People-First Product Leadership

MARCH 4, 2024

Even though it is a large enterprise, you can apply these tips within any size of company. The principles of identifying and forming your own product community remain the same. Tip 1: Start with specific goals in mind, but once achieved don't rest on your success. Build buy-in right from the start. Then evolve your thinking.

User Testing 59

User Testing Feedback Software Technical Review Product Research 59

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.

Product Marketing 52

Product Marketing Marketing Management Management 52

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Roman Pichler

JULY 6, 2021

Having successfully managed different products will put you in a great position to advise and support the product people who work for you. Ideally, you should have managed revenue-generating and supporting products across multiple life cycle stages and events, including launch, product-market fit, and retirement.

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User Testing Product Research Weak Development Team Customer Experience 156

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

ProductCraft

AUGUST 11, 2021

On the way to building a hugely successful company, most startups will need to expand from their initial product-market fit to a portfolio of successful products. Executives often tap senior product managers to lead these new product initiatives – initiatives that are as exciting as they are daunting.

Startups 98

Startups Product Marketing Product Management Product Manager 98

Roman Pichler

DECEMBER 3, 2019

A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

Technical Review 211

Technical Review Product Strategy Strategy Workshop 211

Userpilot

OCTOBER 1, 2022

As you develop your product and achieve product-market fit , you must consider the technology adoption curve , which divides users into five segments: innovators, early adopters, early majority, late majority, and laggards. The product adoption curve illustrates the distribution of different types of software users.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Roadmunk

MARCH 19, 2022

Without a strong go-to-market plan, your product can fall flat. Here’s how Product Marketing Managers can ensure a successful launch day.

Product Marketing 40

Product Marketing Marketing Management Management 40

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Spice Catalyst

MARCH 18, 2022

Top tips for creating powerful online marketing Online marketing can be daunting at times. For small businesses, in particular, it can be hard to know where to start when making and implementing a marketing plan. However, there are many timeless, powerful strategies that can transform your business.

Marketing 78

Marketing Strategy Product Marketing 78

Gainsight

OCTOBER 28, 2021

Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit. Read on for a breakdown of product-market fit and secrets to using it to drive product growth. .

User Testing 52

User Testing Product Marketing Analytic Tools Feedback Software 52

ProductPlan

OCTOBER 6, 2022

So if you are looking to launch a new product or feature, you are prepared with some tips to reduce that blank page anxiety. Start with your company and product mission and vision. There seemed to be a lot of pain and no solutions for launching a product or feature from the product manager’s perspective.

Product Research 88

Product Research User Testing Research Software Feedback Software 88

First Round Review

DECEMBER 10, 2019

Former Credit Karma CPO Nikhyl Singhal shares the phases a product org goes through as a startup matures — and his tips for transitioning between them gracefully.

Product Marketing 124

Product Marketing Marketing Startups 124

Userpilot

NOVEMBER 21, 2023

A product launch checklist is a list of tasks that you need to complete to successfully launch a new product or feature. Its main goal is to help you plan the efforts of the product, marketing, and sales team to maximize the impact of the launch. Why is a product launch checklist important? Again and again.

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Product launches User Testing Product Research Analytic Tools 104

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. “I also like to do regular skip levels with all team members to review progress vis a vis goals.”

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. “I also like to do regular skip levels with all team members to review progress vis a vis goals.”

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Good Product Manager

FEBRUARY 7, 2021

This session will look at the new roles and sub-functions within product management and define what a modern product management organization looks like.” This is our flagship B2B event, bringing product, marketing and sales leaders together to highlight ways they can work together better to accelerate growth.

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Presentation Blog Product Management Product Manager 87

Userpilot

FEBRUARY 7, 2023

Here’s a handy table that can help you identify push notifications vs in-app notifications : Types of in-app messaging There are six main types of in-app messaging that can play a role in your SaaS product marketing strategy. Modals Modals appear as pop-ups on user screens while they’re actually using your app.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Product Management University

OCTOBER 1, 2019

But coming up with simple attention-grabbing phrases that engage prospective customers might be one of the toughest parts of product marketing, especially for technical products. The post Product Positioning Tip 2 of 7: Creating Headlines That Hook appeared first on Proficientz. Atlanta, November 20th.

