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Differentiation continues to be elusive in the Business Intelligence & Analytics market

Messages that Matter

It’s hard to imagine how eleven of the 20 vendors evaluated in my annual assessment of the Business Intelligence (BI) market have the same position as at least two competitors. Eight have “insights” positions. Three have “decision” positions. What is a position? First there are many different definitions of positioning.

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What’s in your stack: The state of tech tools in 2025

Lenny Rachitsky

VS Code has established a strong position among engineers, with a 48% adoption rate. ” The customer support tool landscape shows similar patterns of established leaders, as Zendesk maintains its position as the primary support platform, with 29%. Tableau is our internal source of truth.”

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Top PLG Product Manager Roles (+ Candidate Spotlight)

Userpilot

They are a great fit for the positions above and for your company, especially when the position is connected to Product-Led Growth. Last 3 professional positions Senior Product Manager HomeLight (2023Present): Owns growth for a new product vertical in mortgage leads and web conversion funnel for a D2C/B2B SaaS marketplace.

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Ace Your Data Engineering Interview (2025 Guide)

PMLesson's Ace the PM Interview

" Be ready to discuss any short tenure on your resume with honest, positive explanations. They're not as common as in data analyst or data scientist positions. Visualization Layer: Platforms like Tableau or Looker that enable end-users to derive insights from the processed data.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Data Analyst Resume Guide and Templates

PMLesson's Ace the PM Interview

Positions candidate for a leadership role in data strategy. Embeds keywords naturally for Applicant Tracking Systems This resume balances technical expertise with leadership impact, positioning the candidate as a strategic, results-driven leader in data analytics. Action-oriented, focusing on business problems solved.

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Boost your support efficiency with Intercom’s new workflows

Intercom, Inc.

Teams across Intercom use these kinds of views to see in real time the type of questions customers are asking during a product launch, common feature requests by product areas, and features driving negative or positive customer feedback. Previously, we relied on Tableau to generate these metrics.