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What is Product Strategy?

Product Bookshelf

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?

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How to Be a Truly Great Head of Product: Strategy

The Product Coalition

There’s no separate ‘product strategy’ from company strategy?—?strategy strategy needs to be cross-departmental. Using the ‘Kernel’ from Richard Rumelt’s ‘Good Strategy/Bad Strategy’, specifically insights and developing a guiding policy allows you to enable your team and avoid micro-managing.

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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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Product Management in the Time of COVID?—?Part II

The Product Coalition

Product Management in the Time of COVID Part II: Roadmapping Best Practices The second article in the series highlights how lean roadmapping helps product managers navigate change. This one came from a VP of Product in the US. In March I set out to help product leaders answer this question.

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ONE THING on Objectives: Yours and Everyone’s

Product Culture

While you want to make critical decisions on product strategy, direction, and priorities, you cannot do so in a vacuum. For more information about our privacy practices please visit our Privacy Policy here. Jobs Our friends at Validity , a customer data quality solution, are hiring a Principal Product Manager - Email in Boston.

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How Does Product Management Give you the Best Chance of a Successful Digital Transformation?

Mind the Product

Moving from project-based thinking to product-based thinking is an essential part of delivering a successful digital transformation. What are the benefits of taking on such an initiative, and how does product management give you the best possible chance of success? How Does Product Management Enable Digital Transformation?

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Platform Management by Brandon Chu

Mind the Product

At #mtpcon San Francisco, Brandon Chu, VP of Product at Shopify, provides some insight into what he considers the most interesting challenge in his career: managing platforms. In this talk he shares what platforms can mean for our product strategies, and what his team learned as they discovered how to build a platform at Shopify.