Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. That’s the beauty of a portfolio management approach that begins in product management.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

Product launches 117

Product launches Product Research Customer Experience User Testing 117

The Product HQ

FEBRUARY 1, 2023

Curious to know how to advance your career as a long-term product manager as either s group product manager or principal product manager? Product managers are responsible for establishing a product’s vision and long-term business strategy while ensuring that all stakeholders are aware of said strategy.

Product Management 52

Product Management Product Manager Certifications User Testing 52

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Source: 2020 State of Product Marketing report.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Use the SMART goal-setting framework to set and track targets from ideation to product launch.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. PMMs need the right tools to help them do their job: project management, team collaboration, customer feedback , analytics, and digital marketing. Who is a product marketing manager?

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

BrainStation Product Management

DECEMBER 13, 2018

Product Managers are often referred to as “mini-CEOs” of products – in other words, the people who steer a product’s lifecycle from ideation to launch and beyond. Clearly, it’s a position that demands a vast degree of competency across any number of disciplines and competencies. the number was up 5.9

Certifications 59

Certifications Reporting Tools Product Management Product Manager 59

Userpilot

JUNE 3, 2022

In this era of product-led growth, product marketing can’t be ignored. SaaS companies are increasingly investing in product marketing to stand out in a competitive market with effective product launches , positioning, and improved product experiences. Positioning by Al Ries and Jack Trout.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Department of Product

OCTOBER 23, 2022

Product Principles – Examples for Product Managers Make decision making easier with inspiration from top product companies Product principles are used by product teams to help guide decision making. A deep dive into the tools, frameworks and processes used by product managers from top companies.

Research Software 52

Research Software Product Research Product Management Product Manager 52

Userpilot

AUGUST 19, 2022

For any SaaS owner or product manager , organizing a successful software rollout can be a stressful, exhilarating experience. A successful software rollout plan can be a huge asset to any product manager: it helps you set a clear direction, align your team, and prevent blockers that could derail your rollout. Yogi Berra.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

BrainStation Product Management

FEBRUARY 28, 2019

Product Managers have the enviable job of taking a product from its roots as an idea and steering its lifecycle through launch and beyond. Often referred to as “mini-CEOs” of a product, these specialists must possess a wide variety of skills and competencies to propel a product to success.

Technical Advisors 70

Technical Advisors Reporting Tools Analytic Tools Product Research 70

Mind the Product

DECEMBER 11, 2018

There are lots of resources to help startups through their first product launch (if you haven’t found them yet, try looking here ). Is the process different if you’re a product manager in an established organisation, where products have already been launched? Product Positioning Becomes More Complex.

User Testing 130

User Testing Customer Feedback Customer Experience Product launches 130

ProductPlan

SEPTEMBER 15, 2020

The crazy-busy product manager (PM) runs from meeting to meeting without breaking a sweat. How to Escape the Misguided Glory of the Product Manager Hustle Culture. While people around them might see this as a sign of elevated productivity, the crazy-busy PM isn’t fooling anyone. Hustle culture.

Product Management 76

Product Management Product Manager Management Management 76

Product Management University

OCTOBER 19, 2023

The best product launches are like the cream cheese frosting on a decadent chocolate cake! enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. All good, right?

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Department of Product

FEBRUARY 18, 2022

SaaS Pricing Models for Product Managers 6 ways to price your SaaS product using leading SaaS businesses as inspiration Pricing a product is a critical part of product management; it’s rarely something product teams will or should do themselves and will typically involve a blend of product, marketing and sales.

Research Software 52

Research Software User Testing Product Management Product Manager 52

BrainStation Product Management

DECEMBER 13, 2018

Product Managers are often referred to as “mini-CEOs” of products – in other words, the people who steer a product’s lifecycle from ideation to launch and beyond. Clearly, it’s a position that demands a vast degree of competency across any number of disciplines and competencies. Speak to a Learning Advisor.

Certifications 40

Certifications Reporting Tools Product Management Product Manager 40

ProductPlan

JUNE 10, 2022

Namely, what are they doing, and is it making a positive difference? Product leaders are already facing challenges when evaluating the work of product managers. They now have the additional burden of assessing the efficacy of product operations. Product team efficiency. Product analytics.

