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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

He emphasized the importance of role clarity and how the lack of it often leads to frustrated product managers leaving their positions. Its success relies heavily on the thoroughness of the preceding market research phase while setting the stage for subsequent product positioning and vision development.

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Moving from reactive to proactive customer support

Intercom, Inc.

With the right approach and proactive support tools – think Outbound Messages , Product Tours , and Mobile Carousels – you can provide every customer with the fast, personal help they need at the exact moment they need it. Help customers navigate known issues with Outbound Messages. What is proactive customer support?

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Data-driven sales: 18 sales KPIs and metrics to grow your revenue faster

Intercom, Inc.

For our outbound leads – leads generated by our outbound SDRs – we track: Number of accounts contacted: The total number of companies that our outbound SDRs have prospected to. At this stage, many companies become obsessed with tracking sales activities, especially if they’re doing outbound sales.

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Built for you: Deeper insights, stronger customer engagement, integrations, and more

Intercom, Inc.

Customer feedback: Hi there, is there a way to make sure my Intercom pointer message in a Product Tour is positioned to the left of the click element? Additionally, customize the pointer size and position, as well as button text and colors, to make sure your tours match your company branding. New permissions.

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The support leader’s guide to proactive support: Provide help before it’s needed

Intercom, Inc.

With the right strategy and proactive support tools – think Outbound Messages , Product Tours , Mobile Carousels , and Banners – you can alert customers to known issues, like delivery delays, bugs in your product, and website downtime. Instead of deflecting conversations, your team can prevent common issues from occurring in the first place.

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TEI 334: Making product management effective regardless of the product emphasis in an organization – with Monika Murugesan

Product Innovation Educators

Product management isn’t an easy job, because PdMs are the CEOs of the product without any positional authority. In organizations where product management is not well-understood, the PdM role blurs between project management and outbound marketing, and PdMs are usually under engineering teams or marketing teams.

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430: How changes in marketing are influencing products – with Ali Plonchak 

Product Innovation Educators

Consumers are starting to recognize the societal impact media can have on consumers—positive or negative. How can we use media to deliver positive actions? 13:42] Have you seen any shifts from outbound (getting information to people, e.g., billboard, advertisement) to inbound (people coming to you, e.g., on social media) marketing?