlation between Customer Success and Product Marketing?

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