Userpilot

NOVEMBER 21, 2023

Your feature launch marketing strategy should use a range of channels, like in-app announcements , emails , and social media posts. To evaluate your in-app messages, use flow analytics. If you want to see how Userpilot can help you orchestrate your product launches, book the demo! Why is a product launch checklist important?

Product launches 81

Product launches User Testing Product Research Analytic Tools 81

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Product Marketing Definition 98

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 85

Research Software Analytic Tools Feedback Software Data Visualization 85

ProductPlan

OCTOBER 6, 2022

So if you are looking to launch a new product or feature, you are prepared with some tips to reduce that blank page anxiety. Start with your company and product mission and vision. There seemed to be a lot of pain and no solutions for launching a product or feature from the product manager’s perspective.

Product Research 88

Product Research User Testing Research Software Feedback Software 88

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. “I also like to do regular skip levels with all team members to review progress vis a vis goals.”

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. “I also like to do regular skip levels with all team members to review progress vis a vis goals.”

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. 3 tips for a successful product launch plan. In addition to the list, each time we’d try a new tactic or two.

Product launches 170

Product launches User Friction User Testing Messaging 170

Userpilot

OCTOBER 15, 2021

Product launch emails are a way of communicating with your existing customers. They keep them up to date with a current product's latest developments, including new features, and the launch of an upcoming product. Launch messages are all about building anticipation. There are seven types of messages you can use.

Feedback Software 85

Feedback Software Research Software Product launches User Testing 85

Userpilot

MARCH 29, 2024

Poor product-market fit. Ineffective marketing/poor marketing strategy. Complicated product. Repair tips for top-of-the-funnel leaks: Identify your best marketing channels with web analytics tools. Run landing page tests to improve marketing funnel conversion. Wrong acquisition channels.

Data Visualization 90

Data Visualization User Testing Analytic Tools Feedback Software 90

Innovatemap

OCTOBER 20, 2020

Sales professionals making the switch from a physical product to a digital one need to arm themselves with more information, and often more patience, to lead to prospects through an extended sales cycle. Pivot with product marketing. After all, some physical products seem to sell themselves. Product marketing is key here.

Feedback Software 52

Feedback Software White Paper User Friction Customer Feedback 52

Intercom, Inc.

JANUARY 20, 2021

Think connected strategies that help users get the most from your product, not isolated how-tos. We work hard to uncover real-life examples, expert tips, and insider secrets so that our customers don’t have to. It means translating your product’s concepts into customer friendly language, so they don’t have to.

User Testing 232

User Testing Customer Feedback Customer Experience Embedded Analytics 232

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

MAY 1, 2024

Shared Learning : Knowledge sharing is central, with members feeling empowered to exchange tips, best practices , and innovative ideas, and gather valuable customer insights. For example, if you have a product for AI and crypto enthusiasts, Reddit is a good choice, as these communities have tons of discussions and engagement.

Feedback Software 76

Feedback Software Customer Feedback User Testing Customer Experience 76

Userpilot

JANUARY 28, 2021

The internet is rife with advice on how to become a Product Manager – often written by people who have never worked as a Product Manager themselves. Contents: Why is breaking into the Product Management career path difficult? Tips for becoming a Project Manager John Fontenot’s Path to Product.

Research Software 98

Research Software Customer Experience User Testing Feedback Software 98

PMLesson's Ace the PM Interview

MAY 10, 2020

Using my experience from hundreds of video teleconferences, I have assembled the most important tips below on how to prepare, no matter which teleconferencing software you use. And you will be able to use the same tips and equipment for working from home occasionally once you get the job! A Week Before the Interview 1.

Data Visualization 52

Data Visualization White Paper Download Software Review 52

Userpilot

JANUARY 12, 2023

We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption. Product marketers also use behavioral segmentation to re-engage lapsed customers and run highly personalized ads.

Feedback Software 91

Feedback Software Analytic Tools Data Visualization Customer Feedback 91

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What is product-led growth? In-app tooltip created with Userpilot.

Analytic Tools 86

Analytic Tools Feedback Software Onboarding KPIs Marketing 86

Userpilot

FEBRUARY 20, 2024

There are different types of audience segmentation for your email marketing campaigns: Demographic Segmentation : Categorizes audiences based on objective characteristics like age, income, and job, simplifying personalized messaging. How to build a targeted email marketing campaign? Segmenting behavioral data with Userpilot.

Analytic Tools 80

Analytic Tools Feedback Software Data Visualization User Testing 80

Innovatemap

OCTOBER 9, 2020

Positioning and messaging : Regardless of whether your product is new, existing, internal, or external, your product needs to be explained to the people who are going to either use it, buy it, invest in it, or be asked to support it in a way that makes sense to them.

