Ask Benny

JANUARY 25, 2020

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). In the last years, a similar split is also referred to as product managers vs product owners.

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JANUARY 25, 2020

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? In the last years, a similar split is also referred to as product managers vs product owners. Or should a product manager be “full spectrum”?

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). In the last years, a similar split is also referred to as product managers vs product owners.

Outbound 78

Outbound Inbound Engineering Reference 78

The Product Coalition

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? In the last years, a similar split is also referred to as product managers vs product owners. Or should a product manager be “full spectrum”?

Outbound 60

Outbound Inbound Product Management Product Manager 60

Ask Benny

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? In the last years, a similar split is also referred to as product managers vs product owners. Or should a product manager be “full spectrum”?

Outbound 60

Outbound Inbound Engineering Reference 60

Userpilot

AUGUST 31, 2023

Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. Teams from Marketing, Demand Generation, Growth, Sales, Media Buying, and Customer Success are in charge of customer acquisition.

Research Software 90

Research Software Feedback Software Analytic Tools User Testing 90

Userpilot

OCTOBER 8, 2021

By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets. Unlike traditional sales or marketing, product-led growth makes your app itself into the center of your marketing activities. Source: Kommunicate.

Analytic Tools 91

Analytic Tools Research Software Data Visualization Product Research 91

ProductPlan

MARCH 17, 2020

How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

Product Research 87

Product Research User Testing Customer Feedback Research Software 87

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom. Also: it’s really curated.

Analytic Tools 75

Analytic Tools Feedback Software Data Visualization Reporting Tools 75

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. First, to apply what you’ve learned in school – but with cooler assignments. Company Description. XMachina-AI Inc.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. First, to apply what you’ve learned in school – but with cooler assignments. Company Description. XMachina-AI Inc.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Bain Public

JANUARY 11, 2022

High-Level Strategic Baseline A high-level strategic baseline is a frequently revised document discovered collectively with leadership that covers the key foundational elements to steer growth, innovation and help stay abreast of changes in the market, industry, customers and competitors. We all make mistakes. So you get a lack of clarity.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

Userpilot

APRIL 7, 2024

Salesforce is the best user-tracking tool for sales and marketing teams. There is a sizeable catalog of tracking tools in the market that come with a ton of features and functions. Analyze data by cohort and see which of your segments behave positively and which of your segments require increased marketing efforts.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Reporting Tools 86

Userpilot

SEPTEMBER 7, 2023

Similarly, in large marketing teams, the head of marketing is responsible for buying marketing tools , but the people who actually use them are content creators, designers, social media managers, etc. For example, imagine an email marketing tool used by a SaaS company and an e-commerce shop.

Analytic Tools 93

Analytic Tools Feedback Software Research Software User Testing 93

UX Studio: Product Management

JULY 29, 2021

Only then will the product and marketing teams slowly start to learn from their (very human) mistakes with purely quantitative data they gather from Google Analytics, Hotjar, and Mixpanel. Retention is referring to the number of first-time users that come back at some point. Of course, some markets are sales-intensive by nature.

Research Software 110

Research Software User Testing Product Research UX 110

nulab

MAY 10, 2019

To improve your competitive advantage, you first need to decide which of the following two leadership strategies your business will follow. Organizations that operate a cost leadership strategy are extremely efficient. Primary activities refer to tasks that are directly related to creating and delivering the product or service.

Research Software 47

Research Software Differentiation Airlines Outbound 47

Userpilot

APRIL 30, 2020

As a SaaS product manager, you also play a key role in the marketing and sale of your products. In turn, your approach to marketing, sales, and the like will also need to quickly and continuously evolve, as well. Where Do Marketing and Sales Fit Into Product-Led Growth? Well…not exactly.

Reporting Tools 73

Reporting Tools Feedback Software Onboarding KPIs Customer Experience 73

Intercom, Inc.

OCTOBER 13, 2022

The most powerful and configurable in the market with the best user experience, making it the easiest to learn and use, which we know is a big customer priority. Paul Adams: The market is changing, it’s unstable, and we’re all unsure what the next 12 months will hold. Third, a new visual bot builder. Pretty remarkable.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Userpilot

APRIL 30, 2020

As a SaaS product manager, you also play a key role in the marketing and sale of your products. In turn, your approach to marketing, sales, and the like will also need to quickly and continuously evolve, as well. Where Do Marketing and Sales Fit Into Product-Led Growth? Well…not exactly.

Customer Experience 52

Customer Experience User Testing Feedback Software Onboarding KPIs 52

Intercom, Inc.

SEPTEMBER 8, 2021

Throughout my time there, a little over six years, I went from being the top-performing account executive globally to moving into leadership to help build out our mid-market team out of the West Coast. In fact, we’ve just started building our outbound motion. Pretty big growth. About four months ago, I came over to Webflow.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Userpilot

AUGUST 7, 2019

Note: This article has embedded real-life examples, strategies, and cases from the author and her company, Growbots. How is Customer Success correlated with Product Marketing? Why it’s important to conduct Customer Success strategies? It boosts word-of-mouth marketing. Why is it crucial for your business?

Feedback Software 49

Feedback Software Customer Experience User Testing Research Software 49