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Positioning Presentation Product Marketing Marketing 100

NextBigWhat

OCTOBER 4, 2020

Dear startup founders & product builders, The whole idea of “product-market fit,” i.e. that there’s some magical, universal, knowable tipping point for when you should stop improving your product and start marketing it, is dumb. ” Thus, “product-market fit” was born.

User Testing 64

User Testing Product Marketing Marketing Startups 64

Product Management University

AUGUST 23, 2018

This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. In This Issue: Blog: High-Octane Product Management. Enjoy our August issue.

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Agile Roadmap Magazine Marketing 100

First Round Review

MAY 14, 2018

It's rarely a straight line to product/market fit. Here are ClassPass founder Payal Kadakia's hard-won tips for marketplace startups that helped her guide her company from a near-bust to a $470M game-changer. Continue reading at First Round Review »

Startups 110

Startups Product Marketing Marketing 110

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Brian Balfour

JUNE 28, 2017

It’s Not Just Product Market Fit The second “go-to” answer is product market fit. While product market fit is a component of the framework, it is far from the answer. The issue with the product market fit mantra is that we have taken it to the extreme and developed tunnel vision.

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Product Marketing Marketing Framework Definition 111

Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. In this post on the SiriusDecisions blog — Three Tips for Aligning Product Management and Product Marketing — I share three practical tips for aligning product management and product marketing that came up in these sessions.

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Product Marketing Marketing Product Management Product Manager 60

Mind the Product

APRIL 24, 2018

Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats. Imagine that you are building a product for everyone who regularly uses a Chrome browser. Product/market fit questions: Remember a time you were trying to solve this problem with this product.

User Testing 144

User Testing Customer Feedback Customer Experience Data Visualization 144

Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. In this post on the SiriusDecisions blog — Three Tips for Aligning Product Management and Product Marketing — I share three practical tips for aligning product management and product marketing that came up in these sessions.

Product Marketing 60

Product Marketing Product Research Research Software Marketing 60

Userpilot

MAY 1, 2024

There is a ton of product management advice out there, but most of it is generic tips repeated over and over again. With a self-named newsletter and podcast, Lenny is a widely followed product expert. Lenny is a newsletter writer, podcast host, angel investor, and product consultant.

Feedback Software 102

Feedback Software Analytic Tools User Testing Customer Feedback 102

Good Product Manager

FEBRUARY 7, 2021

This session will look at the new roles and sub-functions within product management and define what a modern product management organization looks like.” This is our flagship B2B event, bringing product, marketing and sales leaders together to highlight ways they can work together better to accelerate growth.

Presentation 60

Presentation Blog Product Management Product Manager 60

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

First Round Review

MAY 15, 2018

It's rarely a straight line to product/market fit. Here are ClassPass founder Payal Kadakia's hard-won tips for marketplace startups that helped her guide her company from a near-bust to a $470M game-changer.

Startups 80

Startups Product Marketing Marketing 80

The Product Guy

FEBRUARY 3, 2019

In this post, I include three tips for product managers new to JTBD style interviews, written by someone (me) who just completed his first round of JTBD interviews. John Kresse is a mobile product manager at Barnes & Noble. More About The Product Mentor. Make sure you’re recruiting the “right” customers.

User Testing 124

User Testing Customer Feedback Product Management Product Manager 124

Userpilot

JANUARY 28, 2021

The internet is rife with advice on how to become a Product Manager – often written by people who have never worked as a Product Manager themselves. Contents: Why is breaking into the Product Management career path difficult? Tips for becoming a Project Manager John Fontenot’s Path to Product.

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Research Software Customer Experience User Testing Feedback Software 98