Research Software 52

Research Software Customer Experience Product Research User Testing 52

Userpilot

OCTOBER 5, 2023

You can reduce the payback period through PLG strategies like self-serve onboarding, focusing on cost-effective acquisition channels, iterating on pricing models , investing in customer retention , and using contextual upsell and cross-sell messages. Tips for reducing the CAC payback period metric So how do you reduce the CAC payback period?

Feedback Software 91

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 91

Product Management University

JANUARY 3, 2023

A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest. Cut anything that doesn’t contribute to that message. Rehearse Your Script.

Demo 130

Demo B2B User Friction Customer Experience 130

freshtrax

MARCH 17, 2021

In btrax’s first virtual event of the 2021 series, Localizing for the Japanese Market, we invited leading industry experts to share their professional experience launching products in Japan. Eugene Oh provided an outstanding presentation sharing insights from his experience as the [International] Product Marketing Lead at Square.

Reporting Tools 105

Reporting Tools Product Research Research Software User Testing 105

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 95

B2B User Testing Research Software Analytic Tools 95

Userpilot

AUGUST 19, 2022

Always consider testing product-market fit before a big rollout. Here are some best practices to consider throughout your rollout : make your plan adaptable, use fake door tests to gauge demand, utilize a range of in-app comms, use analytics to guide your decisions, and consider a Product Hunt launch to test product market fit.

Analytic Tools 94

Analytic Tools Feedback Software User Testing Customer Experience 94

Userpilot

JULY 7, 2021

While answering my emails, I got this slideout from BlockSite…A great example of pushing for Product-Led Growth (or upsell…or however we choose to call it): Let’s see what they did here: The chrome extension is designed to keep me away from distracting sites and increase my productivity. Think about it yourself. It’s 3 a.m.

Onboarding KPIs 98

Onboarding KPIs Customer Experience Data Visualization Messaging 98

Userpilot

APRIL 24, 2024

For Lisa, the solution became evident: leveraging our own product, i.e., Userpilot , as the channel. Using our product to recruit interview participants was a logical choice. Unlike other channels with spam messages or advertisements, our app offered a focused environment where participants’ attention wasn’t divided.

User Testing 79

User Testing Product Research Research Software Data Visualization 79

Userpilot

MARCH 14, 2023

The freemium pricing strategy is best suitable for early-stage companies still working on their product-market fit and products that are simple to use and satisfy simple user needs. Personalized onboarding experiences allow users to experience product value in the least possible time. What is the freemium model?

Feedback Software 90

Feedback Software Analytic Tools User Testing Data Visualization 90

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Intercom, Inc.

SEPTEMBER 21, 2022

Businesses need to move to primarily delivering support through in-context messaging; that is, solving customer problems where and when they have them, whether that’s in your product, app, or on your website. When it comes to delivering efficient, effective customer service, in-context support is the way forward.

Research Software 118

Research Software User Testing Customer Experience Vision 118

Userpilot

JULY 25, 2022

A sound business strategy is to assist customers with targeted in-app messaging that helps them discover new features. A typical reason is poor product market (or customer product ) fit. Gather valuable information on product-market fit with Userpilot. Not understanding customer behavior. Let’s do it!

Feedback Software 83

Feedback Software Onboarding KPIs Analytic Tools User Testing 83

Userpilot

JANUARY 20, 2022

This tooltip appears next to the “send message” feature in Slack to tell users that they can schedule their messages to be sent later, if they wish. So the purpose of this tooltip is to highlight a solution to that pain point: Postfity’s Social Tips Calendar. Tooltip example #2: Slack feature enhancement.

Onboarding KPIs 86

Onboarding KPIs Data Visualization Customer Experience User Friction 86

Userpilot

MAY 17, 2022

Not only can you re-engage existing customers this way, but it can also be a great way to generate new users by showing that you’ve added value to your product. 5 tips to achieve product improvement with a new feature. 5 tips to improve the existing features of your product. Miro’s new feature announcement.

Feedback Software 88

Feedback Software User Testing Product Research Customer Feedback 88

Userpilot

DECEMBER 1, 2021

There’s a little arrow pointing to the element that the informative message in the copy is referring to. Rather than marketing upsells by email, it’s more effective to use tooltips inside your product. Yes, tooltips are a product marketer’s dream !). Tips for optimal tooltip UI design.

Customer Experience 89

Customer Experience Messaging Education Reference 89

Userpilot

NOVEMBER 9, 2023

. “Extremely satisfied”, which is the highest level of customer satisfaction, and it means that your customer couldn’t be more delighted by your products and services. The metrics to calculate your levels of customer satisfaction include retention rate , customer lifetime value, NPS , CES, CSAT, and product-market fit.

Customer Satisfaction 84

Customer Satisfaction User Testing Customer Feedback Feedback Software 84