Product Research 52

Product Research Data Visualization Customer Feedback Education 52

Product Management Unpacked

AUGUST 17, 2018

People often describe a product manager as “CEO of the Product.” This sounds appealing, but the reality is that product managers don’t have a CEO’s level of authority over everyone who contributes to making a product successful. As a product manager, you’ll oversee product development from cradle to grave.

User Testing 105

User Testing Product Research Research Software Reporting Tools 105

ProductPlan

JULY 27, 2022

Now that product ops are more commonplace and established; they’re likely to receive the same scrutiny other groups within the company face. Namely, what are they doing, and is it making a positive difference? Setting the Stage for Product Operations Success. Product team efficiency. Product education.

Product Research 52

Product Research Data Visualization Customer Feedback Feedback Loop 52

PMLesson's Ace the PM Interview

MAY 4, 2022

If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work. The purpose of a product marketing manager is to reduce the questions and concerns a customer has about a product. A PMM positions the product so that the targeted customer recognizes its value.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

BrainStation Product Management

FEBRUARY 28, 2019

Product Managers have the enviable job of taking a product from its roots as an idea and steering its lifecycle through launch and beyond. Often referred to as “mini-CEOs” of a product, these specialists must possess a wide variety of skills and competencies to propel a product to success.

Technical Advisors 40

Technical Advisors Reporting Tools Analytic Tools Product Research 40

The Product Guy

APRIL 21, 2019

A customer-centric approach focuses on providing a positive customer experience to drive profit and gain competitive advantage. There is one key tool used by successful customer-centric businesses that most product managers disregard. A product manager manages the product roadmap/product lifecycle.

Data Visualization 151

Data Visualization User Testing Customer Experience Product Research 151

The Product Coalition

AUGUST 29, 2018

The most experienced manager will tell you that the secret is to anticipate everything that needs to be done, but she will probably also share that she forgot to take care of a few things. The secret to a successful product launch is in the consistency of the process. Most experienced managers have a checklist they use.

Customer Experience 68

Customer Experience Certifications Product launches Demo 68

ProductPlan

FEBRUARY 15, 2022

Product operations is an increasingly important part of the product ecosystem. This supporting function enables the success of the product management team. As product operations staffing matures, so has the range of titles, responsibilities, and career pathways in this discipline.

Data Visualization 92

Data Visualization Reporting Tools Analytic Tools Research Software 92

Product Management University

FEBRUARY 14, 2017

A product rollout is mostly tactical in nature and is focused primarily on internal readiness that prepares a company to market, sell, implement and support a new product, whereas a product launch is the execution of a marketing communications plan designed to call the markets attention to your value proposition.

Technical Review 100

Technical Review Reference Product launches Customer Experience 100

Actuation Consulting

JUNE 24, 2019

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. Great success demands careful planning.

Strategy 56

Strategy Development Product launches Advertising 56

Centercode

MARCH 4, 2021

Here are four takeaways from Consumer Reports’ product testing to ask yourself during your own product tests — and our tips for securing product success that lead to high Consumer Reports ratings. How do customers see the product? But there’s a catch: it can also give way to the “Curse of Knowledge.”

User Testing 81

User Testing Reporting Tools Data Visualization Product Research 81

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. Product marketers are also expected to be creative.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Sequent Learning

SEPTEMBER 28, 2018

Product Management vs. Project Management. As Steven Haines outlines in The Product Manager’s Desk Reference , Product Management is the business management of products, product lines, or portfolios, holistically, for maximum value creation, across their life cycles.

Reporting Tools 40

Reporting Tools Product Management Product Manager Management 40

Mind the Product

OCTOBER 8, 2018

We can and should learn product management lessons from a diverse range of environments. It’s absolutely worth looking to the likes of Google’s Sundar Pichai, but it’s also worth looking to less celebrated entrepreneurs, outside of the multinational mega-corporations, to learn about lean front-line product management.

Product Research 145

Product Research User Testing Marketing Weak Development Team 145

UX Studio: Product Management

DECEMBER 7, 2022

The UX research consulting earned a global name with its research expertise, educational content, training, and UX consultancy services. . Audits, Expert reviews, Educational contents, Trainings, and UX consultancy services. Both of these writings have been cited in thousands of articles. . They mainly focus on. 4 – Guidea.

User Testing 52

User Testing Research Software Product Research UX 52