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410: Getting attention for a product launch – with Ken Babcock

Product Innovation Educators

Lessons from launching a #2 Product of the Year on Product Hunt – for product managers. Today we are talking about getting attention for your product launch. His name is Ken Babcock, and he is the Co-founder and CEO of Tango. Your strategy has to be within the context of what your product is.

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The 4 Types of Product Launches

ProductPlan

The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. There’s a significant difference in the goals and objectives for different types of product launches. Product differentiation.

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How to Navigate a Complex Product Launch

ProductPlan

After all that hard work building a product, no one wants to stumble at the finish line. But the big reveal is too often accompanied by chaos and frustration behind the scenes, especially with a complex product launch. But with an intentional, comprehensive approach, you can tame even the trickiest product launches.

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Product Marketing: Product Launch Announcement Emails: The Ultimate Guide for SaaS [Examples Included]

Userpilot

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.

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The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc.

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The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc.

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Announcing Banners – the simple new way to engage your customers

Intercom, Inc.

Today, we’re excited to unveil the newest message type in Intercom, Banners. Banners are a highly effective new type of message for your customer engagement strategy. Traditionally, banner messages have been relatively blunt instruments – eye-catching, sure, but not exactly sophisticated.