Intercom, Inc.

NOVEMBER 20, 2018

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Or to sell it through an outbound sales team?

User Testing 143

User Testing Document Product Marketing Marketing 143

The Product Coalition

OCTOBER 21, 2019

Whereas, in another company, the role is expanded to be the expert collaborator that binds the whole product team together. For example; in a smaller company, a Java Developer will have pretty much the same core activities as they do in a larger company. Or you may be heavily involved in either inbound or outbound activity.

Outbound 66

Outbound Inbound Product Manager Product Management 66

Mironov Consulting

FEBRUARY 6, 2020

Just as every organization needs a finance/accounting team that follows GAAP and tracks cashflow. So we should take the time to propose various metrics, review them with our teams, argue a bit, and consider our first choices as experiments rather than instant full-year commitments. Yet it’s the first KPI proposed by many exec teams.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Mironov Consulting

DECEMBER 31, 2017

I strongly advocate a “portfolio pie” model of prioritization, to avoid putting all of our development eggs into the feature basket. Especially in enterprise/B2B, sales teams may have only a handful of major active accounts, each carrying a lot of revenue. More here.)

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

Bain Public

JANUARY 11, 2022

Let’s face it, most organizations have poor habits around roadmap completion — this is why getting leadership (or stakeholders) to develop consistent, stable and familiar routines reinforced through repetition and communication is valuable. Unfortunately, product leadership culture can get a little messy.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

Business of Software Conference

MAY 21, 2020

In this informative BoS Talk, Alex Yang and Elpie Bannister take us through the Simprints’ method of finding, hiring, nurturing, and developing top talent and explain a few of the processes they had to go through to hone this skill. How do you still manage to assemble a superstar team before you dive in.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Intercom, Inc.

FEBRUARY 5, 2019

Developing a sales strategy is one of the core activities every business will have to undertake. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. 8 steps to develop a winning sales strategy. But that threshold exists.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Intercom, Inc.

JULY 29, 2021

And so, Mark Rudden and his team had to figure it all out by themselves. Fortunately, Mark had quite a bit of experience working and scaling teams in demanding, hypergrowth environments. It turns out that hypergrowth is less about hiring people and more about creating onboarding and training processes and opportunities.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

JANUARY 16, 2019

Growing a sales team isn’t as simple as putting a bunch of A players in a room and getting them to start selling your product. An efficient and profitable sales org is the product of many strategic decisions – who you’ll hire, what you’ll pay them, how you’ll onboard and train them, and much more. Decide on top-down vs. bottom-up.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Mironov Consulting

SEPTEMBER 22, 2020

Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) Some frequent bad outcomes from this confusion: We never finish our MVP. Here’s why…. What To Do?

Technical Advisors 142

Technical Advisors User Testing Weak Development Team Customer Experience 142