Product Innovation Educators
NOVEMBER 14, 2022
Lessons from launching a #2 Product of the Year on Product Hunt – for product managers. Today we are talking about getting attention for your product launch. We thought about how we could shift that to a more positive experience and cut down on pain points. That’s a lot of attention.
Product Management University
OCTOBER 19, 2023
The best product launches are like the cream cheese frosting on a decadent chocolate cake! enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. All good, right?
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Intercom, Inc.
JULY 9, 2018
But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.
Product Management University
JANUARY 10, 2024
I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. In my young naivete, I just figured some people liked my products and some didn’t. That’s where I figured out the number one rule of product positioning.
The Product Guy
OCTOBER 25, 2024
The CEO may want to introduce a new feature to impress investors, or a VP might suggest something based on personal preferences, despite little alignment with product goals. Use data to support your position and explain the trade-offs. Suggested Solution : The key is to respectfully push back when necessary.
Product Innovation Educators
DECEMBER 23, 2024
The key takeaway from Mike’s discussion is that while AI can be a useful tool for early-stage testing and iteration, it should be used to supplement, not replace, traditional customer research methods.
Amplitude
FEBRUARY 1, 2021
A lot of teams obsess about getting everything perfect for product launch day. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. There are marketing emails to assemble.
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